PR Social Media Events Workshop Workshop Programme Workshops

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PR, Social Media & Events Workshop

PR, Social Media & Events Workshop

Workshop Programme Workshops Proposed Date Introduction workshop / The Food & Drink Sector PR,

Workshop Programme Workshops Proposed Date Introduction workshop / The Food & Drink Sector PR, Social Media & Events 31 st October Pricing & Profitability 9 th January Best Practice Visit 21 st January Product Evaluation / Product & Market Testing Managing a small business – HR & people management Approaching your customer 20 th February Packaging & Labelling 24 th April Investment, Grants, Funding & Business Growth Creating Development Plans 15 th May 14 th November 6 th March 27 th March 5 th June

Workshop Outline Attending events The event calendar Events – Benefits and Barriers Lesson Learned

Workshop Outline Attending events The event calendar Events – Benefits and Barriers Lesson Learned Planning for success Social Media PR

Types of event – Where do you start? • Business to Business: Generic, Market

Types of event – Where do you start? • Business to Business: Generic, Market Focussed, Product Focussed • Business to Consumer: eg Farmers’ Markets, Food Festivals • Others?

Choosing the right event Which events do you attend? n What are the benefits

Choosing the right event Which events do you attend? n What are the benefits of attending events? n. What are the barriers to attending events? n

Choosing the right event n What should you consider when choosing the right event

Choosing the right event n What should you consider when choosing the right event for your business?

Getting the message right! © Stephen Whitelaw 2010

Getting the message right! © Stephen Whitelaw 2010

Your brand is important

Your brand is important

Event Planning n What are the objectives? n Who should lead? n What does

Event Planning n What are the objectives? n Who should lead? n What does the event lead need / require?

Planning your stand n What is required when planning an effective stand? Have you

Planning your stand n What is required when planning an effective stand? Have you considered your staff!!!!

After the event n How can you measure success?

After the event n How can you measure success?

Planning for Success Project objectives n Selecting the right event n Event planning n

Planning for Success Project objectives n Selecting the right event n Event planning n Activity on site n Follow up activities n Measuring success n

Public Relations Public relations is the marketing communications function which carries out programmes designed

Public Relations Public relations is the marketing communications function which carries out programmes designed to earn public understanding and acceptance - it is an integral part of the export marketing effort. n Carefully planned campaign to receive favourable editorial mention - cheaper than using advertisements. n

Public Relations n Material often prepared on n n n new products new plants

Public Relations n Material often prepared on n n n new products new plants Accomplishments personnel in the local market role of company as local employer contribution company makes to local/national economy

Public Relations n Can be highly effective as a promotional tool: n n Focus

Public Relations n Can be highly effective as a promotional tool: n n Focus has to be on the story Journalists often keen on pre-prepared pieces n Save our dram

Thank you See you on the 9 th January

Thank you See you on the 9 th January

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