Presentation Style Guidelines UBS Design Not for Public

Presentation Style Guidelines UBS Design Not for Public Use

Text UBS Headline font must never be bolded, italicized or shadowed 1 blank line at top of text box 1 st Level Paragraph 18 pt regular text line spacing: 1 line before/after paragraph: 0 pt ¨ Second Level Bullet Text 1 line before 1 st & 2 nd Level paragraphs ¨ Second Level Bullet Text — Third level Bullet 16 pt – Fourth Level Bullet – Fifth Level Bullet No extra lines before 3 rd or higher level paragraphs Text or bullets can be made bold or colored for greater emphasis Not for Public Use 1

Subtitles and Conclusions The slide subtitle can be a maximum of two lines long Slide Subtitle: 20 pt. Bold txt Color: Sky 1 blank line after slide subtitle The subtitle and conclusion can be used to introduce and sum up the information on the slide ¨ Subtitle and conclusion can be a maximum of two lines long ¨ Re-write a too-long subtitle, or change it to a bold bullet or paragraph ¨ The conclusion should not stretch further than the end of the logo on the bottom left hand side of the slide Slide Conclusion: 20 pt. Bold txt The conclusion can be maximum of two lines long, with the second line longer than the first Not for Public Use 2

Layout options—text in two columns Allow 1 blank line at start of text box Text or bullets may be laid out in two columns. ¨ Text or bullets may be laid out in two columns Certe enim plane turpis erat nimis et vae mihi erat qui habebam illum sed tamen. ¨ Quid erat delicta quis intellegit risus erat quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer. — Quid erat delicta quis intellegit risus erat quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer. Not for Public Use 3

Few bullets on a page ¨ The normal size for bullet text is 18 pt ¨ What do you do when there are only a few bullets on the page? ¨ You can take the font size up to 24 pt and space out the bullets Not for Public Use 4

Heading The default heading style is 18 pt bold text ¨ nostrum, donec requiescat in te da mihi, domine, scire ¨ et intellegere, utrum sit prius invocare te an laudare te, et scire te — prius sit an invocare te. sed quis te invocat nesciens te aliud enim pro alio potest Not for Public Use 5

Section 2 Section Divider To make this section divider slide: • New slide • Go to Slide Design in the Task Pane (on the right) • At the top of the list —”Used in this Presentation, ” find “Section Divider” (should be 1 st or 2 nd on the list — click the popup arrow to the right of it and select “Apply to Selected Slides” (Important: Do not select “Apply to All Slides” or “Apply to Master”) Not for Public Use 6

Color Palette Only colors from the color palette should be used in presentations Primary Brand Colors Secondary Colors Midnight 25, 61, 133 Sunburst 250, 161, 0 Emerald 0, 125, 53 Charcoal 100, 100 Aubergine 84, 58, 135 Rust 236, 100, 0 Ocean 0, 72, 194 Sunflower 255, 213, 57 Forest 0, 213, 129 Steel 150, 150 Grape 111, 75, 183 Tangerine 255, 127, 23 Sky 55, 131, 255 Buttercup 255, 230, 110 Leaf 132, 255, 159 Silver 190, 190 Heather 170, 153, 218 Peach 253, 169, 112 Ice 221, 242, 250 Lemon 255, 245, 173 Lime 219, 254, 188 Chrome 230, 230 Lavender 215, 205, 235 Mango 255, 220, 199 Ice w/ Sky border Lemon w/ Sunburst border Lime w/ Emerald Border Chrome w/ Steel border Lavender w/ Grape border Mango w/ Tangerine border Sky border only Sunburst border only Emerald Border only Steel border only Grape border only Tangerine border only Midnight/Sky Sunburst/ Buttercup Emerald/Leaf Charcoal/Silver Aubergine/ Heather Rust/Peach Ocean/Ice Sunflower/ Lemon Forest/Lime Steel/Chrome Grape/ Lavender Rust/Peach Black 0, 0, 0 White 255, 255 Red 255, 0, 0 Darker colors are preferred in onscreen presentations The use of red Red is not to be used as a primary marketing color in presentations and may only be used if necessary to reflect negative financial information Not for Public Use 7

Basic Charts Not for Public Use 8

Tables Equity Position Europe top 3 Asia US Market share Equity Position 10 Europe top 3 10 top 5 9 Asia top 5 9 top 10 3 US top 10 3 Not for Public Use 9

Process Chart Not for Public Use 10

Boxes—organizational chart Fruit Citrus fruits Lemons Other fruits Oranges Satsumas Bananas Pears Mandarins Not for Public Use 11

What Not to Do Headline Bold Headline Italic Headline Shadow HEADLINE UPPERCASE Headline Red UBS Headline font must never be bolded, italicized, shadowed, uppercased or used in red Never add geometric shapes to the logo background. Never use shading Never use the key symbol alone. Never combine the logo or a part of the logo with other elements, such as text No Clip Art No Word Art No 3 D charts No 3 D graphic elements Not for Public Use 12