Presentation template This is a template for your

Presentation template • This is a template for your presentation to physicians. • We want to support you in presenting yourself and your specialized knowledge to physicians. • The following presentation slides should give you an idea and make it easier for you to prepare yourself. • Please feel free to copy the slides, fill in with updated information, your logo etc. 23. 11. 2020 Slide 1

Hearing care or Care of your patient‘s hearing • Presentation for [Dr. X. Ray] PIP_HL_Presentation V 1. 00/2014 -03/XPl © Phonak AG / uncontrolled copy 23. 11. 2020 Slide 2

About us • Presenter’s name • Title • Hearing center name • Your professional biography • Your special achievements • Part of a group or chain 23. 11. 2020 Slide 3

Objectives for today • Review hearing and hearing loss • Describe the challenges and opportunities in treating hearing loss • Introduce [hearing center name] 23. 11. 2020 Slide 4

How we hear Reasons for hearing loss Outer ear: • Cerumen, infections, perforations Middle ear: • Infections, fluid, otosclerosis, tumors Inner ear: • Aging, noise exposure, toxic medication, injuries, tumors 23. 11. 2020 Slide 5

Hearing loss in practice Hearing loss > 40 d. B is considered disabling by the WHO (World Health Organization) 23. 11. 2020 Slide 6

Levels of sound (in d. B HL) How loud is too loud? d. B HL Rocket Launch Risk of Immediate Damage Ambulance Risk of Immediate Damage 120 Airplane/Jetplane Risk of Immediate Damage 100 Motorcycle 1 hours Alarm Clock 8 hours Home Interior No Risk Wristwatch No Risk 160 High Risk 130 80 No Risk 40 5 23. 11. 2020 Slide 7

Typical warning signs of hearing loss • Problems hearing speech in the presence of background noise • Others find the affected person speaks too loudly • Other people appear to mumble • Difficulty hearing from a distance • Family or neighbour complains that radio or TV is played too loudly • Difficulty understanding soft speech or female and children’s voices • Often having to ask people to repeat themselves • Inability to hear common sounds in the household, such as a clock, water-tap dripping, etc. 23. 11. 2020 Slide 8

Prevalence Worldwide >360 million people including 32 million children have a disabling hearing loss (>40 d. B) • This is 5% of the global population • 1 in 3 people over 65 years suffer from hearing loss In the USA • 1 in 6 baby boomers (41– 59 yrs) have hearing problems • 1 in 14 generation X-ers (29– 40) already have hearing loss • 80% of adults >60 years with hearing loss are neither diagnosed nor treated Sources: WHO: Deafness and hearing loss. Fact sheet No. 300, Updated February 2013, Kochkin, Sergei (2011) Prevalence of Hearing Loss. Better Hearing Institute. 23. 11. 2020 Slide 9

Impact of hearing loss Life factor Impact Health • • • Fatigue due to listening effort (e. g. in noisy surroundings) Frustration, depression Increased frequency of illness and hospital visits Impaired memory and ability to learn new tasks Significantly increased risk of developing dementia symptoms Diminished psychological and overall health Interpersonal • • Misunderstandings Isolation Reduced job performance and salary Impact on travel, activities with friends, events Safety • Unable to hear traffic • Unable to hear alarms 23. 11. 2020 Slide 10

Early correction of hearing loss can bring multiple benefits • Better hearing • Improved quality of life • Better general health • Enhanced social communication (job, friends, family) • Easier adaptation to hearing aids (delaying hearing aid fitting makes it more difficult for patients to adapt to hearing aids) German survey of Eurotrak 2012, Germany and Switzerland; 23. 11. 2020 Slide 11

Barriers to correcting hearing loss • After first symptoms, people usually wait 5– 7 years until they talk to a physician • 20% of people with hearing loss never talk about their issue with their physician • Only 34% of people with any degree of hearing loss end up wearing a hearing aid • Of this 34%: – 63% have severe hearing loss – 52% have moderate hearing loss – 15% have mild hearing loss 23. 11. 2020 Slide 12

Why people are reluctant of getting a HI 19. 9% 61. 3% „I would be embarrassed to wear a hearing instrument“ „Hearing instruments are too expensive“ „I don‘t think a hearing instrument helps very much. “ 11. 1% 17. 4% „I want to avoid negative reactions of other people“ n = 1207 Sources: Hear the World Study, 2011. 23. 11. 2020 Slide 13

