PRESENTED BY SHAILESH SINGH ZAHEER UDDIN AHMED AN

PRESENTED BY SHAILESH SINGH ZAHEER UDDIN AHMED

AN INTRODUCTION FOUNDED: DIETMAR HOPP, HANS-WERNER HECTOR, HADSO PLATTNER, KLAUS TSCHIRA, AND CLAUS WELLENREUTHER (ALL FORMER IBM EMPLOYEES) IN 1972 ORIGINAL NAME: SYSTEME, ANWENDUNGEN, PRODUKTE (GERMAN) INDUSTRIES: FINANCIAL & PUBLIC SERVICES, MANUFACTURING, SERVICE TOTAL REVENUE: € 11, 565 million (FY 2008) S/W & S/W RELATED € 8, 457 million (FY 2008) SERVICE REVENUE: OPERATING € 2, 840 million (FY 2008) INCOME: EMPLOYEES, 47, 804 EMPLOYEES AS ON DEC. 31, 2008); MORE CUSTOMERS & THAN 92, 000 CUSTOMERS IN OVER 120 COUNTRIES; PARTNERS: MORE THAN 2, 400 CERTIFIED PARTNERS.

EXECUTIVE BOARD FIRST ROW: LEO APOTHEKAR, CEO; WERNER BRANDT, CFO; ERWIN GUNST, COO & LABOR RELATIONS OFFICER; BILL MCDERMOTT, PRESIDENT, GLOBAL FIELD OPERATIONS SECOND ROW: GERHARD OSWALD, MEMBER, EXECUTIVE BOARD; JOHN SCHWARZ, MEMBER, EXECUTIVE BOARD; JIM HAGEMANN SNABE, MEMBER, EXECUTIVE BOARD

HISTORY • FROM START-UP SOFTWARE VENDOR TO GLOBAL MARKET LEADER • Over the course of three decades, SAP had evolved from a small, regional enterprise into a world-class international company. Today, SAP was the global market leader in collaborative, inter-enterprise business solutions. The company now employs more than 47, 804 people, whose commitment and innovative spirit pace our future success. • The 1970 s: A Real-Time Vision • In 1972, five former IBM launched a company called Systems Applications and Products in Data Processing in Mannheim, Germany. Their vision: to develop standard application software for real-time business processing. • One year later, the first financial accounting software was complete, forming the basis for the continuous development of other software components in what later came to be known as the "R/1 system. " "R" stands for real-time data processing. • By the end of the decade, intensive examination of SAP's IBM database and dialog control system led to the birth of SAP R/2.

The 1980 s: Rapid Growth SAP moved into the company's first building on Max-Planck-Strasse in an industrial park in Walldorf, near Heidelberg. Their software development area and its 50 terminals were all now under one roof. Fifty of the 100 largest German industrial firms were already SAP customers. The SAP R/2 system attained the high level of stability of the previous generation of programs. Keeping in mind its multinational customers, SAP designed SAP R/2 to handle different languages and currencies. With this and other innovations in SAP R/2, SAP saw rapid growth. By the middle of the decade, SAP found its first sales organization outside Germany, in Austria. The company makes its first appearance at the Ce. BIT computer fair in Hanover, Germany. Revenues reach DM 100 million (around $52 million), earlier than expected. In August 1988, starting on November 4, 1. 2 million shares were listed on the Frankfurt and Stuttgart stock exchanges. Germany's renowned business journal, manager magazine, named SAP its Company of the Year – a distinction they received twice more in the next few years. With the founding of subsidiaries in Denmark, Sweden, Italy, and the United States, SAP's international expansion takes a leap forward.

The 1990 s: A New Approach to Software and Solutions SAP R/3 was unleashed on the market. The client-server concept, uniform appearance of graphical interfaces, consistent use of relational databases, and the ability to run on computers from different vendors met with overwhelming approval. With SAP R/3, SAP ushered in a new generation of enterprise software – from mainframe computing to the three-tier architecture of database, application, and user interface. The new Sales and Development Center in Walldorf officially opened it doors. It symbolized the global success of the company. In their twentieth year, their business outside Germany exceeds 50 percent of total sales for the first time. By 1996, the company had earned 1, 089 new SAP R/3 customers. At the end of the year, SAP R/3 had been installed in more than 9, 000 systems worldwide. SAP celebrated its twenty-fifth anniversary in 1997 and now employs approximately 12, 900 people. Henning Kagermann became Co-Chairman and CEO of SAP AG with Hadso Plattner. On August 3, 1998, the letters S-A-P appear for the first time on the Big Board at the New York Stock Exchange (NYSE), the largest stock exchange in the world.

As the decade drew to a close, Hadso Plattner, Co-Founder, Co-Chairman, and CEO announced the my. SAP. com strategy, heralding the beginning of a new direction for the company and their product portfolio. my. SAP. com links ecommerce solutions to existing ERP applications, using state-of-the-art Web technology. The 2000 s: Innovation for the New Millennium With the Internet, the user became the focus of software applications. SAP developed SAP Workplace and paved the way for the idea of an enterprise portal and role-specific access to information. Currently, more than 12 million users work each day with SAP solutions. With 140, 000 installations worldwide. More than 2, 400 certified partners, over 26 industry-specific business solutions, and more than 75, 000 customers in 120 countries. SAP is the world's third-largest independent software vendor.

