Preston Hayes MAR 3400 Fall 2010 Contact Preston

Preston Hayes MAR 3400 Fall 2010

Contact Preston Hayes Pr. Hayes@mail. usf. edu 813 -600 -9925 Preston Hayes seeks to earn your trust and confidence in order to establish a successful business relationship. Preston graduated from the University of South Florida with a Bachelor of Science in Business Administration. While working full time and maintaining academic success, Preston was also able to actively involve himself in the community and university. Preston was a member of the Sigma Chi Eta Pi chapter at UCF where he organized and participated in community service events including Relay For Life, Tour De Cure, and Cocoa Beach Cleanup. He also worked with a group of four, collecting over $2, 000 from local businesses for the New Hope For Kids foundation. Being actively involved within the community, as well as socially involved with his peers, has given Preston a firsthand perspective into the needs and wants of the youthful market segment. Preston’s commitment and initiative to every task, along with his experience within your target market will allow for unprecedented value within this business relationship.

Devoted to the relentless pursuit of creating unique footwear designs, Sanuk prides itself in bringing freedom, style, and comfort to everyone's feet! Features • Uniqueness in Design, Style, and Fit. • A sandal bottom with a shoe upper (Sidewalk Surfer) • First ever Vulc-Light Construction* • Constructed around a foot model (No toe stubbing or annoying rubs!) • Comfortable sustainable latex and cork molded foot bed. • 64 peg display, allows consumers to shop without tying up employees • Display allows shoes to hang freely from a hook, so attention is grabbed instantly (Impulse Shopping) • Environmentally Conscious Materials • Recycled tires, jute, hemp, natural latex, cork, bamboo, water bottles. • Target Market • The over 39 million males in the Gen Y segment who share a desire for the outdoor lifestyle • Greenest and most humanitarian generation in U. S. history. ** *Business. transworld. net **Greenbiz. com “Wombat” “Sprout” “Byron Bay”

Donavan Frankenreiter World Renowned Surfer & Musician Advantages • Brand Equity • SIMA 2007 “Footwear Product of the Year” • 2007 Footwear Plus Magazine’s “Footwear Industry Product of the Year” • 2008 “Innovation of the Year” Award by trade publication Apparel Magazine • 2009 SIMA Nominees for “Breakthrough Brand of the Year” and Men’s Marketing Campaign of the Year” • Celebrity Endorsements • Professional Surfer/Musician – Donavan Frankenreiter • As well as 76 other Professional Surfers, Kayakers, and Climbers • Also seen on the feet of Brad Pitt, Halle Berry, and Zac Efron • #1 Selling Brand in its classification* • First light weight shoe allowing foot to move naturally (Vulc-Light)* *Business. transworld. net

Benefits • Increased Store Traffic • Through Brand Image and Awareness • Customer Acquisition • Attracting active members of the brand conscious Gen Y segment • Incremental Sales as a result of increased store traffic • 25% Profit Margin on sale of Sanuks • Promoting an Environmentally Conscious Product “Truthfully, a lot of things about this shoe make me happy – an extremely comfortable fit, a ‘very close to barefoot’ feel, and a classic surf dog design. It will definitely be my number one choice for casual outings. If there’s a shoe equivalent of enjoying life, love, and laughter, it would have to be Sanuk” – Donald, Sanuk Customer* *http: //www. runningandrambling. com/2009/10/sanuk-shoe-review. html

Style Wombat Sidewalk Surfer Units/ Case Unit Cost Display Allowance (11%) Net Unit Cost MSRP (25%PM) Profit per Unit Total Profit 12 $16. 50 $(1. 50) $15. 00 $18. 75 $3. 75 $45. 00 12 $12. 00 $(1. 32) $10. 68 $13. 35 $2. 67 $32. 04 Closed Toe Sandal Sprout Open Toe Sandal Byron Bay Open Toe Sandal Sources Unit Cost: Sanuk. com Display Allowance: Taylor, Robert. BBI Sales and Marketing Agency. Personal Interview. 4 October 2010 MSRP: Taylor, Robert. BBI Sales and Marketing Agency. Personal Interview. 4 October 2010

Profit Earned From Single Display $7 000 $6 000 $5 000 $4 000 $3 000 $2, 465. 28 Revenues $1, 440 $512. 64 $1 000 $512. 64 $0 Configuration of Display *4 sided *16 pegs per side *12 units per peg (64 c’s or 768 units) Wombat Sidewalk Surfer (32 c's) Sprout (16 c's) Byron Bay (16 c's) Total Profit (64 c's) Profits