Primary research What is Primary research Primary data

Primary research • What is Primary research? • Primary data is the type of data that researchers collect to answer the questions at hand. In other words, data observed or collected directly from first-hand experience is called raw data. The main data can be collected through different methods, i. e. communication, interaction with respondents, observation methods, surveys, interviews or through questionnaires. • I think primary research is a more purposeful and direct research method

Primary research • Advantages： • Targeted problems are solved. • Better data interpretation • The latest of data • Proprietary issues • Disadvantages： • high-cost • time consuming • Inaccurate feedback • Need more resources

secondary research • what is secondary research? • The secondary data comes from previous studies conducted by government agencies, industry associations, chambers of Commerce and other organizations. Secondary data can also be found in local libraries and networks. Books, government publications, periodicals, electronic databases, magazines and newspapers are also important sources of secondary data. Good marketing research should always start with secondary data, including existing data and information. • I think the secondary research is a more random and more brief research method

secondary research • Advantages： • Inexpensive • Can be obtained quickly • May exist in-house (database, sales records, etc. ) • Disadvantages： • Collected for some other purpose • Insufficient depth/detail/coverage • Different units, different respondents • Not current enough • Not available • PRIMARY • Will always have an objective