PRESANTATION OF POWER POINT Submitted by Name Pawan

PRESANTATION OF POWER POINT Submitted by: Name --- Pawan Kumar Submitted to: Miss. Diksha Arora

INTERODUCTION AND SERVSING

INTTERODUCTION OF AIRCLL • Founded in 2000, headquartered in Mumbai, Connecturf is the parent company of India's most successful Digital Marketing Company, Mediaturf. Connecturf with its various lines of business enables marketers to exploit the vast potential of the digital medium. Through its operating units, Mediaturf—an interactive agency, Solutionturf—a digital technology solutions provider and Knowledge turf —an online research and intelligence unit, Connecturf offers 360 -degree interactive solutions and is uniquely poised to add value to every digital interaction

• Each of these companies have developed many cutting edge solutions to add accountability to the business of Internet marketing: • · Methodology to measure end-to-end ROI of campaigns • · Tools that change evaluation metrics from basic parameters to Cost Per Acquisition • · Proprietary Planning Techniques • · Robust and customizable E-CRM solutions • · Extensive research studies on state of the online media Mediaturf Worldwide was formed as a joint venture with investments from EVentures and Micro land.

• The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India, with Maxis Communications holding a majority stake of 74%. • Aircel commenced operations in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. In December 2003, it launched commercially in Chennai and quickly established itself as a market leader – a position it has held since. • Aircel began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations. During this period, the company gained a foothold in 9 circles including Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh and West Bengal.

• The Company has currently gained a momentum in the space of telecom in India post the allocation of additional spectrum by the Department of Telecom, Govt. of India for 13 new circles across India. These include Delhi (Metro), Mumbai (Metro), Andhra Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra & Goa, Rajasthan, Punjab, UP (West) and UP (East). • Aircel has won many awards and recognitions. Voice and Data gave Aircel the highest rating for overall customer satisfaction and network quality in 2006. Aircel emerged as the top mid-size utility company in Businessworld’s ‘List of Best Mid-Size Companies’ in 2007. Additionally, Tele. net recognised Aircel as the best regional operator in 2008. • With over 10 million customers in the country, Aircel, the fastest growing telecom company in India, has revved up plans to become a full-fledged national operator by 2009.

• Aircel ties up with Chennai Super Kings • Aircel is the proud Sponsor of Chennai Super Kings Team, captained by M. S. Dhoni, which is one of the most promising teams in the much talked about Indian Premier League. • This association provides a superb platform for Aircel to realize its ambition to be a national player. The Aircel logo will be present on the front and both the arms of the playing jersey of the team.

• Aircel has planned a slew of activities to ensure the association is carried across. The biggest initiative in this is the GOLDEN BAT promotion. Here, the Aircel subscribers stand to win a Golden Bat and a whole lot of other prizes on buying the new recharge voucher. • Apart from this, various initiatives like score updates, prediction contests on SMS etc. are underway for Aircel customers.

• Ariecll Do Not Disturb Registry • • • If wish to register or de-register from our Do Not Disturb Registry, then please send SMS or Call on our toll free number as per the instructions given below : By SMS: (Toll Free) To register Type: START DND Send to: 1909 To deregister Type: STOP DND Send to: 1909 By Call: (Toll Free) Subscriber may dial 1909 from his/her Aircel mobile. Please Note: All requests for Do Not Disturb will be updated with National Do Not Disturb Registry. Data Updates with National Do Not Call Registry will be done within 45 days.

Research & Tools • • • Connecturf sees the importance that online Research can make for its clients. The organization provides expertise for various marketers wanting to conduct brand specific research on the Internet. Some of the key benefits of the online medium are: · Reduces the cost of research to a fraction of the offline model · Turn around times are much faster and responses numbers are available instantly · Target specific markets for product testing · Data is captured in an organized manner in a database · Human error is completely eliminated · Questions are dynamically thrown up according to previous responses · No data entry errors · Instant analysis and customized reporting We have used the medium for clients and our internal studies and the results have been very promising. With customized analytical tools designed to provide accurate results for online surveys, we expect this to add a new dimension to our business.

Strategic Partnership • The Indian Internet market is nascent but booming. Various clients realize the power of the digital medium. However, many offline agencies are less equipped to provide specialized services on the medium. Mediaturf works closely with various agencies as the digital business specialist for their brands. We work across agencies. • Connecturf is also in a strategic alliance with Enpocket, a leading global M-CRM solutions provider. Together we aim to set alight the Indian market with state of the art Mobile Marketing solutions. • The organization works closely with the Internet & Mobile Association of India (IAMAI) to generate research and intelligence on the medium across genres. This arms clients with data on the state of their industry vertical while also updating them about the overall health of the medium.

Aircell Serving • Mediaturf offers a multitude of ad serving solutions for both advertisers and publishers alike. At Mediaturf we recognize the need for "Different Strokes for Different Folks. " Publishers are focused on inventory management solutions to leverage their content into better ad revenue. Advertisers need enhanced reporting and campaign management tools to constantly better ROI from their media campaigns. Hence we use different Ad-serving softwares to offer the best of both worlds.

• We have served over 7 billion ad impressions for various publishers. We are also the default ad-server on some of India's leading portals. • Double. Click 5. 1. 1. 7 provides state of the art ad-serving technology for Publishers. With better ad-traffic navigation and minimal delivery obstacles, DFP offers functionality that is critical to publishers. • The capability of this software together with the in-house customization around it ensures that Mediaturf provides quality inventory management to all its publishers. We have taken special efforts to simplify the reporting formats without compromising on the reporting parameters.

Aircell mobile market • Mobile population has now surpassed Internet population. There are over 80 million mobile users in India and the number continues to grow astronomically. This revolution is fast turning the mobile device into a critical marketing medium. In today's fast moving world the mobile device is the most personal device a marketer can find. However, the rules of marketing on mobile are quite different from the mass marketing models that are normally used. The mobile business is just taking off in India. Marketers need to adapt to this and have a long term strategy for the medium. Today, there are only blanket push outs of advertising with no profiling or targeting. Irrelevant communication reduces the return on marketing monies. It also leads to customer irritation which in turn has a negative impact on mobile marketing at large. Government bodies are already taking note of intrusive marketing practices. Sooner or later there will be a crackdown on invasive marketing. At Mediaturf we realize the long term potential of the medium. We bring to you end to end mobile CRM solutions that are being practiced in the most developed markets across the world.

Mobile Marketing Services deployed across Europe, the Americas, the Middle East and Asia / Australasia, for SMS, MMS, WAP, Java and Brew communications. The Engine matches consumer profiles with personalized marketing content. This is accomplished by intelligently building and assessing consumer permissions, behavior and preferences.

Awards & Recognition • We have been twice awarded with India's most prestigious advertising awards: The Abby's. Recently, we were nominated for the imedia Connection (USA) awards for the Iqara Broadband campaign. It was the only creative to be selected from the Asia Pacific Region, putting us on par with the global best practices. Some of the best brains work with Mediaturf, who have won numerous awards and recognition. In 2006 itself, Jayesh Soni, Creative Group Head, Mumbai has won three awards during his previous employment —a Silver medal each at the Ad. Fest and The Abby's and a bronze medal at the Goa. Fest organized by the AAAI. Phew!! Mediaturf works closely with the Internet and Mobile Association Of India (IAMAI) to set and enhance creative standards in the Indian Internet industry. Go right ahead and see some of our creative worksrting and analytics to create more profitable campaigns for clients

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