Predictably Irrational The Hidden Forces That Shape Our

Predictably Irrational The Hidden Forces That Shape Our Decisions Presented by : Bob Brown Heidi Wright Tammi Thompson

Introduction What happened? happened Source: http: //www. predictablyirrational. com/? page_id=113 1 Observation 2 Altered thinking Texas A&M University - Commerce

Introduction Source: http: //www. predictablyirrational. com/? page_id=113 “What are these deeply held beliefs that people have that are actually wrong? ” wrong Texas A&M University - Commerce

The Truth about Relativity Texas A&M University - Commerce

The Truth about Relativity Texas A&M University - Commerce

The Cost of Zero Cost What is it about zero cost that is so irresistible? Texas A&M University - Commerce

The Problem of Procrastination and Self-Control For Tomorrow PROCRASTINATION CRAS Texas A&M University - Commerce

The Power of Price How does suggestion influence us? Is a 50 cent aspirin more effective than a 1 cent aspirin? Texas A&M University - Commerce

The Context of Our Character Why are we dishonest? dishonest Texas A&M University - Commerce

Context of our Character Is a little cheating okay? Texas A&M University - Commerce

The High Price of Ownership BUYER SELLER Texas A&M University - Commerce Why do we overvalue what we have?

Beer & Free Lunches What is Behavioral Economics and where are the free lunches? Texas A&M University - Commerce