Presented by Dick Humphrey Brand Manager for Bricks

Presented by: Dick Humphrey Brand Manager for Bricks 4 Kidz Fran. Serve Inc. and International Franchise Professional Group Corporate Office 701 Market St. , Suite 113 St Augustine, FL 32095

Successful Business Model • Company founded in 2009 by Michelle Cote, a mom with an architectural background, in St. Augustine, FL. • 340 Franchises sold in first 44 months of operations • Operating in 39 states and 14 countries • Available in all states except: North Dakota • Looking for Master/Area Developers in most international countries • Ideal franchisee can be anyone from a busy mom to a former CEO. This is a simple business model that can easily be grown from 5 – 25 events per week.

Bricks 4 ® Kidz Home/Mobile Based Franchise Model • Low cost • Fast ramp up – begin income steams within 30 days of start-up • Moderate overhead • High profit margins • No national competition • Easy model to teach to a franchisee • Classes, camps, birthday parties, parents’ night out, field trips affordable by nearly everyone • Recession proof: Thrives in any economy, by providing affordable programs to parents, who focus on the importance of education for their children • The franchise model addresses the two HOT buttons in education today STEM (Science, Technology, Engineering and Math) LEGO ®

Bricks 4 Kidz® Target Markets • • PRESCHOOLS/KINDERGARTEN ELEMENTARY SCHOOLS MIDDLE SCHOOLS HOME SCHOOL ORGANIZATIONS COMMUNITY CENTERS CHURCHES SKI RESORTS, CASINO’S & DESTINATION RESORTS ANY AGE 3 -13 CHILDREN’S ORGANIZATION Advanced robotics expands into middle and senior high schools

Home Based/Mobile Model • • After-School Classes Birthday Parties Camps In-School Field Trips Preschool Classes Home School Classes Parents’ Night Out Special events

The Bricks Franchise includes: • Initial supply of project kits LEGO® bricks DUPLO® bricks for preschools Robotic kits of both LEGO® Education We. Do. T and LEGO® MINDSTORMS® Education for more advanced students • Initial supply of marketing materials • 4 days training in St. Augustine, FL; 1 day in territory • Access to Franchise Management Tool (FMT) Software • Exclusive Protected Territory • Bricks 4 Kidz® proprietary curriculum for pre-school, elementary and middle school, field trips, birthday parties, & special events • Monthly updates of new project kits to add to portfolio via FMT

Franchise Support & Social Media: Email addresses ‘…. @bricks 4 kidz. com’ Franchisee website housed under Corporate website Social Media tools – Facebook, Twitter, blogs Use of Bricks 4 Kidz® name, logo and trademarks Franchise Management Tool (FMT) Teleconferences, webinars, Go. To Meeting, quarterly training sessions Advertising and Marketing: Initial supply of presentation materials and templates Annual Training and Workshop: B 4 K Corporate introduces new releases and launches new concepts ‘Exchange of Information’ Forum 7

National Advertising Media: USA Today May 31, 2013

Market Niche • After-School Enrichment Programs - There approximately 130, 000 elementary and middle schools in the U. S. These schools accommodate more than 44+ million students. In addition there are nearly 100, 000 preschools in the country with over 5 million students. • Birthday Party Market – a $10 billion industry • Summer Camp Market – a multi-billion dollar industry • Edutainment Industry – a multi-billion industry • With school cutbacks throughout the country, there is growing interest in after-school enrichment programs especially STEM programs - Science, Technology, Engineering and Mathematics. Science in particular has receive extensive cutbacks, and Bricks 4 Kidz® is helping to fill that niche.

