Presentation Lettering Don E Descy Minnesota State University
- Slides: 15
Presentation Lettering Don E. Descy Minnesota State University
When to Use Slides • • • Clarify a point Emphasize a point Change focus Increase retention Add variety (Enhance your image. . . )
When NOT to Use Slides Poor quality • Irrelevant • Outdated • Fill time, hide behind •
Three Basic Rules to Live (and Die) by 1. Keep it simple 2. Keep It Simple 3. KEEP IT SIMPLE!!!
(Poor) Consumer Complaints from the Better Business Bureau What do consumers complain about most? Last year, the Better Business Bureau received its greatest number of complaints (72, 000) about phone purchases. Mail orders place second at 69, 000 complaints. Next highest were home remodeling problems (47, 000) followed by auto repair problems (28, 000).
(Best) Consumer Complaints 1. Phone purchases 2. Mail orders 3. Home remodeling 4. Car repairs
Why do students attend Minnesota State University? The admissions office did a survey asking why students attend MSU. 65% said that they attend because of the excellence of its program, 23% said their parents or friends recommended it, 10% said that they wanted to live in Mankato, and the others said that they liked the Vikings.
Why Students Attend Minnesota State University 1. Excellence of program 2. Recommend 3. Likes Mankato 4. Likes the Vikings
Top Ten (+) Points • • • 1– 3 seconds per bullet (build, disclosure) Horizontal format Sans-serif font (Helvetica/Arial - Not Times) Upper- and lowercase Bold face: Bold Face
Top Ten (+) Points (2) • • • Shadow the letters Two typeface limit (2– 3 sizes) Five to six lines and words Consistent visual format Triple check spelling, grammar, etc.
Top Ten (+) Points (3) Nonprojected: 1 inch per 15 feet • Projected: 48 point: Heads 36 point: Builds • No sounds on builds •
Top Ten (+) Points (4) Numbers send a message: 1. Order of importance 2. Chronological order • Bullets are generic: • Equal importance • Don’t distract from words •
Quotations “If you use a quotation: few words, inverted pyramid, italicized, and use a serif typeface. ”
Color Sharp contrast • Light words, dark background • Simple, constant background • Dark blues, greens, reds, blacks •
Questions?
Dr. don e. descy
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