PPTs for teaching learning for course BUSINESS RESEARCH

PPTs for teaching & learning for course BUSINESS RESEARCH METHODS MBA Sem I Savitribai Phule Pune University, Pune, India. By Prof. Swapnil Undale & Dr. Padmavati Undale This work is licensed under the Creative Commons Attribution-Share. Alike 4. 0 International License. You are free to use, distribute and modify it, including for commercial purposes, provided you acknowledge the source and share-alike. To view a copy of this license, visit http: //creativecommons. org/licenses/by-sa/4. 0/.

TYPES OF RESEARCH DESIGN Types of research design- 1. Exploratory research 1. Descriptive research 2. Experimental research

Exploratory Research Design Types of research design- 1. Exploratory research designØ Ø Ø Ø Also called as formulative studies Formulate a problem for more precise studies Develop the hypothesis Develop the ides and insights Know the important variable Get direction formal study/research Develop research design

Types of research design- 1. Exploratory research design. Methods- 1. Survey of concerning literature/Literature review (secondary data) 2. Experience survey/ Expert survey 3. The analysis of ‘insight stimulating examples’ or Case studies

Exploratory research design- Methods- 1. Survey of concerning literature/ Literature review (secondary data) Ø Simple method to formulate research problem/hypothesis Ø Review the work already done by others Ø Review available material ü ü ü Books, Periodicals Magazines Published documents Company reports etc

Exploratory research design- Methods- 2. Experience survey or Expert surveyØ Ø Ø Survey of experienced person Obtain better insight Understand relationship between variables Get new ideas Depth interview

Exploratory research design- Methods- 3. Analysis of ‘insight stimulating examples’ or case studiesØ Intensive study of selected instances of the phenomena Ø Existing records examined Ø Unstructured interviews

Descriptive Research Design Types of research design- 2. Descriptive research design. Description of present picture of a phenomena Describes associated variables e. g. exit poles, census etc

Types of research design. Types of Descriptive research design- a. b. c. d. e. One cell design Two cell design Multi cell design Panel design Matched stage design

Types of research design. Types of Descriptive research design- a. One cell design S 1 & T 1 (single situation , single time period) e. g. Capacity utilization (S 1) study of Sugar Industry in Maharashtra during 2010(T 1) T 1 S 1

Types of research design. Types of Descriptive research design- b. Two cell design S 1, T 1 & T 2 (single situation , Two time period) T 1, S 1 & S 2 (Two situations , One time period) e. g. Capacity utilization (S 1) study of Sugar Industry in Maharashtra during 2009(T 1) & 2010(T 2) T 1 S 1 T 2

Types of research design. Types of Descriptive research design- c. Multi cell design S 1, T 1 & T 2 (single situation , More than Two time period) T 1, S 1 & S 2 (More than Two situations , One time period) e. g. Capacity utilization (S 1) study of Sugar Industry in Maharashtra during 2005 to 2010 T 1 S 1 T 2 T 3 T 4 T 5 T 6

Types of research design. Types of Descriptive research design- d. Panel design S 1, S 2 & T 1, T 2 e. g. Capacity utilization (S 1) study of Sugar Industry in Maharashtra & UP during 2005 & 2010 T 1 S 2 T 2

Types of research design. Types of Descriptive research design- e. Matched stage design S 1, T 1 & S 2, T 2 e. g. Capacity utilization (S 1) study of Sugar Industry in Maharashtra in 2005 & Capacity utilization (S 2) study of Sugar Industry in UP 2010 T 1 S 1 T 2 S 2

THANK YOU