Revenue Opportunities CURRENT INCOME PROFIT CENTERS (Partial List) 1. Pre-school children 12. Grandparents’ child events 2. Kindergarten schools 13. Cub Scouts 3. Day care centers 14. Girl Scouts 4. In-school programs by class 15. Boy Scouts 5. After School programs 16. Boys’ and Girls’ Clubs 6. Outside field trips 17. 4 -H Clubs 7. Home schooled children 18. Church/Synagogue events 8. Birthday parties 19. Vacation Resort events 9. Parents’ night out 20. Recreation Centers 10. Mom and child events 21. Holiday and Summer Camps 11. Dad and child events 22. Team Building Programs

Proprietary Franchise Management Tool (FMT)

Franchise Owner Mini-Site

Bricks 4 Kidz - 2 Franchise Models 1. Mobile/Home Base: • Work out of the home resulting in low overhead costs (NO classes are held in franchisee’s home) • Provides unique, proprietary after school programs at preschools, Kindergarten, private and elementary schools and home schooling students Multiple project kits tailored to meet student's adaptability • Other programs: birthday parties at parents' homes Rent neutral space for other programs, such as field trips, parents night out plus many more. Minimizes Startup Costs – Strong Profit Margins/ROI

Franchise Model 2. Creativity Center Model (brick and mortar): • Includes many special programs including activities both within the Creativity Center plus in preschools, Kindergarten, private and elementary schools and home schooling students Multiple kits tailored to meet student's adaptability. • Creativity Center Design: This is a "brick and mortar" concept learning-center store, of approximately 1, 000 to 1, 500 square feet, to provide multiple services to ages 3 – 12+ years. • Budgetary costs: Projected cost to build out a Creativity Center is USD 50, 000 to USD 150, 000 (dependent upon labor and material and real estate costs)

Franchise Model Creativity Center (continued): • Not only providing programs in the Creativity Center, also offer same multiple program options as a Home Base Model away from the Creativity Center • Creativity Center includes more options resulting in higher revenue opportunities: Use of computers HDTV displays Advanced Robotics’ projects Xbox software sensor detention projects Video stop, time-in-motion Animation movie projects Birthday parties Parents night out Special events Multiple age groups

Franchise Model Creativity Center (continued): • Birthday parties that can be held in the center allows larger guests; multiple birthday parties at the same time as other activities being carried out(increases revenue stream) • Provide Day camps without renting facilities at other locations • School field trips from multiple schools to the Creativity Centers

Curriculum and Instructional Content • Students will work in a lab-type setting using LEGO® bricks with an integrated curriculum based on STEM models; • Students have a hands-on class designing and building machines, catapults, pyramids, vehicles, airplanes, buildings and other constructions using Bricks 4 Kidz proprietary LEGO® project kits; • Students needing more challenging projects are able to use computers for stop motion animation movie-making and other special projects, such as using robotics; • 1 -hour instructional content: includes a 3 -5 minute lesson on the model being built, along with concepts of friction, gravity and torque, scale, gears, axles and beams. Kids then work in pairs to build the model, followed by creative play.

Curriculum and Instructional Content • Part of the curriculum will include the construction of a scaled model of their elementary school; • The material covered in each session will vary depending on students’ ages, experience, and skill level. All material will be provided; • Currently there is not another franchise/business LEGO® offering Curriculum-tailored programs for after-school projects 100 plus LEGO® proprietary, structured systems As many Revenue Producing Profit centers Providing National Advertising to enhance brand recognition

Training No Training Fees for participants, included in Franchise Fee Five (5) days of comprehensive classroom Training at B 4 K Corporate in St. Augustine, FL Exclusive use of proprietary Operations’ Manual and FMT Options for additional Training: Internal Training with support and guidance from B 4 K Training Team via teleconferences, Go. To Meeting and webinars Additional Training available at B 4 K Corporate in St. Augustine, FL 19

Special Recognition • In October 2012 USA Today, Bricks 4 Kidz was selected as one of the “ 50 Top Franchises for Minorities” • Currently, Bricks 4 Kidz is the “Fastest Growing Franchise” in the Child Services’ Industry Category • The February “Fastest Growing Franchises” Issue of 2013 Entrepreneur magazine: Bricks 4 Kidz will be ranked 29 th in the “Top Fastest Growing Franchises” feature for 2013!

