Presented by Leena Mittal Director CEO Herboveda India

Presented by: Leena Mittal Director & CEO: Herboveda India

Historical Perspective : Stevia • The plant Stevia rebaudiana has been used for more than 1, 500 years by the Guaraní peoples of South America, who called it ka'a he'ê ("sweet herb"). The leaves have been used traditionally for hundreds of years in both Brazil and Paraguay to sweeten local teas and medicines, and as a "sweet treat". – – 1887: Modern Discovery By Dr. Moises Santiago Bertoni 1908: the first cultivated crop of stevia was harvested 1931: Two French chemists isolate Stevioside leading way to production 1970: Japan has been using Stevia and has banned Aspartame and Saccharin. More than 50% of Japan’s sweetener market is covered by Stevia. – 1990: Cultivation throughout the world

Stevia in use Country USA Avg. Age 78. 7 KOREA AUSTRALIA MALAYSIA JAPAN CHINA INDIA 82. 3 82. 8 75. 0 83. 7 76. 1 68. 3

Why Stevia? SACCHARIN Zero Calories Lose weight Destroys brain cells Causes bloating, Diarrhea, Gas ASPARTAME SUCROLOSE STEVIA

Why not Sugar? • Causes Obesity • Harmful for Diabetics • Harmful for Heart Patients • Depletes Body of Various Nutrients • Depresses Immune System • Accelerates ageing • Increases appetite • Decreases the Effects of Antioxidants

Why Not Aspartame? • Causes neurological changes • Destroys brain cells • Stimulates appetite • Difficult to lose weight • Some instances show that Aspartame also causes Sudden Heart Attacks • 75% of food additive related complaints in the US are about Aspartame

Why Not Sucralose? • Causes organ, reproductive and genetic damage • Causes bloating, diarrhea, gas, etc. • Contains chlorine which is proven carcinogen. Causes shrunken thymus glands and enlarged liver and kidneys. • Negative effect on liver, spleen and kidney. • Stimulates appetite

Why Not Saccharin? • • • Causes Cancer Weight Gain Allergic Reaction Saccharin sodium may cause some individuals to experience a potentially severe allergic reaction, mainly due to the presence of sulfonamides. Symptoms of an allergic reaction to saccharin include headache, difficulty breathing, the sudden appearance of a skin rash or hives and diarrhea.

Why Stevia? • Boon for Diabetics • Weight Loss Aide • Stevia for Hypertension • Stevia for Tooth Care • Stevia for Digestion • Antimicrobial • Skin Care • Addictions • Cardio tonic

Why Stevia? • Boon for Diabetics Continuous intake of Stevia, induces the beta cells of pancreas to produce more insulin. This in turn reduces the dependence on oral as well as injectable insulin and controls diabetes. • Weight Loss Aide Apart from having zero calories, the incredible trait of Stevia to reduce hunger pangs and satiate sooner enables it to aid the weight reduction process • Stevia for Hypertension The extraordinary healing trait of the Stevia plant enables it to treat chronic hypertension and improve overall health.

Why Stevia? • Stevia for Tooth Care The naturally occurring Stevia plant is 250 to 300 times sweeter than sugar and possesses anti-bacterial properties that removes plaque while improving the overall condition of the teeth. • Stevia for Digestion The indigenous people of Paraguay have used Stevia for centuries for improving digestive and intestinal functions. Capable of calming the stomach when upset, Stevia also assists in a swifter recovery from minor disorders. • Antimicrobial The anti-microbial trait of the Stevia plant enables it to hinder the reproduction of harmful bacteria along with a host of other highly contagious organisms that spur various health problems. Continual usage of Stevia results in diminished occurrences of cold and flu.

Why Stevia? • • • Skin Care The incredible antiseptic properties of Stevia allow it to be used on the skin as well. Protecting the skin against ageing, Stevia also removes acne and protects the human skin from various other skin problems. The antibacterial property of the Stevia plant makes it extremely efficient for treating cuts as it accelerates the healing period while simultaneously destroying the harmful bacteria. Addictions According to some research on Stevia, the all natural Stevia plant and its extracts reduce the yearning for tobacco and its products along with alcohol and greasy food products Cardio tonic Though the tests and research on Stevia is an ongoing process, certain studies indicate that Stevia could be extremely effective in strengthening the cardio vascular system of the human body.

Benefits of Stevia • Naturally sweetens • Zero calories, Zero Carbohydrates • 250 -450 times sweeter than sugar • Increases glucose tolerance and inhibits glucose absorption • Stabilizes blood sugar levels • Non-toxic • Can resist heat upto 325 degree Celsius • Aid to weight loss and weight management

Benefits of Stevia • Eliminates dandruff, retains natural hair colour • Non-fermentable • Dilutes blood vessels • Digestive aid • Zero-fat • Reduces the craving for sugar • Non-glycemic • Lowers elevated blood pressure • p. H stable (3 -9) • Anti-oxidant • Reduces inflammation • Tightens skin • Reduces the craving for tobacco • Heals cuts • Safe for children

Herboveda India • • • Stevia Tablets Stevia Drops (Liquid) Stevia Leaves Powdered Extracts Stevia Sachet

Prospective customer for So Sweet • • • Dietitian Diabetologist Ayurveda medical shop Hospital Poly Clinic Hotel Restaurant Sweet Shops Chemist Retail Store Modern Retail Store Super Market

Other Application of Stevia • • Diet coke Health Drinks Energy Drinks Chocolate Milk Food companies Plant pharmacies

Commercial Brands

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