Practicing Development Communication UNIT IV PPT 1 Paper

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Practicing Development Communication UNIT IV (PPT 1) Paper: Development Communication Course: BJMC Semester: II

Practicing Development Communication UNIT IV (PPT 1) Paper: Development Communication Course: BJMC Semester: II Dr. Shyama Prasad Mukherjee University, Ranchi Teacher’s Name: Sumedha Chaudhury

Introduction: One of the key challenges of development communicators, in particular when faced with

Introduction: One of the key challenges of development communicators, in particular when faced with doubtful audiences, is how to demonstrate results. Though this sometimes leads donors to simplify their messages and focus on the output of their activities, it is much more important to show the impact of the work done. With an international development agenda that is growing in complexity (the Millennium Development Goals being one example) and an audience that is more aware of the world than ever before, simple messages are unlikely to be enough. Though there is no easy recommendation as to how donors can deal with this issue, it is clear that partnerships will be essential to the solution

Communication is central to accountability and with many actors (donors, partner governments, NGOs, private

Communication is central to accountability and with many actors (donors, partner governments, NGOs, private sector) all playing a part in the development effort it is difficult to imagine telling a complete story without partnerships. Two central pillars of successful communication on development co-operation are the use of new communications tools and global education.

The new communication tools are essential in reaching younger audiences, as most ministries and

The new communication tools are essential in reaching younger audiences, as most ministries and development agencies now understand. Moreover, for development communications it offers unique opportunities to link an audience to activities and people far away. Global education in many ways provides the underpinnings that are needed to understand the positioning of development co-operation in the world. Furthermore, with messages on development co-operation becoming increasingly complex it will only become more important that audiences have a better grasp of the issues.