Special Recognition • The March Issue of 2013 Entrepreneur magazine, which focuses on Top New Franchises, Bricks 4 Kidz will be ranked #4 in the Top New Franchises’ feature! • The April issue of 2013 Entrepreneur magazine will focus on Top Home Based Franchises and Bricks 4 Kidz will be ranked 49 th; this highly targeted niche is geared toward the important and viable home based business segment which represents half of all US businesses

Bricks 4 Kidz ® Franchise Facts • Franchise Fee - $25, 900 • Royalty Fee – 7% subject to a $1, 500 minimum every 12 weeks. No minimum for first 12 weeks after execution of franchise agreement • Marketing Fee – 2% • Multiple Units Franchise Fee - $14, 000 per additional territory (initial territory $25, 900) • Territory is comprised of a minimum of 15 elementary & 3 middle schools (may be public and/or private) and/or 50, 000 – 100, 000 population

Special Promotion Franchise Fee: $25, 900 per unit; Multiple Units #2 plus at $14, 000 each plus $8, 000 working capital (plus or minus $3, 000) for each unit. SPECIAL PROMOTION – USA ONLY – Effective June 1, 2013: • Buy one Franchise Unit and get second Unit at $10, 000 a savings of $4, 000 off the standard price of $14, 000) (First Unit at $25, 900, Second Unit at $10, 000 for total of $35, 900 • Royalty Fee – First Territory: MINIMUM ROYALTY FEE $1, 500 every 12 weeks • Royalty Fee – Second Territory: MINIMUM ROYALTY FEE is $750 for every 12 weeks • Ad Fee: Six months deferment of ad fee (to assist in start-up cash flow) Note: This represents an opportunity to double the territory size, at a cost savings of $4, 000, resulting in the potential of doubling the investor’s income stream vs. a single territory.

FUNDING PROGRAMS, IF REQUIRED • Multiple third party sources SBA Conventional Loan Self-directed 401 k, IRA, Public Employees Retirement Association (PERA) F Allows you to diversify your portfolio by taking control of the investment amount to obtain the Bricks 4 Kidz franchise F Option to keep funds in your portfolio and utilize it as collateral for now interest loan

Why Bricks 4 Kidz? • Exclusive franchisor offering LEGO® programs – NO national competition • Complete structured program unmatched in the industry; each project has: Power point presentation Lesson plans for instructors Color-coded schematic drawings for students to build projects Pre-packed Lego Project Kits for up to 80 different projects per kit Tailored to the school curriculums in each class – reinforces learning • Provides two exclusive model options: Home Base, Creativity Center (brick and mortar) • Proprietary material (power points, lesson plans, schematic graphical layouts on how to build each project and LEGO® kits) are provided for each of the 100 plus projects for the franchisees New materials are provided on an on-going basis, at no charge, via FMT • Exclusive programs available to franchisees not offered by any other provider of LEGO® services

Why Bricks 4 Kidz? (Continued) • Over 30 + different revenue profit centers for the franchisee resulting in multiple income streams to the bottom line revenue income • Quick ROI with minimal investment; high profit margins; low overhead costs • Recession resistance SUMMARY Currently there is not another LEGOS® franchise/business offering Detailed, proprietary structured programs As many Profit Centered projects to prove more revenue streams National advertising program to enhance brand recognition

Introducing A New Module

• Team building exercises through advanced robotic simulations • Experimental learning through simulations gain a far greater understanding of and appreciation for the insights and ideas by using the activity • Our half day (3 -3. 5 hour) seminars are filled interactive activities that bring team members closer together with challenges that inspire greater team productivity (and a bucket load of laughter!) • Every Bricks for Biz Event is built around activities that use advanced robotic LEGO® – and theme of building, bonding and growing together is emphasized throughout each of our events • Our trained facilitators provide all bricks and equipment for the event, and your group team members will use them as they collaborate together Most importantly, the challenges enhances simple and powerful insights that boost morale and communication skills Provides a whole new revenue market segment to the B 4 K’s Franchisee

Benefits to Targeted Markets Businesses Sport Teams Large Small Medium • Executives • Department Heads Schools (All Levels) Professional Teams • Coaches • Players Provides over 20 major team building events

In Summary. . . Why Bricks 4 Kidz?

Absolutely No Competition Most Extensive Franchise Offering of LEGO® programs Elementary , Junior and High School projects Businesses Sport Teams

For Questions, please contact: Dick Humphrey Brand Manager for Bricks 4 Kidz dhumphrey@franchisebizexperts. com 877 -941 -0002