Presentation of ski resorts in the Sochi region

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Presentation of ski resorts in the Sochi region – a comparison of data from

Presentation of ski resorts in the Sochi region – a comparison of data from German web portals Titova, Alena Stoffl, Michael Heilbronn University of Applied Sciences © Titova, Alena Stoffl, Michael 18. 05. 2017 1

Content 1. 2. • • 3. • • 4. • • 5. 6. Introduction

Content 1. 2. • • 3. • • 4. • • 5. 6. Introduction Approach Presentation of ski resorts in Sochi Presentation of selected ski websites Comparison Determination of comparison criteria Scoring model for comparison of ski resorts Results Identification of the best presented ski resort Identification of the best web portal Conclusion List of references © Titova, Alena Stoffl, Michael 18. 05. 2017 2

Introduction Approach Comparison Results Conclusion Introduction - Aim of this research: identify the web

Introduction Approach Comparison Results Conclusion Introduction - Aim of this research: identify the web portal with the highest information content & the ski resort with the most professional illustration - Way of proceeding: 1. Description of ski resorts 2. Presentation of ski websites 3. Determination of criteria 4. Scoring model 5. Conclusion and recommendations Are there opportunities to attract more German and European customers? © Titova, Alena Stoffl, Michael 18. 05. 2017 3

Introduction Approach Comparison Results Conclusion Presentation of ski resorts in Sochi © Titova, Alena

Introduction Approach Comparison Results Conclusion Presentation of ski resorts in Sochi © Titova, Alena Stoffl, Michael 18. 05. 2017 4

Introduction Approach Comparison Results Conclusion Presentation of ski resorts in Sochi - Rosa Khutor

Introduction Approach Comparison Results Conclusion Presentation of ski resorts in Sochi - Rosa Khutor - 77 km of slopes, 23 lifts, max. height 2, 320 m - Alpika Service - 25 km of slopes, 9 lifts, max. height 2, 228 m - Gazprom Mountain Resort (Laura) - 20 km of slopes, 15 lifts, max. height 1, 800 m - Gornaya Karusel - 20 km of slopes, 11 lifts, max. height 2, 300 m © Titova, Alena Stoffl, Michael 18. 05. 2017 5

Introduction Approach Comparison Results Conclusion Presentation of selected ski websites © Titova, Alena Stoffl,

Introduction Approach Comparison Results Conclusion Presentation of selected ski websites © Titova, Alena Stoffl, Michael 18. 05. 2017 6

Introduction Approach Comparison Results Conclusion Determination of comparison criteria To evaluate the best presentation

Introduction Approach Comparison Results Conclusion Determination of comparison criteria To evaluate the best presentation of ski resort comparison criteria were: Availability on website Number of hotels Height of ski resort Weather and snow reports Length of ski course Number of ski lifts Price of ski pass Availability of live webcams Availability of user reports © Titova, Alena Stoffl, Michael 18. 05. 2017 7

Introduction Approach Comparison Results Conclusion Scoring model for comparison of ski resorts ASPECT WEIGHTING

Introduction Approach Comparison Results Conclusion Scoring model for comparison of ski resorts ASPECT WEIGHTING ASSESSMENT Availability on website 20% Yes = 1. 0 / Partly = 4. 0 / N/A = 6. 0 No. of hotels 10% ≥ 200 = 1. 0 / ≥ 150 = 2. 0 / ≥ 80 = 3. 0 / ≥ 50 = 4. 0 / ≥ 30 = 5. 0 / N/A = 6. 0 Height of ski resort 5% Yes = 1. 0 / N/A = 6. 0 Weather and snow 20% Yes = 1. 0 / N/A = 6. 0 Course [km] 20% Dedicated information = 1. 0 / General courses = 3. 0 / (blue/red/black) Ski lifts N/A = 6. 0 10% (button/chair/gondola) Dedicated information = 1. 0 / General info = 3. 0 / N/A = 6. 0 Ski pass / day 5% Yes = 1. 0 / N/A = 6. 0 Live webcams 5% Yes = 1. 0 / N/A = 6. 0 User reports 5% Yes = 1. 0 / N/A = 6. 0 © Titova, Alena Stoffl, Michael 18. 05. 2017 8

Introduction Approach Comparison Results Conclusion Identification of the best presented ski resort Ranking of

Introduction Approach Comparison Results Conclusion Identification of the best presented ski resort Ranking of ski resorts based on average results of 4 portals: © Titova, Alena Stoffl, Michael 18. 05. 2017 9

Introduction Approach Comparison Results Conclusion Identification of the best web portal Ranking of German

Introduction Approach Comparison Results Conclusion Identification of the best web portal Ranking of German ski web portals: © Titova, Alena Stoffl, Michael 18. 05. 2017 10

Introduction Approach Comparison Results Conclusion - Potential for improvement of the presentation of Russian

Introduction Approach Comparison Results Conclusion - Potential for improvement of the presentation of Russian ski resorts on German and European websites - Winner-website: www. skiresort. de - Winner ski resort: Rosa Khutor - Fierce competition: European ski resorts (Austria, Switzerland, France, …) - Complex visa application process for European tourists More marketing & promotion of Sochi as a brand in Europe might increase the number of tourists. © Titova, Alena Stoffl, Michael 18. 05. 2017 11

List of references • https: //www. outdooractive. com • https: //en. rosaski. com •

List of references • https: //www. outdooractive. com • https: //en. rosaski. com • http: //www. skiinfo. de • http: //skiings. ru • http: //www. skiresort. de • https: //www. snowplaza. de • https: //www. unipotsdam. de • https: //www. welt. de • http: //www. wirtschaftslexikon 24. com • http: //vershinatur. com/catalog/gornolyzhnye-kurorty/kurort-roza-khutor/ • http: //riderhelp. ru/riding/resort/alpika-service/tour/ • http: //career. mgimo. ru • https: //ru. wikipedia. org/wiki/Горная_карусель © Titova, Alena Stoffl, Michael 18. 05. 2017 12

Thank you for your attention! Благодарим за внимание! “Obstacles don’t have to stop you.

Thank you for your attention! Благодарим за внимание! “Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it. ” Michael Jordan © Titova, Alena Stoffl, Michael 18. 05. 2017 13