PR strategies for Darius I Gunel Alizade Ismailov
- Slides: 8
PR strategies for Darius I Gunel Alizade Ismailov
Darius the Great (540 -486 BCE) • Ruled Persian Empire at Its peak • Divided the Empire into provinces • New uniform monetary system • Made Aramaic the official language of the Empire
PR dates back thousands of years!!! • Use of violent displays • Archeologists have found ancient bulletins and brochures • Communicating through storytelling • Targeting a specific audience
Never gets old: “The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. ” Edward Bernays
Goal: make Aramaic the official language of Persian Empire • Create monuments and scriptures in Aramaic throughout the Empire • Native speakers settle in greater numbers • All written sources should be in Aramaic
Resources • http: //www. heritageinstitute. com/zoroastrian ism/languages/aramaic. htm • http: //www. britannica. com/biography/Darius. I • Barbara Diggs-Brown (May 15, 2011). Strategic Public Relations: Audience Focused Practice, 1 st ed. : An Audience-focused Approach. Cengage Learning. ISBN 978 -0 -534 -63706 -4.
• The Policy of Darius and Xerxes Towards Thrace and Macedonia. (2015, May). Proto. View. Retrieved from http: //remote. baruch. cuny. edu/login? url=http: //g o. galegroup. com. remote. baruch. cuny. edu/ps/i. do? id=GALE%7 CA 412485330&v=2. 1&u=cuny_baruch& it=r&p=AONE&sw=w&asid=d 95 e 6 f 366 abfdb 90 bf 37 f 64 e 19161379 • Goodspeed, G. (1899). The Persian Empire from Darius to Artaxerxes. The Biblical World, 14(4), 251257. Retrieved from http: //www. jstor. org. remote. baruch. cuny. edu/sta ble/3137146