INDUSTRIES • FINANCIAL AND PUBLIC SERVICES – BANKING – DEFENSE & SECURITY – HIGHER EDUCATION & RESEARCH – INSURANCE – HEALTHCARE • HEALTHCARE PROVIDERS – PUBLIC SECTOR • PUBLIC SECURITY

MANUFACTURING • AEROSPACE & DEFENSE – Aerospace and Defense Manufacturers – MRO/M&E Service Providers • AUTOMOTIVE – Automotive OEMs – Sales and Service Organizations – Automotive Suppliers • PRODUCTS – Food – Beverage – Home and Personal Care – Consumer Durables and Home Appliances – Apparel and Footwear • ENGINEERING, CONSTRUCTION & OPERATIONS – Homebuilding – Construction – Shipbuilding – Commercial Real Estate – Facilities Management • HIGH TECH – Business, Medical, and Consumer OEMs – EMS Providers – Semiconductor and Component Manufacturers – Software Providers • CHEMICALS

• INDUSTRIAL MACHINERY & COMPONENTS – Renewable Energy Equipment – Construction and Mining Machinery – Electrical Equipment, Appliances, and Components – Engine, Turbine, Pump, and Compressor Machinery – Industrial Machinery and Equipment – Heating, Ventilation, Air Conditioning, and Plumbing Equipment – Industrial Tools and Metalworking Machinery – Lifting, Material Handling, and Railroad Equipment – Measuring and Controlling Devices – Motion and Fluid Control Equipment – Oil and Gas Machinery – Semiconductor and Electronic Measurement Equipment – Textile, Paper, Printing, and Packaging Machinery

• MILL PRODUCTS • OIL & GAS – Building Materials – Upstream – Cable and Wire – Supply, transmission, and – Fabricated Metal Products – Furniture – Packaging – Plastics – Primary Metals – Pulp and Paper – Textiles – Timberlands and Solid Wood • MINING trading – Refining and manufacturing – Downstream marketing and retail • LIFE SCIENCES – Pharmaceuticals – Biotechnology/Biopharma ceuticals – Medical Device/Scientific Instruments

SERVICE • MEDIA – Business Services – Broadcasting – Legal Services – Entertainment – Staffing – Newspapers and Magazines – Premium Content Publishers • PROFESSIONAL SERVICES – Consulting and Audit & Tax – IT and BPO Services – Commercial Real Estate • TRANSPORTATION & LOGISTICS – Logistics Services – Postal Services – Railways – Airlines

• FACILITIES MANAGEMENT • RETAIL • TELECOMMUNICATIONS • UTILITIES – Generation – Retail – Transmission and Distribution – Water • WHOLESALE DISTRIBUTION – Food and Beverage Distribution – Healthcare Distribution • INDUSTRIAL DISTRIBUTION

ENTERPRISE SOFTWARE • SAP BUSINESS SUITE – SAP CUSTOMER RELATIONSHIP MANAGEMENT – SAP ERP – SAP PRODUCT LIFECYCLE MANAGEMENT – SAP SUPPLY CHAIN MANAGEMENT – SAP SUPPLIER RELATIONSHIP MANAGEMENT

ENTERPRISE SOFTWARE • SOLUTIONS – SAP SOLUTIONS FOR SUSTAINABILITY – SAP BUSINESSOBJECTS INTELLIGENCE PLATFORM – SAP BUSINESSOBJECTS GRC SOLUTIONS – SAP BUSINESSOBJECTS EPM SOLUTIONS – SAP SOLUTIONS FOR AUTO-ID AND ITEM SERIALIZATION – SAP MANUFACTURING – SAP SERVICE AND ASSET MANAGEMENT – SOLUTION EXTENSIONS – ALLOY – DUET

SOLUTIONS FOR SMALL BUSINESSES AND MIDSIZE COMPANIES • SAP BUSINESS ALL-IN-ONE • SAP BUSINESS BYDESIGN • SAP BUSINESS ONE • SAP BUSINESSOBJECTS PORTFOLIO – SAP BUSINESSOBJECTS EDGE – CRYSTAL REPORTS – XCELSIUS – FREE TRIALS

INDUSTRY-SPECIFIC SOLUTION PORTFOLIOS SAP currently offers the following industry solutions: SAP for Banking SAP for Insurance SAP for Defense & Security SAP for Healthcare SAP for Higher Education & Research SAP for Public Sector SAP for Aerospace & Defense SAP for Automotive SAP for Chemicals SAP for Consumer Products SAP for Engineering, Construction & Operations

INDUSTRY-SPECIFIC SOLUTION PORTFOLIOS • • • • SAP for High Tech SAP for Industrial Machinery & Components SAP for Life Sciences SAP for Mill Products SAP for Mining SAP for Oil & Gas SAP for Travel & Logistics Services SAP for Media SAP for Professional Services SAP for Retail SAP for Telecommunications SAP for Utilities SAP for Wholesale Distribution

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