Presenter notes This PPT is designed to enable

Presenter notes • This PPT is designed to enable Sophos teams to explain the benefits of Sophos Central to end users and partners • The first section slides are suitable for all audiences (customer, prospect, partners) • The second slides are designed for partners audiences only • Feel free to pick and choose slides as appropriate, and also to mix slides with more detailed productfocused content. 1

Sophos Central – Unified Cloud Console for Total Security Management Kevin Lemieux VP Engineering November 15, 2017

Understanding IT Needs Reduce Complexity • Juggling multiple consoles Enhance Protection Increase Efficiency • Making products play well together • Critical shortage of staff 46% Organizations believe they have a problematic shortage of cybersecurity skills ESG Group Cybersecurity Skills Shortage: A State of Emergency

Understanding IT Needs THREATS DETECTED Reduce Complexity Generic Malware 10% Crpytocoin Malvertising Generator 3% 5% Ransomware 42% • Exploit-based attacks Enhance Protection • Ransomware • Phishing Increase Efficiency Exploits 40% Source: Sophos Labs

Understanding IT Needs Reduce Complexity Enhance Protection Increase Efficiency • Take advantage of Saa. S and the Cloud • Support Hybrid IT models • Reduce maintenance costs “By 2020, a corporate ‘nocloud’ policy will be as rare as a ‘no-internet’ policy is today” Gartner, June 2016 Market Insight: Cloud Computing’s Drive to Digital Business Creates Opportunities for Providers

Sophos Central A cloud-based management platform with a comprehensive range of security service options Manage all your Sophos products from a single cloud-based platform 6

Quarterly Billings The fastest-growing product in Sophos history 17 FY Q 4 17 FY Q 3 17 FY Q 2 17 FY 16 Q 1 FY Q 4 16 FY Q 3 16 FY Q 2 16 FY Q 1 15 FY 15 Q 4 FY 15 Q 3 FY Q 2 Q 1 FY 15 Growth is accelerating thanks to: • More partners selling • Increase in billings per deal • Intercept X • Adoption by larger companies

87% “ A security suite is more attractive than a portfolio of products from different vendors. ” “ Managing endpoint protection has gotten more difficult over the last two years. ” 66% Enterprise Strategy Group: 2017 Endpoint Security Multi-Client Research Project

3 Interfaces Partner Dashboard Admin Self Service Allows Partners to manage multiple customer installations Enables IT mangers to deploy and manage all their security through a single interface Allows users to customize security status and notifications

Meeting IT Managers’ Needs 10

Reduce Complexity • • Manage all your security in one place A single, intuitive console Products actively engineered to work together Control from anywhere, anytime – even your phone 11

“ This week, we’ve started rolling out a new cloud -managed endpoint protection system to replace our internally-run Mc. Afee system. I’m finding the Sophos Central Endpoint protection (including the new Intercept X exploit prevention) is much easier to manage and deploy. It doesn’t need an internal server. Being Council’s only IT security guy, having endpoint visibility on my phone after hours is awesome, too. Really happy with it so far! ”

Enhance Protection • • • Gartner Magic Quadrant ENDPOINT PROTECTION • • Advanced protection from a global security leader Proven anti-ransomware and anti-exploit protection Signatureless endpoint protection Backed by Sophos. Labs Multiple awards from analysts and 3 rd party experts Sophos Mobile: Best Buy and five stars Magic Quadrant for Endpoint Protection Platforms, Eric Ouellet, Ian Mc. Shane, Avivah Litan 30 January, 2017 Sohos XG Firewall 5 -Star A-List Sophos Endpoint: 2 AAA awards Sophos Encryption Winner: Data Encryption Sophos UTM: Readers’ Choice Award 13

Synchronized Security Sophos products share real-time security information via Sophos Central and then automatically respond to threats. ü Unparalleled protection ü Automated incident response ü Real-time insight and control 14

Increase Efficiency Cloud-based • No hardware maintain • Flexible, responsive • Automatic updates • Access from anywhere 16

Increase Efficiency RAINBOW SCHOOL DISTRICT R E D S C H O O L O R A N G E S C H O O L Y E L L O W S C H O O L G R E E N S C H O O L B L U E S C H O O L

Increase Efficiency Enterprise Console • Single dashboard for multiple sub -estates • Aggregated alerts • Immediate remediation • Single license pool 18

Migrating from Sophos Enterprise Console (SEC) • Save time and money o No more management servers to maintain and update • Simpler to manage o User-based policies and unprecedented visibility via a web-based interface • Grows with your business o Migration Tool • Facilitates migration • Evaluate readiness https: //sophos. com/migrate Add additional protection capabilities as and when you need them. 19

Next Steps • Try for free for 30 days • Explore our pre-configured online demo • Check out the demo videos • Get no-obligation pricing www. sophos. com/central 21

Sophos Central A cloud-based management platform with a comprehensive range of security service options 23

Partner Dashboard Single Console Easy Trial and Conversion Makes Cross. Sell Easy ü Offer complete range of security services ü View cross-sell opportunities ü Deploy and manage from anywhere, any time – even your phone!

Partner Dashboard Single Console Easy Trial and Conversion ü Manage all your customers, and all their products, through a single console Makes Cross. Sell Easy ü Simplify management with the intuitive interface ü Reduce vendor management overheads by consolidating with Sophos

ü Simple 30 -day trial process – activated by customer or partner Partner Dashboard Single Console ü Partners can monitor trial status through Partner Dashboard ü Quick and easy conversion to purchased license Start trial Convert trial Easy Trial and Conversion Makes Cross. Sell Easy Partner Dashboard

ü Existing customers can try additional products in just 2 -clicks! Partner Dashboard Single Console Easy Trial and Conversion Makes Cross. Sell Easy Admin Interface (Customer)

New Customer Partner Dashboard The Art of the Cross-Sell Initial Deal Single Console MARKETING CAMPAIGN NETS NEW LEADS Point of Sale Endpoint OPERATING REVENUE Product Sale $1, 200 OPERATING EXPENSES Easy Trial and Conversion Makes Cross. Sell Easy PROSPECT CONTACTS PARTNER ABOUT ENDPOINT PROTECTION AFTER DEMOS AND PROPOSALS, THEY AGREE ON ENDPOINT ADVANCED Product Buy Cost $840 Cost of Sale $400 Gross Profit (4%) NET EARNINGS ($40)

New Customer Partner Dashboard The Art of the Cross-Sell Add-On Sale Single Console INTRODUCE RANSOMWARE PROECTION Point of Sale Endpoint Intercept OPERATING REVENUE Product Sale Total $1, 200 $1, 000 $2, 200 Product Buy Cost $840 $700 $1, 540 Cost of Sale $400 $50 $450 Gross Profit (4%) 25% 9. 5% NET EARNINGS ($40) $250 $210 OPERATING EXPENSES Easy Trial and Conversion Makes Cross. Sell Easy CUSTOMER ADMITS CONCERNS ADD INTERCEPT X TO DEAL

Follow Up Partner Dashboard Single Console The Cross Sell on Check Up Call First Sale Mobile OPERATING REVENUE Product Sale $2, 200 $900 $3, 100 Partner Buy Cost $1, 540 $630 $2, 170 Partner Cost of Sale $450 $500 Gross Profit 9. 5% 24% 15% NET EARNINGS $210 $270 $480 OPERATING EXPENSES Easy Trial and Conversion Total Makes Cross. Sell Easy Cross-sell keeps growing the profit margin.

Next Steps • Try for yourself • • 30 -day trial NFR license • Check out the resources: • • www. sophos. com/central Partner Portal • Start selling today! 31