PRAGMATISM IN PROCESSING THE LANGUAGE FOR SPECIFIC PURPOSES

PRAGMATISM IN PROCESSING THE LANGUAGE FOR SPECIFIC PURPOSES (LSP) Approaching Interferences Mr Leontina Kerničan Faculty of Pharmacy University Belgrade Serbia

Approaching LSP • • Initiation Critical Pragmatic Approach Elucidation Contextualization

MULTIPLICITY IN CONTEXT • Bulk, bulk manufacturing (an intermediate • • • product that will be processed into a final product) Therapeutic sales (a product ready for the pharmaceutical market) Well-established drug (a drug previously authorized for marketing) Grandfathered product (a product that has been granted marketing authorization because it was already being marketed at the time the marketing authorization was established)

CONTEXTUALIZATION INTEGRATED CONTEXT • Verbalisation Elucidation Sociological aspect Linguistic aspect Scientific aspect Critical pragmatism in view of Initiation Denotation Figure 1. Critical pragmatism in building terminological collocations

Critical Pragmatism and Contextualizing Law and ethics Social and administrative pharmacy Dispensing Pharmacoeconomy Clinical pharmacy PHAR MACE UTICA L CARE Responding to symptoms Health promotion and disease prevention Pharmacoepidemiology Figure 2 – Structural approach in critical pragmatism[1]

Pharmaceutical Interdisciplinary Approach in Monitoring Professional Outcomes • pharmaceutical terminology directly counterparts industry which gradually develops with both new terminology and new industrial concepts

VERBALISATION • a substage which binds a cognitive model with all its connectives leading to an integral verbal composition

VERBALISATION IN STRUCTURING CONTEXT • Depending on the collocates’ structure • • various directions of verbalisation may occur Accordingly, the term will be attaiched the core idiomatic idea as an idiosyncretic element of linguistic or sociological aspect It will finally create a specific phycolingvistic determination encompassing all phrase aspects

LIMITED “BROAD” INTERPRETATION • Narrow “professional” interpretation will be always interpreted narrowly resulting an assuming of limited “broad” interpretation • FDA (Food and Drug Administration) and WHO (World Health Organisation) must pay attention on the implications of possible narrow interpretation and define it in a glossary document

Language is so contextual that even the most carefully written text may be subjected to interpretation