Principles Elements of Design PT Instructronics Principles of

Principles & Elements of Design PT Instructronics

Principles of Design n There are ten principles that encompass an interesting design. • Balance • Repetition • Rhythm • Opposition • Emphasis • Subordination • Proportion • Transition • Unity • Creativity PT Instructronics

Balance • • To bring into proportion, harmony. To make or be equal in weight or force. • • Formal: Informal: Balanced symmetrical not symmetrical, but balanced visually PT Instructronics Not Balanced

Rhythm • A flow or movement having a regularly repeated pattern of lines, planes, or surface treatments. PT Instructronics

Emphasis • Force of expression or special attention given to something LOOK PT Instructronics

Proportion • Golden Rectangle: The comparative relationship between things with respect to size. 5 x 8 4 x 7 3 x 5 PT Instructronics

Unity • Consistent use of line, color, and texture Oops PT Instructronics

Repetition • The act of repeating lines, spaces, textures, . . . PT Instructronics

Opposition • Long - Short • Thick - Thin • Black - White PT Instructronics

Subordination • Not all parts of the design have the same rank or value. Some are more important than others. The less important are subordinate, but they still are necessary for an effective design. Most Important Channel 2 Stormy Nite Meteorologist Subordinate PT Instructronics

Transition • Change from one aspect of the design to another. Color Shape PT Instructronics

Creativity • • Being imaginative or inventive, stimulating inventive powers. Making a mountain out of a mole hill. PT Instructronics

Elements of Design n Six integral components in the creation of a design: • Line • Light & Sound • Form • Space • Color • Materials & Texture PT Instructronics

Line • • Straight, curved, horizontal, vertical, diagonal. Produces a sense or movement. Curved: graceful flow Horizontal: increases length Vertical: increases height Diagonal: shows a transition PT Instructronics

Form • • The shape, outline, or configuration of anything. Some examples of specific forms are: Squares, rectangles, circles, ellipses, triangles, and ovals. PT Instructronics

Color • Provides definition, interest, variety, change • • • red: yellow: green: blue: violet: warm attention lessen tension cool, formal mystery PT Instructronics

Light and Shadow • By using various combinations of light & shadow you can create a sense of depth. PT Instructronics

Space • By incorporating the use of space in your design, you can enlarge or reduce the visual space. PT Instructronics

Materials: Texture & Color • By the use of various patterns combined with appropriate colors you can simulate various materials. PT Instructronics