Presentation for Asia Publishers Fellowship Program Anna Dong

Presentation for Asia Publishers Fellowship Program Anna Dong Director of Foreign Rights Dep. Jieli Publishing House Mainland China

ABOUT ME • Work at Jieli since 2009. • Imported many classics and bestsellers of children’s books, such as If You Give a Mouse…Series from US, I SPY Series from US, Paddington Bear from UK, Little Mole Series from Czech, 14 Mice Series from Japan, A Cat Who Lived a Million Lives…Each series have been sold millions copies in China. • Exported more than 300 Chinese original titles to Korea, Germany, France, Turkey, Vietnam, Thailand, Malaysia, Sri Lanka, Indonesia and other countries. • Became Vice Director of Foreign Rights Dep. in 2013. • In charge of establishing Jieli Egyptian Branch in 2015. • In charge of establishing Strategic Cooperation Relationship with Usborne Publishing in 2016. • Became Director of Foreign Rights Dep. in 2018.

About JIELI Founded in 1990, Jieli, one of the stated owned professional children and adolescence publishers in China, now has preschool, middle-grade and YA editorial branches with more than 300 staffs.

Jieli annually publishes an average of 500 new titles and achieved 8. 04 million RMB in sales revenue of printed books in 2018. Headquarters of Jieli in Nanning Inside the building

More than 500 titles of our books have received the Chinese publishing governmental prize, Chinese National Book Award, Chinese Book Award and National Best Selling Book Award. Jieli Publishing House also won the Children’s and Young Adult Trade Publisher Award at London Book fair in 2016. Jieli Publishing House insists on serving readers and society with credibility and achieves good economic and social benefits. Jieli has won National Excellent Publishing House and also was entitled as Top 100 publishers in China. Moreover, Jieli won Five-One Project Awards for 8 consecutive years.

Jieli has established long-term cooperation with more than 200 publishing organizations from more than 30 countries and regions, such as Scholastic, Harper Collins, Penguin Random House, Hachette, Walker, Bonnier, Gallimard, Nathan, Kondansha, Fukuinkan, Shogakukan， Hansol, Changbi etc. Jieli officially became the exclusive partner of Usborne Publishing UK in China in December 2016. Jieli is the only publisher could use this balloon logo in Chinese market. With Usborne, Jieli has published various type of books, such as flap books, activity books, novelty books, sound books, etc. Till now, Jieli has published 23 series, 146 titles.

JIELI published 2 series which turnover of each series has passed 200 million RMB. Monster Master Series, created by Chinese author Leon Image, have been sold 20. 52 million copies since 2012. The turnover is more than 323. 7 million RMB. Mission Survival Series, written by Bear Grylls, have been sold 10. 44 million copies since 2014. The turnover is more than 255. 74 million RMB.

5 series Turnover of each series has passed 100 million RMB Inspirational books written by Liu Yong have been sold 6. 31 million copies. The turnover is 164 million RMB. Goosebumps series from Scholastic have been sold 9. 33 million copies since 2002. The turnover is 164. 39 million RMB. Twilight Series from Little Brown have been sold 4. 19 million copies. The turnover is 164. 89 million RMB. Barbapapa Series have been sold 8. 66 million copies and the turnover is 124. 2 million RMB. First Discovery Series from Gallimard France, have been sold 9. 76 million copies since 2009. The turnover is 172. 08 million RMB.

Other Bestsellers Jieli published I Spy since 2008, more than 6. 41 million copies have been sold. 3. 94 million copies of The Smurf have been sold since 2008. Must Read Series for Excellent Students has been sold 2. 97 million copies. Since 2003, 2. 96 million copies of The Mole Series have been sold in China. 5. 43 million copies of 14 Mice Series have been sold since 2010. Since 2004, 2 million copies of The Cat who lives million times have been sold in China. Spot Flip-flap Series has been sold 2. 37 million copies. And so on…… Percy Jackson Series by Rick Riordon A Short History of Nearly Everything by Bill Bryson. Wolf of Beyond Series by Katheryn Lasky

About Our Market l In 2018, 0. 247 million new titles published, 3. 1% lower than 2017, the total printed copies of new titles are 2. 52 billion copies, 10. 7% higher than 2017 l Reprinted titles are 0. 272 million, 5. 7% higher than 2017, the total printed copies of new titles and reprinted titles are 5. 77 billion copies, 7. 2% higher than 2017 l The annual printed number of 90 titles are over 1 million copies (58 titles in 2017), 48 titles are new titles in 2018 and 42 titles are reprinted titles. Data from Administration of Press and Publication’s report

The Scale of Book Publishing in 2018 Indicators Numbers Compared with 2017 New Titles 0. 2471 million -3. 14% Reprinted Titles 0. 2722 million 5. 74% Total Printed Copies 10. 009 billion 8. 28% Turnover(RMB) 93. 73 billion 6. 56% Total Profit(RMB) 14. 128 billion 2. 76% More and more publishers pay attention to publishing original books. In 2018, the annual printed number of 24 original titles (including original literature and children’s books) are over 1 million copies, 33. 3% higher than 2017. The annual printed number of 91 children’s books are over 0. 5 million copies, among them, 67 titles are original titles. Data from Administration of Press and Publication’s report

About Children’s Books’ Market Indicators Numbers Compared with 2017 New Titles 23000 Reprinted Titles 21000 9. 2% Total Printed Copies 890 million 8. 4% Printed Copies of New Titles 410 million 23. 8% Printed Copies of Reprinted Titles 480 million -2. 2% Data from Administration of Press and Publication’s report

Publication Categories of Children’s Books Categories Proportion of the Turnover Infant Books 8. 48% Learning Cards/Learning Posters 1. 03% English Learning 5. 93% Chinese Learning 2. 37% Cartoons/Mega/Picture Books 23. 88% Science Learning 17. 48% Children's Literature 29. 23% Art Books 1. 85% Activity Books 8. 01% Psychological Books 1. 74% Data from www. openbook. com. cn

How to Promote Children’s Books in Our Market Mazines & Newspapers

TV & Radios

Official Websites and Official Accounts Jieli's official Account on Weibo, known as Chinese Twitter Jieli's Official Website Jieli's official Account on Wechat

Video Promotions A primary school girl reads a Chinese edition of Out of My Mind Promotional video of Maximum Ride translated into Chinese.

Video Promotions Short Video Promotions on Tic Tok APP A famous TV host recommended our Barbapapa Series on Tic Tok APP, 5000 sets have been sold in 10 days on Tic Tok APP after her recommendation.

Live Broadcasting

Special Coverages on Online Bookstores The Smurf Theme page, with notice of reviewer lucky draw Franklin collection Theme page on dang website How do Dinosaur Theme page on dang website If You Give a Mouse a Cookie Series Theme page on dang website

Activities in Kindergartens and Schools Reading The Mole in an kindergarten in the province of Sichuan. Reading Maximum Ride at a primary school in the Jiangshu province. At Beijing Anhua Special Education School

Activities in Libraries Reading at Beijing Dongcheng District Library Reading at the China National Library, the biggest library in Asia Reading to parents at Wenzhou City Library in Zhejiang province

Activities in Bookstores

Authors come to China Barbapapa's author and his son with little fans Bear Grylls with little fans Twilight‘s author Stephenie Meyer & Chinese readers Kathryn Lasky in China 14 Mice’s author Kazuo Iwamura at signing session with his little funs.

Thank you for your listening! Looking forward to our cooperation Anna Dong Email: anna. dong 1217@foxmail. com