MDs have a crucial role in encouraging patients with hearing loss MD’s recommendation multiplies the probability of getting a hearing aid by a factor of 5 Source: Kochkin S. BHI physician found to increase use of hearing healthcare. The Hearing Journal. 2004; 57(8). 23. 11. 2020 Slide 14

Positive impact of treatment „How much of a positive impact have hearing aid(s) had in these aspects of your life? “ 83. 1% General quality of life has improved since wearing a hearing device 69. 7% Relationship with partner has improved since wearing a hearing device 38. 3% 35. 5% Love life has improved since wearing a hearing device Physical health has improved since wearing a hearing device n = 915 Source: Hear the World study, 2011. 23. 11. 2020 Slide 15

Custom made in-the-ear hearing aids Mild to Moderately Severe Hearing Loss Mild to Profound Hearing Loss PIP_HL_Presentation V 1. 00/2014 -03/XPl © Phonak AG / uncontrolled copy Mild to Profound Hearing Loss 23. 11. 2020 Slide 16

Behind-the-ear hearing aids Mild to Severe Hearing Loss Mild to Profound Hearing Loss PIP_HL_Presentation V 1. 00/2014 -03/XPl © Phonak AG / uncontrolled copy Moderately Severe to Profound Hearing Loss 23. 11. 2020 Slide 17

Modern technology in hearing aids Binaural Voice. Stream Technology™ – the unique power of a four microphone network PIP_HL_Presentation V 1. 00/2014 -03/XPl © Phonak AG / uncontrolled copy 23. 11. 2020 Slide 18

Hearing aid features thanks to binaural Voice. Stream Technology™ Speech in Wind auto Stereo. Zoom • Superior speech intelligibility and • Zooms in and focuses on one voice, filtering comfort in windy listening situations other sounds, voices and noise • Automatic activation in appropriate listening situations PIP_HL_Presentation V 1. 00/2014 -03/XPl © Phonak AG / uncontrolled copy 23. 11. 2020 Slide 19

Revolutionary Lyric Invisible hassle-free worn 24/7 Worn during daily activities No handling for months-ata-time Soft seals, contour to the shape of the ear canal Exceptional sound quality due to placement deep in the ear canal No ear impression necessary PIP_HL_Presentation V 1. 00/2014 -03/XPl © Phonak AG / uncontrolled copy 23. 11. 2020 Slide 20

Introducing [hearing center name] • A-Z 23. 11. 2020 Slide 21

What we offer you and your patient For your patients with known/suspected hearing loss that cannot be corrected medically: • We listen to your patient because every hearing loss is unique • We test your patient’s hearing in a thorough manner • We explain his/her audiogram in clear layman’s terms • We recommend the optimum solution based on his/her needs and resources • We fit the hearing aid with our comprehensive experience and hi-tech equipment 23. 11. 2020 Slide 22

Why choose [name of your hearing center] as your partner? • [Examples of what you offer to the physician or in general] • [XX] years of experience • State-of-the-art technology • Qualified staff looking after the hearing health of your patients • Local provider, no big trips for your patients • Professional referral partnership – Your patients receive best possible care – Prompt follow-up of patient-history to your practice • [Any other USP that you might want to mention] 23. 11. 2020 Slide 23

Our hearing services • [Examples of services your center offers (specifically hearing issues)] [e. g. ] • Free hearing screening • Referral discount • Live in-office technology demonstration • Risk-free 30 day trial of Phonak hearing instruments • Basic audiology training for practice staff, so they can conduct an easy screening test 23. 11. 2020 Slide 24

Summary • Hearing is a complex process. • Hearing loss can have various causes: some treatable by a physician, others not. • Hearing loss is still widely underdiagnosed and untreated. • People with hearing problems suffer a multitude of problems. • The physician plays a crucial role in the patient’s motivation of seeking hearing care. • [Hearing center name] can help you and your patients to diagnose and correct hearing loss. 23. 11. 2020 Slide 25

Thank you. Contact information Phone: Email: Website: PIP_HL_Presentation V 1. 00/2014 -03/XPl © Phonak AG / uncontrolled copy 23. 11. 2020 Slide 26