PRESENTATION SOLUTIONS PHARMA MICROSOFT CSC CSC Overview CSC

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PRESENTATION SOLUTIONS PHARMA MICROSOFT – CSC

PRESENTATION SOLUTIONS PHARMA MICROSOFT – CSC

CSC Overview CSC is a Global Leader in IT and Business Services Global, end-to-end

CSC Overview CSC is a Global Leader in IT and Business Services Global, end-to-end capabilities in consulting, IT and business process outsourcing, and systems integration $16. 7 B in revenue Fiscal year ended march 31 th, 2009 Serving 15 industries on six continents 92, 000 employees in 92 countries Founded in 1959 CSC HAS A STRONG REPUTATION FOR PERFORMANCE, TECHNICAL DEPTH, AND CUSTOMER FOCUS OFFRE PHARMA MICROSOFT – CSC

CSC Overview Our operations span the globe 49 Countries with Permanent CSC Locations Argentina

CSC Overview Our operations span the globe 49 Countries with Permanent CSC Locations Argentina Australia Austria Barbados Belgium Bermuda Brazil British V. I. Canada Chile China Colombia Czech Republic Denmark Ecuador Finland France Germany Hong Kong India Indonesia Ireland Italy Japan Luxembourg Macau Malaysia Mexico Netherlands Antilles New Zealand Nicaragua Norway Peru Philippines Poland Portugal Republic of Korea Russia Singapore Slovakia South Africa Spain Sweden Switzerland Taiwan (ROC) Thailand United Kingdom United States 43 Countries Where CSC Serves Clients Afghanistan Bahrain Bosnia Botswana Brunei Costa Rica Croatia Cyprus Democratic Republic of Congo (DRC) Diego Garcia, UK Egypt Greece Guam, U. S. Guatemala Honduras Iceland Iraq OFFRE PHARMA MICROSOFT – CSC Israel Jamaica Jordan Kosovo Kuwait Liberia Lithuania Malta Morocco Namibia Pakistan Panama Papua New Guinea Puerto Rico Qatar Romania Saudi Arabia Sri Lanka Swaziland Trinidad Turkey Ukraine Uruguay Venezuela Vietnam Yemen

CSC Overview Healthcare & Life Sciences are one of CSC’s 6 main industry verticals,

CSC Overview Healthcare & Life Sciences are one of CSC’s 6 main industry verticals, and form an important part of our Global Revenues Public Sector $6. 7 B Financial Services $2. 8 B Manufacturing/A erospace & Defense Technology/ Consumer $2. 6 B $2. 4 B Healthcare & Life Sciences $1. 2 B Chemical, Energy & Natural Resources $1. 0 B *CSC: $16. 7 B (USD) in revenue, 12 months ended march 31 , 2009 OFFRE PHARMA MICROSOFT – CSC

CSC Healthcare & Life Sciences CSC helps Healthcare & Life Sciences businesses around the

CSC Healthcare & Life Sciences CSC helps Healthcare & Life Sciences businesses around the World realise business value by providing transformational solutions that are supported by CSC’s industry, process and technical expertise CLIENT CHALLENGES • Driving revenue in a increasingly complex environment • Business & IT performance improvement • Pricing management • Internationalisation, Merger and Acquisition • Marketing strategy and Patients intelligence • R&D productivity & Speed to Market • Providing improvements in quality and safety • Compliance with all required Standards & Regulations OFFRE PHARMA MICROSOFT – CSC HEALTHCARE & LIFE SCIENCES BUSINESS SOLUTIONS CLIENT & SECTOR KNOWLEDGE BUSINESS PROCESS EXPERTISE BUSINESS & TECHNICAL SOLUTIONS PROGRAMME & CHANGE MANAGEMENT OUR EXPERTISE • Surveys & benchmarking for Pharma & appropriate horizontals • Dedicated IP & Solutions for Pharma • Over 5 500 professionals supporting the Healthcare & Life Sciences Sector • We partner with the Market Leading Business & technology solutions providors • World sourcing & infrastructure • CSC’s Proven Catalyst Methodology for Project & Programme Management

