Presenting Moshe Barsimantov Yuval Yakir Pazit Madar Einat

Presenting: Moshe Barsimantov, Yuval Yakir, Pazit Madar Einat Dasberg, Tal Kramer, Tal Babaioff

KAMOON Kamoon’s Product Market Overview Business model Company’s profile

Basic quastions What does Kamoon do? Makes the process of finding knowledge in the organization mor efficient What is the business environment? The market of managing the process of achiving knowledge Who needs it? Big organization that can’t maximize the use of their knowledge

Where is the pain? Knowledge information. No standard method for finding knowledge Finding the right expert is not a stroll in the park There are not many places where people help others Searching knowledge = Time = Money => Money is lost

The world before Kamoon “Yellow Pages” solutions: By professions By abilities By specific capabilities Communities Not good enough

What does Kamoon offer: Efficient the process of knowledge searching By: –No need to search for expert –The system finds the expert for you –You NEVER STAY HANGING IN THE AIR –Supervising the process

How does it work? Analayze the questions by: Parameters from the question’s form. Find key words in free text. Find the right expert: Rules based on topics and groups. Learn from previous questions. Provide a good answer for each question on time. Enables feadback on the answer. Creates a knowladge base.

Process overview

Market Overview Definition: managing the process of retrieving knowledge Market capacity: 10, 000 Org X~$1 m=a lot of money Current market penetration- 2% New emerging market 2004 estimated market value: ~$3 B

Customers 3 must have criteria 1. Very big orgs. 2. Complicated product, complicated knowledge 3. Members with uniqe knowledge what you know is what you worth No three criteria - no sale Other characters: 1. Holdings in other companies 2. Affiliated companies

Competition Askme. corp - intranet communities Orbital - intranet communities Participate Tacit - expert profile

Comparison to competitors Ask me Orbital Participate Tacit Kamoon Easy costomization X X ü Platform indipendent X X ü ü Prosess supervision X X ü ü Connection to company’s DB X X ü ü ü

Business model-1 Marketing approach: VC’s open doors Targeted marketing Exhibinitions Direct sale- sales department Selling method: demo fine tuning sale Long term connection with costumer

Business model-2 Profit distributes: 30% service, 70% licenses Price: 150 k$ - for the Server 250$ - per license for expert 50$ - per license for an asker Annual payment of 18% from each transaction for support. Possibility for package price

Pricing model - customers perspective The worth of the product: Saving money Positive ROI Better time allocation Searching time become selling time

PROFILE Founded at 7/1999 as “ask 2 know”, received funding from The BRM Group Headquartered in Fort Lee, New Jersey R&D at Ramat Gan, Israel Employing 37 employees First money: $5 M on $12 M value 2 nd – Serious round: 23 M on 48 M value – 10/2000

PHASES Idea: knowledge in internet Beta & V 1. 0 for online using Financial market

CURRENT PHASE Shifting from earning oriented to efficiency oriented Intranet applications Product is basically the same

Financial Overview Breakeven ~Q 4 2002 Cash in hand till Q 3 2003 Financially independent Want to get $50 M sales till 2004 Strategic investors: BRM Group APAX XDL intervest

SUMMARY Good position Financially strength Paying customers New market with great potential Profitability Chance to lead

QUESTIONS?