PRESENTERS NAME RACHEAL MWIKISA KALAPA CATEGORY MEDIA COE
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PRESENTER’S NAME: RACHEAL MWIKISA KALAPA CATEGORY: MEDIA COE SADC GENDER PROTOCOL SUMMIT DATE: 25 th -29 th May 2014 VENUE: Johannesburg-South Africa GENDER EQUALITY BY 2015, YES WE MUST!
BRIEF DESCRIPTION OF RADIO CHRISTIAN VOICE Zambia's first independent radio station, began broadcasting to central and southern Africa on shortwave in December 1994. Currently covering over 4 Million listeners) 24 hours a day Audience, consisting mainly of people of 18 -40 years age group. Proportion of women sources: 35 percent 65% men The Station currently has thirty-six employees: 24 men and 13 women; Radio Christian Voice has been part of the COE process for three years since 2011 GENDER EQUALITY BY 2015, YES WE MUST!
KEY GENDER CHALLENGES IN THE MEDIA HOUSE Mindset change top management. Major Decisions approved by Cape Town office (CVC) CVC OFFICE, CAPE TOWN SOUTH AFRICA GENDER EQUALITY BY 2015, YES WE MUST!
GENDER CHAMPIONS Radio Christian Voice currently has three gender champions namely: Joyce Mwanza, Nephas Tembo and Racheal Kalapa and their positions are as follows in order of appearance of names as in above External Relations Co-ordinator/Presenter, IT Support Technician News Journalist/Presenter GENDER EQUALITY BY 2015, YES WE MUST!
GENDER CHAMPIONS Helping in sensitising staff on the importance of participating in key national events/Gender Issues. Participate in key national discussions/conferences whose deliberations border around gender issues. Ensure to discuss gender issues on some of the programmes they present/produce/suggest panellists to discuss gender topics GENDER EQUALITY BY 2015, YES WE MUST!
HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? Decentralized certain management decisions Management has pledged to be committed to ensuring that gender mainstreaming through the development and implementation of gender employment and editorial policies are upheld; Sexual Harassment/avoid stereotyping. . . Cont/d. . . GENDER EQUALITY BY 2015, YES WE MUST! Mwiza Sinyangwe Station Manager Francis Musonda Technical Manager Sunday Mwanza Programs Manager Taonga Shamboko Accountant
HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? Gender has been regarded as a beat in the newsroom. Other departments have also adjusted their positions on gender by virtue of being a COE; GENDER EQUALITY BY 2015, YES WE MUST!
HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? No specific gender programme but uses other Programmes. Budgets: A minimal budget to gender activities. E. g. : In house trainings/ meetings/workshops/GBV Monitoring and Evaluation: Not yet achieved the targeted goal but making headway. Self monitoring of stories and features produced including activities the staff participates in. GENDER EQUALITY BY 2015, YES WE MUST! Resource allocation Amount in ZMK SAR Gender specific allocation 45, 000 20, 000 Gender in mainstream projects 15 , 000 7, 500 60, 000 27, 500 Amount contributed in cash or in kind by stakeholders Total
HOW IS THE MEDIA HOUSE CONTRIBUTING TOWARDS ACHIEVING THE 28 TARGETS OF THE SADC PROTOCOL? PROTOCOL TARGET COUNCIL ACTIONS Governance and Representation and Participation Article: 12 -13 Sensitize the public on making informed decisions to ensure that at least 50% decision-making positions are held by women in both private and public sectors by 2015. Media Info and Communication Article 29 -31 Gender mainstreaming in most of our programmes/jingles/News HIV/AIDS and health Article 27 Disseminating information on HIV/AIDS. GENDER EQUALITY BY 2015, YES WE MUST!
HOW IS THE MEDIA HOUSE CONTRIBUTING TOWARDS ACHIEVING THE 28 TARGETS OF THE SADC PROTOCOL? PROTOCOL TARGET COUNCIL ACTIONS Cont/d. . . Maternal Health Article 26 The station also attaches importance to issues of maternal mortality-Features Persons living with disability and the underprivileged -Rendering support to vulnerable people in society and those living with disabilities - Features/Jingles Article 20 -25 GBV *****Important to note is the fact that 45 percent of our programming is gender-related content. . GENDER EQUALITY BY 2015, YES WE MUST!
IMPACT Several organisations spearheading gender issues can attest to the fact that RCV has been able to open its doors and offer a slot for gender issues to be discussed; Lady Kathy Banda-Short has shared the experiences she underwent in an abusive marriage She can now speak on behalf of other women who are still being oppressed in their marriages. GENDER EQUALITY BY 2015, YES WE MUST!
CHANGING LIVES Miriam Ndibali, Marketing Assistant: “The trainings have opened up my mind and have made me understand that in dealing with gender issues, women are either left out completely or only portrayed in the negative. I have made it a point in my programming to highlight women prominently”; Kangwa Lukela, Office Administrator: “It has helped improve professionalism in my career and also helped me understand ethics in my profession”; Bibian Lambert Mwale, Programs Coordinator: “It has broadened my understanding of gender issues and enhanced the need to ensure that these are taken into full consideration. ” Note: The organisation now has a female accountant within the organisation and all that have received training through the company are usually promoted and salaries upgraded upon completion. GENDER EQUALITY BY 2015, YES WE MUST!
CHALLENGES TO GENDER MAINSTREAMING Human resource. Participation Unforeseen circumstances – future. GENDER EQUALITY BY 2015, YES WE MUST!
WAY FORWARD Despite Financial constraints, Radio Christian Voice is committed to ensuring that gender mainstreaming is upheld in an effort to observe gender equality and justice thus being able to attain the SADC gender protocol by 2015; Identify a media house to mentor THANK YOU FOR LISTENING GENDER EQUALITY BY 2015, YES WE MUST!
