Prelude Overview To HVC Sales and CSRs HVC
- Slides: 20
Prelude / Overview To: HVC Sales and CSR’s HVC labs sell a number of brands and lens styles that address the computer and mid-distance market, including the Hoyalux TACT. The primary goal is not to swap the business we have in one brand or ‘twist’ a customer buying a non-Hoya brand to TACT. Some brand switching of that will happen once the attributes of the TACT are better known. The objective is to convince accounts that are non-users or prescribers of “mid-distance lenses” of the benefits these lenses offer their patients… which, will effectively improve the entire market for this type of product and increase our opportunity to sell more of this type of lens…not simply grow TACT sales. The' Indoor’ Multifocal Lens
Eyewear, Computers and Other ‘Arms Length’ Opportunities TACT The' Indoor’ Multifocal Lens
Hoyalux Tact is a progressive, ergonomic lens that increases the wearers productivity and performance delivering the ultimate in vision and working comfort. The Hoyalux Tact ‘Indoor’ multifocal lens has many applications. TACT The' Indoor’ Multifocal Lens
75% of the Computer Users have a Computer-Related Vision Problem • Headaches • Eye Fatigue • Difficulty Focusing • Double Vision • Eye Irritation • Burning Eyes • Itching Eyes
Uncorrected Vision Problems Lead to Poor Efficiency 4% - 19% DECREASE IN VISUAL TASK PERFORMANCE* 17. 4% INCREASE IN READING PERFORMANCE* $30, 000 EARNINGS IMPROVEMENT IN EFFICIENCY $300. 00 EXAM AND GLASSES 1% * James Sheedy, O. D. , Ph. D.
TACT…Not just for Computers users! TACT The' Indoor’ Multifocal Lens
Clinicians and Opticians that concentrate on providing usage based eyewear solutions can easily recommend Hoyalux TACT to provide the appropriate tailor-made results to meet a variety of patient visual demands. TACT The' Indoor’ Multifocal Lens
DISTANCE The Hoyalux Tact ‘Indoor’ multifocal lens has many applications. Hoyalux TACT’s enhanced indoor focus range features exceptionally wide intermediate and near zones and, since TACT is a true progressive design, there is a position where the distance Rx is present as well. Distance Rx INTERMEDIATE 10 mm 13. 5 mm NEAR Near Rx As illustrated on the layout guide, the distance and near zones of the TACT lens are separated by 23. 5 mm.
Standard Viewing (EP 40) EP 40 Features • Limited (Clear) distance • Wide comfortable intermediate • Wide (Clear) near
Standard (EP 40) This is the most common. Fitting the lenses with Eyepoint 40 (EP 40) at the patients pupil will provide the wearer with a balanced intermediate and near viewing zone and some distance view area. The effective power at EP 40 is 40% of the total addition power. EP 40
Emphasis On Near Viewing (EP 60) EP 60 Features • Restricted (Blurred) distance power • Widest intermediate • Widest near
Emphasis on near and intermediate. Fitting the lenses with Eyepoint 60 (EP 60) at the patients pupil will provide the wearer with more concentrated near viewing and a substantial intermediate zone. For EP 60 the effective power at the fitting point is 60% of the add power. EP 60
Extended Viewing (Indoor) Features • Functional (Clear) distance • Wide intermediate • Limited (Blurred) near EF
Extended Focus Fitting the lens at the (EF points) will provided comfortable viewing for patients that require a larger distance viewing area, a substantial intermediate and a limited near zone. EF
Fitting Reference Points Standard (EP 40) Limited (Clear) distance, Wide intermediate, Wide (Clear) near Near (EP 60) Restricted (Blurred) distance, Widest intermediate, Widest near Extended (EF) Functional (Clear) distance, Wide intermediate, Limited (Blurred) near
Simple to Prescribe – Simple to Order Prescribe the TACT as a normal progressive lens within the range of -8. 00 to +6. 00, add powers +1. 00 to +3. 00 (+0. 25 steps).
TACT Select the frame to be used for the TACT lenses, position and adjust the frame. Observe the correct inclination (pantoscopic) angle of the frame. Normally, this should be between 7 -12 degrees in relation to the vertical position of the frame. Note the vertex distance of approximately 10 to 12 mm (usual measuring distance between the back surface of the lens and the front of the cornea). Note the curvature of the frame. The ideal situation is a face form as shown in the pictures. The' Indoor’ Multifocal Lens
TACT Taking Measurements Measure the pupil distance for distance separately for the left and right eye (monocular PD). Measure the height of the fitting cross for far vision in relation to the centre of the pupil when looking in the horizontal direction. This should be done separately for the right and left eye. The' Indoor’ Multifocal Lens
What is TACT and why do I need to know about it? Who is TACT for? Why would I want to use TACT vs. other brands or options? What are the products features and the wearers benefits of TACT? How do I prescribe TACT? How do I dispense TACT? How do I order TACT from the lab? How do I verify TACT lens power and positioning?
Eyewear, Computers and Other ‘Arms Length’ Opportunities TACT The' Indoor’ Multifocal Lens
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