PRACTICING DEVELOPMENT COMMUNICATION PPT 11 UNIT 4 Paper

PRACTICING DEVELOPMENT COMMUNICATION PPT 11, UNIT 4 Paper: Development Communication Course: BJMC Semester: II Dr. Shyama Prasad Mukherjee University, Ranchi Teacher’s Name: Sumedha Chaudhury

6. Partnerships Development Communication members have acknowledged the importance of partnerships in the successful implementation of their strategies. They are linking up with actors such as other ministries, multilateral institutions, non-governmental development organisations, partner countries, media, foundations and the private sector. Partners may offer learning from local communities, provide access to specific knowledge or enable them to embrace their specific communications skills. Partnerships may also allow members to gain privileged access to certain audiences either in a practical sense (i. e. providing access to a specific event) or by providing credibility (e. g. through technical expertise).

Dialogue between all types of development stakeholders is taking place in the continuing debate around new sustainable development goals beyond 2015. Government, civil society organizations (CSOs) and the private sector are involved in this process of unprecedented inclusiveness. As an inclusive partnership for development, it makes a tangible contribution to the realization of the Millennium Development Goals (MDGs) by providing a new political platform for bringing the ‘what to achieve’ closer to the ‘how to achieve it’.

Forging alliances with partners in awareness-raising is considered a key factor in success for effective communication. With fewer funds for communications, agencies have to be strategic with resources and seek partners to obtain synergies and create a multiplier effect.