Sales & Marketing solution Overview

Sales & Marketing solution Overview

SOLUTIONS PHARMA CSC – True. Blue – Overview True. Blue: A Solution to enhance

SOLUTIONS PHARMA CSC – True. Blue – Overview True. Blue: A Solution to enhance Sales and Marketing Effectiveness of the Pharmaceutical Industry • Analytical CRM: Datawarehouse and Business Intelligence solution • Operational CRM: The transactional CRM – Application Hosting – Health. Care Data Bases – Data Validation Services – Commercial Operation in Outsourcing – Market Research OFFRE PHARMA MICROSOFT – CSC 7

SOLUTIONS PHARMA CSC – True. Blue – The Solution 1/9 A Complete CRM Suite:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 1/9 A Complete CRM Suite: True. Blue Suite Processes and Departments coverage OFFRE PHARMA MICROSOFT – CSC 8

SOLUTIONS PHARMA CSC – True. Blue – The Solution 2/9 True. Blue Operational CRM:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 2/9 True. Blue Operational CRM: Solution Overview Adv. Targeting & Profiling KAM/Public Aff. Srategic Plan Events/Initiatives Hospital Tenders T&I Incentives OFFRE PHARMA MICROSOFT – CSC Customer Database Operational CRM Call Reporting Customer Validation Targeting Samples Mk. T Activities: • Direct Mailing • Campaigns • Call Center • Social Forum • E-learning Activity Expenses 9

SOLUTIONS PHARMA CSC – True. Blue – The Solution 3/9 True. Blue Operational CRM:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 3/9 True. Blue Operational CRM: Modules and Functionalities ETMS: Sales Force Automation - Call reporting - Daily Activity Reporting - Plan of Action - Sample Management - Expenses - Promotional Initiatives - Events - Multi. Team Information Sharing SALES - Unique Customer Database - Unique view of the calls and activity on the customer - Profiling, Segmentation and Targeting - Opportunity Management - Sales Plan Management - Territory Management Congresses Regional Commercial Plan - Congress organization : full process management - P&L and KPIs dedicated to the regional management OFFRE PHARMA MICROSOFT – CSC Key Account Management: Public Affairs MARKETING - Unique Customer Database for any kind of Influencers - History of roles of key influencers - Product list Committee - Tenders - Start Therapy - Plan of Action and call reporting - Targets, Timing, Resources - Marketing plan management - Campaign Management - Promotional Events Management - Segmentation and Marketing Mix Incentives Multi Channel - Field Force Incentive and bonus management - Call Center - Portal integration - Pharmacy - e-Business 10

SOLUTIONS PHARMA CSC – True. Blue – The Solution 4/9 True. Blue Operational CRM:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 4/9 True. Blue Operational CRM: Business Model behind the CRM Marketing KAM/Public Affairs Field Force E-mail Contact Sales Call Center Portal ETMS Strategic Plan e B. I. IMS Data ERP Scientific Documentation Call Center Finance Training Events Initiatives CUSTOMER H. R. Legal Tenders E-Learning Intranet Medical R&D OFFRE PHARMA MICROSOFT – CSC General Management E-business Territory Support 11

SOLUTIONS PHARMA CSC – True. Blue – The Solution 5/9 True. Blue Operational CRM:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 5/9 True. Blue Operational CRM: Technological Components behind the CRM Reports MS SQL Server Reporting Services Trueblue Pharma Verticalization Standard Application MS Dynamics CRM 4. 0 Data Base MS SQL Server Integration Services OFFRE PHARMA MICROSOFT – CSC 12

SOLUTIONS PHARMA CSC – True. Blue – The Solution 6/9 True. Blue Analytical CRM:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 6/9 True. Blue Analytical CRM: Solution Overview ERP Data Business Intelligence Finance Analyses Management Dashboard Analyses for Directors CRM Analytical Management Dashboard Analyses RM- AM Report & Analysis “Datawarehouse” OFFRE PHARMA MICROSOFT – CSC Analyses MKT: Territory - National Gvt Data Business Reporting: Distrib. . . Analyse FF Etms IMS –ISales Geo. Marketing Target & Incentives FF Medical Analyses IMS Data REGIONALIZATION Integrated Regional Analyses Territory Action Plan Region Data Channel An. : Internet Call center 13

