Practicing Development Communication PPT 9 Unit 4 Paper

Practicing Development Communication PPT 9, Unit 4 Paper: Development Communication Course: BJMC Semester: II Dr. Shyama Prasad Mukherjee University, Ranchi Teacher’s Name: Sumedha Chaudhury

5) Demonstrating Results Faced with growing pressure to demonstrate greater value for money, and at a time of fundamental shifts in geopolitics and international economics, the development community is grappling with the challenge of demonstrating and communicating development results.

Demonstrating Results cover the following: • Spell out why results communication is more prominent than ever and explain what is driving this rapid evolution • Explore the concepts and dimensions underpinning results communication, as well as practical implications for rolling out a conceptual framework • Examine how donors organise their results frameworks in communicating evidence to various audiences • Reflect on the state of communicating the results of evaluations done on development projects • Identify challenges and propose ways that evaluation results can be better communicated and how southern actors and perspectives can be better integrated into this.

When we speak on evolving the result agenda, it is to be noted that the factor is driven by a number of factors. The prominence and complexity of results communication are stronger than ever. Not least is the fact that development is now widely understood not only as a series of discrete activities or projects, but rather as a large, complex enterprise involving donors, partner countries and other shareholders. Addressing this means changing the way in which development results are conceived and communicated. It implies telling a compelling story about how aid – as one of a number of inputs – can make a significant contribution to wider development efforts.