Presentation by Jenna Akasaki Jason Lees Genesis Leong

Presentation by: Jenna Akasaki, Jason Lees, Genesis Leong, Krista Ongman and Ryan Yamamoto

Overview • • • Strengths and Opportunities Key Values Key Gaps Key Themes Recommendations

Strengths • Strengths – Open Internal Communication – Competitive Nature – Global Affiliations

Opportunities • Opportunities for Growth – Integrate Hawaii Culture – More Office Space – Improvement in Customer Service

Key Values • Strong Work Ethic • Formality • Emphasis on Individual Achievement

Key Gaps • Face-to-face Client Interaction • Fun Work Environment • “A-typical not A Typical Company”

Key Themes • “Work Hard, Play Hard” • “No Limits Philosophy” • “Go Get ‘em Attitude”

Recommendations • Strengthening Best Practices – Accustomize them with local culture’s values, beliefs, and norms in an effort to hire and retain local employees – Train sales team Asia-specific methods to assist with dealing with foreign businesses in Asia – Separate sales team from the rest of the office

Recommendations • Improving Gaps Between Values and Behavior – Meet clients in person – Make work environment more fun • Ping-pong, game consoles, etc. (ie Google) – Make corporate culture more unique • More office flair, encourage diverse dress code, etc. …Or just leave these things out of their brochures and website

Recommendations • Cultural Training Program – Encourage CDM Media to join the Chamber of Commerce of Hawaii, AMA, and/or Ad 2 Hawaii and attend social/networking “after hours” events to familiarize itself with other local business people – Introduce CDM Media to Hawaii’s unique culture and history by attending tours at Iolani Palace & PCC – Dine-out at local restaurants such as Ryan’s, Sansei, Alan Wong’s, The Pineapple Room, and Sam Choy’s to learn local foods, language, and practice communication styles with a largely local staff

Recommendations • Cultural Training Program – Attend UH Sports events, local musical performances, “Art-After-Dark”, and “First Fridays” – Volunteer in the local community through community service projects and non-profit organizations – Host bbq’s, events, parties with intentions of inviting local business people and their families