PPT Module 13 EMail Messages and Web Writing
PPT Module 13 E-Mail Messages and Web Writing Mc. Graw-Hill/Irwin © 2007, The Mc. Graw-Hill Companies, All Rights Reserved.
13 -1 E-Mail Messages and Web Writing ¨To learn how to § Format e-mail messages. § Use e-mail effectively. § Write effective subject lines for e-mail messages. § Manage time. § Write for the Web.
13 -2 E-Mail Messages and Web Writing Start by answering these questions: § How should I set up e-mail messages? § What kinds of subject lines should I use for e-mail messages? § Should I write e-mail messages the same way I write paper messages?
13 -3 E-Mail Messages and Web Writing Start by answering these questions: § What e-mail “netiquette” rules should I follow? § How and when should I send attachments? § What style should I use when writing for the Web?
13 -4 E-Mail Messages and Web Writing Start by answering these questions: § Can I use blogging on the job? § What other technologies use the Internet?
13 -5 E-Mail Messages and Web Writing Start by answering these questions: § What e-mail “netiquette” rules should I follow? § Should I worry about viruses?
13 -6 When Writing E-Mail, Remember ¨All principles of good business writing still apply with e-mail. ¨While e-mail feels like talking, pay attention to spelling and grammar. ¨You should proofread messages. ¨E-mail should interest the readers in the subject line and first paragraph.
13 -7 E-Mail Subject Lines ¨ Are specific, concise, and catchy. ¨ Give good news in positive messages. ¨ Give negative news when it’s serious, the reader needs the information to act, or you report your own errors. ¨ Make the request clear in persuasive messages.
13 -8 For Proper “Netiquette, ” Never ¨“Flame” your audience. ¨Send unnecessary emails. ¨Compose e-mail messages when you’re angry or upset.
13 -9 Web Writing ¨ Business writing basics apply. § Be clear, concise, and complete. § In general, keep the style simple and conversational. ¨ Readers skim. § Use short sentences and paragraphs. § Use titles, headings and bulleted lists.
13 -10 Web Writing ¨ Work with designers on format. § If links seem too many, they probably are. § Test your design with potential users. § Images should support text. · Avoid complex introductions that slow loading a page. · Tell a story with titles and captions.
13 -11 Scannable Text ¨ According to John Morkes and Jakob Nielsen § Highlight key words. § Use meaningful subheadings. § Include bulleted lists. § Use one idea per paragraph. § Use “inverted pyramid” organization. § Use half the word count of a printed page. § Avoid “marketese. ”
13 -12 Blogging ¨ Blogs can be used for business. ¨ Company may own the space. § Stay professional. § Avoid deeply personal information or unflattering opinions about the company or its employees. ¨ Popular blog sites are blogger. com and businessblogconsulting. com.
13 -13 To Create a Blog for Business ¨ Jeff Wurio suggests § Identify your audience. § Decide where your blog should live. § Start talking. § “Blog roll, ” or link to other sites and blogs. § Emphasize words. § Keep it fresh. § Watch traffic closely.
13 -14 Technology ¨Web-based technology § PDAs. § Cell phones. § Videoconferencing. ¨Technology changes— be flexible—but choose useful technology.
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