Principles of Magazine Design JOUR 500 Contemporary Magazine
- Slides: 24
Principles of Magazine Design JOUR 500 Contemporary Magazine
Rules of Magazine Design for function, not for decoration l Good design facilitates reading l Good design draws the reader in l Good design leads the reader l Good design has multiple points of entry – headlines, decks, photos or illustrations, cutlines, sidebars while being clean and simple
Department heading Headline Art Deck Byline Body copy Pull quote or call out Folio
Two-page spread Think of two facing pages as a single unit unless there’s a fullpage ad
Two-page spread
Four Elements of a Page Every magazine page is made up of four elements: l Art (graphics, photos, illustrations) l Text l Headlines/titles and subheads/decks l Captions
Elements of a page And don’t forget white space
Art Every page or two-page spread should have a dominant piece of art, a single focal point
Let photos tell the story
Let photos tell the story
Unity l Magazines should be consistent – style, typeface, color palette, use of white space l Consistent design helps give a magazine personality
Unity: Typography Limit yourself to just a few fonts: l One for body copy l Another for department titles l A third for photo cutlines l Use special fonts for display headlines
Typography Find creative ways to use type in display headlines
Consistency
Consistency
Trend: Brief text, lots of images
Trend: Celebrity covers
Anatomy of a Magazine Cover logo Cover lines Issue date price White space image
Anatomy of a Magazine Cover logo Cover lines Issue date price White space image
Covers: Poster
Covers: One theme, one image
Covers: Multitheme, One-image
Covers: Multitheme, Multi-image
Covers: All Typographic
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