Presented by SAVE THE FUN SAVER REDESIGN OF

Presented by: SAVE THE FUN SAVER REDESIGN OF KODAK Natalie Hoopes Elizabeth Mc. Clure Erica Kontson

RECOGNITION OF THE NEED To re-create the Kodak “Fun-Saver” disposable camera to boost the sales market Save the Kodak company Redesign the camera to be more convenient and fun to use

DEFINITION OF THE PROBLEM Target audience: older people (above the age of 40) who frequently use disposable cameras Survey older people to generate ideas from our target audience

EXPLORING THE CAMERA

GATHERING INFORMATION How far should the flash reach? Does the size of the camera matter? 3 5 Yes, smaller 3 -6 feet 7 -10 feet 18 19 Yes, larger No, doesn't matter 2 Which feature is most important? 2 11 Are the color options important? 12 12 Yes 14+ feet Size Flash capability Price Maximum Price? Other 10 No Indifferent 15 10 -14 feet Color options 6 7 15 16 15 5 $5 $8 13 12 $11 $15

OBJECTIVE TREE

PAIRWISE COMPARISONS Pairwise Comparisons for Price Color Options Size Flash Capacity Clear Labeling Color Options 1 4 3 4 Size 1/4 1 2 1 Flash Capacity Clear Labeling 1/3 1/4 1/2 1 1 2 1/2 1 Total Row Totals 1. 83 6. 50 8. 00 6. 50 22. 83 Row Total/Total 0. 0800 0. 2800 0. 3500 0. 2800 Pairwise Comparisons for Durability Outer shell material Simple carrying case Film accessability Row Totals Row Total/Total Outer shell material 1 3 5 9. 00 0. 57 Simple carrying case 1/3 1 4 5. 33 0. 34 Film accessability 1/5 1/4 1 1. 45 0. 09 Total 15. 78

WEIGHTED OBJECTIVE TREE

SPECIFICATIONS Camera flash should reach a maximum distance of fourteen feet The size of the camera should remain the same The labeling on the outside of the camera should be clearer and the font should be larger The outer shell material should be more shock absorbent to prevent damage Carrying case and color options are possible options Price should stay in the range of $8 -$11

MORPHOLOGICAL CHART & COMPARING ALTERNATIVES Means Feature/Function 1 2 Color Options Themed Solid color Clear Labeling Bigger Letters Directions Protective Materials Plastic Rubber edging Accessability of Film Hinge Unlock button 3 Carrying case Comparing Alternatives Design constraints/ Objectives Weight (%) Themed with Rubber Edges Solid Color with Bigger letters/Directions Themed with Hinge Solid Color with Unlock button Durable 33 . 9/33% =29. 7% . 3/33% =9. 9% . 7/33% = 23. 1% . 5/33% =16. 5% Low cost 40 . 5/40% =20% . 7/40% =28% . 3/40% =12% . 5/40% =20% Easy to use 19 . 8/19% =15. 2% . 9/19% =17. 1% . 5/19% =9. 5% . 7/19% =13. 3% Appeals to customers 8 . 4/8% =3. 2% . 9/8% =7. 2% . 3/8%= 2. 4% . 8/8% =6. 4% 68. 10% 62. 20% 47% 56. 20% Totals

DESIGN SELECTION/FINAL SOLUTION We decided to modify the Fun Saver design by adding the following features: § Color options- solid colors only § Protective shock absorbent material on outer edges § Bigger directions/clear labeling

CONCEPTUAL PROTOTYPE / SKETCH

ANY QUESTIONS/COMMENTS?