SOLUTIONS PHARMA CSC – True. Blue – The Solution 7/9 True. Blue Analytical CRM:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 7/9 True. Blue Analytical CRM: Business Model behind the CRM Analysis Dash Board Reporting Other. DM Dataw. Customer Datawarehouse Unique data Integration Infrastructure Staging BU 1 BU 2 Data Base ETMS-CRM Data Base ERP Data Base IMS Data Base Customer file Call Reporting DW Accounting Gov. Data IMS Clinical Trial Data Base Medical Internet Initiatives DW Logistics Hospital Tenders Scientific Documentation Database Marketing Data Base R&D Contact Center Siebel CRM, GERS Data, Cegedim solutions, One. Key Cegedem customer database, Pharbase Cegedim customer database OFFRE PHARMA MICROSOFT – CSC 14

SOLUTIONS PHARMA CSC – True. Blue – The Solution 8/9 True. Blue Analytical CRM:

SOLUTIONS PHARMA CSC – True. Blue – The Solution 8/9 True. Blue Analytical CRM: Technological Components behind the CRM MS SQL Server Reporting Services Analysis Reports OLAP MS SQL Server Analysis Services Data Mart MS SQL Server Staging Integration OFFRE PHARMA MICROSOFT – CSC MS SQL Server Integration Services 15

SOLUTIONS PHARMA CSC – True. Blue – The Solution 9/9 True. Blue: A Comprehensive

SOLUTIONS PHARMA CSC – True. Blue – The Solution 9/9 True. Blue: A Comprehensive CRM Solution Native Integration between Operational and Analytical CRM Customer Database Operational CRM Analytical CRM Data IMS OFFRE PHARMA MICROSOFT – CSC Data ERP 16

Advantages

Advantages

SOLUTIONS PHARMA CSC – True. Blue – Advantages 1/2 True. Blue: Economical, technological and

SOLUTIONS PHARMA CSC – True. Blue – Advantages 1/2 True. Blue: Economical, technological and functional benefits Functional Benefits Technological Benefits - Flexible solution, easily adaptable for changing business model in respect of regional policies - “Pre-built” solution (reports, analysis, loaders, KPIs, etc. ) - Modular, scalable system that covers all areas and functions involved in the company commercial processes - Web Based solution developed on Microsoft Dynamics technology - System configurable to allow user parameters management - Availability of standard software up-loads to integrate most common ERP systems, IMS Data, Marketing Events Management System, etc - Integrated tool for multi-channel communication with the customers - Licensing and maintenance cost reduction (one suite with ETMS module, IMS, BI, Marketing Events Management module, etc) - Time project reduction - Drastic reduction of maintenance costs and response time (Help Desk) - Zero cost for installing and updating remote users - Time and cost reduction for user’s training (1 day) - Integrated company communication Portal OFFRE PHARMA MICROSOFT – CSC 18

SOLUTIONS PHARMA CSC – True. Blue – Advantages 2/2 True. Blue: Strong and Reliable

SOLUTIONS PHARMA CSC – True. Blue – Advantages 2/2 True. Blue: Strong and Reliable Partnerships Functional Partnership with CSC Technological Partnership with Microsoft system. Partnership integrator and with guarantee of a Worldwide agreement for Pharma (common goal of • Multinational Technological Microsoft local support for the customer developing the growth potential) Functional and Integration - • Functional and architectural analysis. Partnership with CSC activities - Comarketing - Technological infrastructure implementation - Corporate accounting - Data migration - Embedded Microsoft License in the True. Blue solution - Solution rollout - Training - Microsoft Certified solution as a warranty of quality and replicability of the solution in other countries - Evolutionary maintenance - Possibility to have Microsoft as Prime Contractor - Helpdesk, support and systems management activities in local language - Local worldwide presence (Microsoft) - Traditional licensing or Saas model - Account management in local language - Outsourcing/Saa. S solution OFFRE PHARMA MICROSOFT – CSC 19

Business Model

Business Model

SOLUTIONS PHARMA CSC – Trueblue – Business Model Partnership Business Model Item Microsoft Service

SOLUTIONS PHARMA CSC – Trueblue – Business Model Partnership Business Model Item Microsoft Service Licenses Development by CSC and Trueblue: • Visual Studio 2008 Trueblue CSC Expertise from Trueblue Delivered by CSC Server : • CRM Trueblue Suite Server : • MS CRM Dynamics 4. 0 • SQL Server 2008 • SQL Reporting, Analysis, Integration Services • Windows server 2008 Client : • Office 2007 • Windows XP Support % of each license OFFRE PHARMA MICROSOFT – CSC % of each license Third Party Maintenance 21