Preparing Guest Columns and Editorials Copyright 2014 by
Preparing Guest Columns and Editorials Copyright © 2014 by The University of Kansas
Why use guest columns & editorials? • • To bring the public over to your way of thinking. To show your side of controversial issues. To re-open public dialogue. To counter your opponents' arguments. Copyright © 2014 by The University of Kansas
When to use guest columns & editorials? Tie them to: • The start of an initiative, organization, or program. • A season. • An upcoming or current event. • An upcoming holiday. Copyright © 2014 by The University of Kansas
Whom can you target with your guest column or editorial? • • Gender makeup Average Where they live Income level Education level Knowledge or skill level Ethnic/racial background Attitude/community values Copyright © 2014 by The University of Kansas
How do you prepare guest columns & editorials? • Find out the publication's policy on guest editorials and columns • If needed, send pitch letter • Select a writer for the piece • Known public figure • Good writer • Know format requirements • Start writing • Keep main message in mind while writing • State the issue in simple terms • Use documented facts • Make sure your arguments are clear, logical, and easy to follow • If opposed, present a counter-argument • If possible, ask the reader to take some sort of action Copyright © 2014 by The University of Kansas
How do you prepare guest columns & editorials? (cont. ) • Review your work and get feedback • Check for errors • Get additional opinions • Use feedback to come up with the final version • Submit your piece for publication. • Meet all submission & format guidelines • Get it in before the deadline • Follow up with a thank-you letter Copyright © 2014 by The University of Kansas
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