Principles and Elements of Design Put your name

Elements of Design: Line Types • Vertical- Represents dignity, formality, stability and strength. •

Elements of Design: Color has an immediate and profound effect on a design. Types

Elements of Design: Form and Shape The shape, outline, or configuration of anything. Examples

Elements of Design: Space By incorporating the use of space in your design, you

Elements of Design: Texture The surface look or feel of something. Types • Smooth

Elements of Design: Value The relative lightness or darkness of a color. Methods •

Visual Design Principles: Balance Parts of the design are equally distributed to create a

• Symmetrical or Formal Balance • Radial Balance • Asymmetrical or Informal Balance

Visual Design Principles: Rhythm Repeated use of line, shape, color, texture or pattern. Types

Visual Design Principles: Emphasis • Points of attention in a design. • The feature

Proportion • Comparative relationships between elements in a design with respect to size. •

Unity • Unity is applying consistent use of lines, color, and texture within a

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Principles and Elements of Design Put your name here

Elements of Design: Line Types • Vertical- Represents dignity, formality, stability and strength. • Horizontal- Represents calm, peace and relaxation. • Diagonal- Represents action, activity, excitement and movement. • Curved- Represents freedom, the natural, having the appearance of softness and creates a soothing feeling or mood.

Elements of Design: Color has an immediate and profound effect on a design. Types • Warm Colors • Reds, oranges, yellows • Cool Colors • Blues, purples, greens • Colors can affect how humans feel and act.

Elements of Design: Form and Shape The shape, outline, or configuration of anything. Examples • Squares • Ovals • Circles • Rectangles • Ellipses • Triangles

Elements of Design: Space By incorporating the use of space in your design, you can enlarge or reduce the visual space. Types • Open, uncluttered spaces • Cramped, busy • Unused vs. good use of space

Elements of Design: Texture The surface look or feel of something. Types • Smooth surface • Reflects more light and, therefore, is a more intense color. • Rough surface • Absorbs more light and, therefore, appears darker.

Elements of Design: Value The relative lightness or darkness of a color. Methods • Shade Degree of darkness of a color • Tint A pale or faint variation of a color

Visual Design Principles: Balance Parts of the design are equally distributed to create a sense of stability. There can be physical as well as visual balance. Types • Symmetrical or Formal Balance • Asymmetrical or Informal Balance • Radial Balance • Vertical Balance • Horizontal Balance

• Symmetrical or Formal Balance • Radial Balance • Asymmetrical or Informal Balance • Vertical Balance • Horizontal Balance

Visual Design Principles: Rhythm Repeated use of line, shape, color, texture or pattern. Types • Regular rhythm Graduated rhythm • Random rhythm Gradated rhythm

Visual Design Principles: Emphasis • Points of attention in a design. • The feature in a design that attracts one’s eye. • The focal point. • Emphasis can be achieved through size, placement, color and use of lines. • The most personal aspect of a design.

Proportion • Comparative relationships between elements in a design with respect to size. • 3: 5 ratio is known as the Golden Mean. Scale • The proportions or size of one part of the image in relationship to the other.

Unity • Unity is applying consistent use of lines, color, and texture within a design. • To be harmonious.