Presented by Brie Elise Kait and Sherri Introduction

Presented by: Brie, Elise, Kait, and Sherri

Introduction on Histor • How many people are actively y participating on Instagram? Nik e • What is your favourite company Starbucks to follow on Instagram? Strategic Analysis Discussio n • What brands do you think use Instagram the most effectively?

Introducti on Histor y Nik e Starbucks Strategic Analysis Discussio n What is Instagram?

Introducti on Histor y Nik e Starbucks Strategic Analysis Discussio n History

Introducti on Histor y Nik e Starbucks Strategic Analysis Discussio n What Services are Compatible With Instagram? • The Instagram App is currently only available on i. Phone and Android

Introducti on Histor y Nik e Starbucks Strategic Analysis Discussio n #Nike – 2. 6 Million Followers • The most popular brand on Instagram

Introducti on Histor y Nik e Starbucks Strategic Analysis Discussio n #Nike – 2. 6 Million Followers

Introducti on Histor y Nik e Starbucks Strategic Analysis Discussio n @Starbucks – 1. 7 Million Followers

Introducti on Histor y Nik e Starbucks Strategic Analysis Discussio n Did You Know? There have been over 29, 000 tweets that have featured the #pumpkinspice since August 2012

Introducti Strategic Analysis on Histor • Nike = Generating Numbers y – More “firsts” Nik – Used campaign to show e importance of Nike community Starbucks – Crowd sourcing – Celebrity, Professional Pictures Strategic Analysis Discussio n

Introducti Strategic Analysis on Histor • Starbuck’s = Brand Awareness y – Idealized coffee Nik – Lifestyle e – Campaign connected directly with Starbucks customers Strategic Analysis Discussio n – Rewarded participants – Stresses the importance of daily experiences with the brand

Introducti Strategic Analysis on • Both Brands: Histor – Focus on what the community wants y – Are user orientated Nik – Capture attention and encourage people to share e – Creates traffic Starbucks – Recognize the Instagram branding Strategic Analysis Discussio n opportunity – Leverage Instagram (capture customers’ branded experiences, highlight brand advocates, co-create content with audiences, preview products, highlight a specific cause, and use video to extend the brands identity)

Introducti Discussion on Histor • What do you think that y Starbucks or Nike could do next? Nik e Starbucks Strategic Analysis Discussio n

References Gioglio, Jessica (2013). Nike Celebrates Instagram Milestones by Thanking Its Community. Retrieved from: http: //www. convinceandconvert. com/social-image-of-the-week/nike-celebrates-instagram-milestones-bythanking-its-community/ Gupta, Apu (2013). Three Ways to Use Pintrest and Instagram to Build Stronger Consumer Relationships. Retrieved from: http: //www. marketingprofs. com/articles/2013/11552/three-ways-to-use-pinterest-and-instagram-to-buildstronger-consumer-relationships#ixzz 2 h 3 PWqi. Z 8 Instagram (2013). Retrieved from: http: //instagram. com Jackson, Eric (2013). What Would Instagram Be Worth Today if it IPO’ed? Retrieved from: http: //www. forbes. com/sites/ericjackson/2013/09/30/what-would-instagram-be-worth-today-if-it-ipoed / Moth, David (2012). Nine Brands Making Great Use of Instagram, and one that Isn’t. Retrieved from: http: //econsultancy. com/ca/blog/10584 -nine-brands-making-great-use-of-instagram-and-one-that-isn- t Nike (2013). Retrieved from http: //nike. com Nike Instagram (2013). Retrieved from http: //instagram. com/nike Smith, Craig (2013). (October 2013) By the Numbers: 21 Interesting Instagram Stats. Retrieved from: http: //expandedramblings. com/index. php/important-instagram-stats / Starbucks (2013). Retrieved from http: //starbucks. ca Starbucks Canada Instagram (2013). Retrieved from: http: //instagram. com/starbuckscanada Starbucks Instagram (2013). Retrieved from: http: //instagram. com/starbucks United Way (2013). Retrieved from: http: //www. gmsenbunitedway. ca/ University of Wisconsin-Madison. Go Big Read 2013 -2014: A Tale for the Time Being (2013). Retrieved from: http: //researchguides. library. wisc. edu/taleforthetimebeinggobigread Van Mossevelde, Christopher (2013). 67% of the World’s Biggest Brands Now Use Instagram. Retrieved from: http: //universumglobal. com/2013/10/67 -of-the-worlds-biggest-brands-now-use-instagram/