Presented by Srishti Chawla Shubham Rastogi Shraddha Bansal

Presented by: Srishti Chawla Shubham Rastogi Shraddha Bansal

INTRODUCTION Inglot company was established over 25 years ago by wojtek Inglot has launched the world ‘s first ever breathable nail enamel. It includes skin care, body and hair care, fragrances and preservatives are the main ingredients. The range consists over 1500 lip colours, 600 ways to enhance your eyes.

PRODUCT PROMOTION Producing high quality products like eye makeup, face cosmetics Inglot promotes its products through Facebook, twitter and magazine PLACE Operating more than 50 countries PRICE It ranges from rs 350 -1500

Competitors Analysis Organizational competitors -Mac -Saphora -Chambor -Maybelline Competitors goals -High quality products. -Innovative to meet the need of all ages women. Competitors reactivity -International and national awareness of the brand. -Global expansion.

SWOT ANALYSIS STRENGHTS -Quality products -Experience in cosmetics production WEAKNESS -The sales are low -No fully effective communication and management of tasks Opportunities -Innovation -Product and service -Covers the need of women Threats -Competition -Price wars -Saturation of market

Primary research Teenage and middle age women walk in the store of Inglot. They are generally the upper middle class women. There are trained consultant who help the customers to try the products. Any person who carry a pearl identity card gets 10 % off. There is more of nail enamel and lipsticks collection than any other product.

Problem statement Less availability of Inglot stores which effects the sales. Stores are less only three malls in Delhi. Many key items are missing like eye primer

Literature review Retail sector organized unorganised Buzz feed news(2014) According to Indian business (2015) Consumers has started receiving information from online sources NDTV profits(2012). Costumers do not prefer buying online as they think that the website is not relevant India is inching its way towards becoming the next boom industry According to Indian business (2015)

Knowledge gap The problem highlighted is less availability of retail stores. As per the study of the research reports, the consumers want more of retail outlets for the purchase of cosmetics. Inglot is not focusing on promoting its products. Therefore, it is losing its customers dueto less availability of retail stores.

Research Methodology Research objective Research design Data collection method Data collection tool -To understand the impact of less availability of stores on customers -This research is casual in nature because it studies the impact of one variable on the other. -Through primary and secondary sources. -Primary study through questionnaire , personal interviews and secondary through reports and journals. Sample design -Women using cosmetic in Delhi -100 respondents- non probability – convenience sampling. Data analysis -Analyized with the help of statistics. (chi square)

Demographic findings 27 -30 18 -20 years ------- 35% 21 -26 years ------ 42% 27 -30 years ------ 23% 21 -26 other s Graduate -33% Post graduate -33% Higher studies-27 % other-7 % Higher studies graduate Post graduate

Psychographic findings Chi square test There is significant relationship between the two variables, i. e. respondent's occupation and their preference for improvement in the brand

Conclusion Inglot is a luxury brand specializing in lipsticks and eye shadows it has wide range of colors and high quality products but due to less availability of stores people can’t access brand easily. Recommendation There is less availability of stores which leads to a disinterest of customers who are not able to access. In order to stabilize in the Indian market brand should open more stores.

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