PPT Module 1 Business Communication Management and Success

PPT Module 1 Business Communication, Management, and Success Mc. Graw-Hill/Irwin © 2007, The Mc. Graw-Hill Companies, All Rights Reserved.

1 -1 Business Communication, Management, and Success ¨To learn how to § Begin to develop effective messages. § Think creatively.

1 -2 Business Communication, Management, and Success Start by answering these questions: § Will I really have to write? § Don’t I know enough about communication? § What do I need to know about my audience(s)?

1 -3 Business Communication, Management, and Success Start by answering these questions: § Now that I have my analysis, what do I do with it? § What if my audiences have different needs? § How do I reach my audience(s)?

1 -4 Workplace Communication Challenges ¨ 40 million people in the U. S. alone have limited literacy skills, including some college graduates. ¨ States spend more than $220 million annually on remedial writing programs for employees. ¨ Corporations may spend $3. 1 billion annually to fix problems from writing deficiencies. ¨ The cost is $22. 13 per page for a typical letter.

1 -5 Verbal and Nonverbal Communication ¨ Verbal Communication § Face-to-Face/Phone Conversations/Meetings § E-mail/Voice-Mail Messages § Letters, Memos, and Reports ¨ Nonverbal Communication § Pictures/Company Logos § Gestures/Body Language § Who Sits Where/How Long a Visitor is Kept Waiting

1 -6 Myths About Workplace Writing ¨Secretaries will do all my writing. ¨I’ll use form letters or templates when I need to write. ¨I’m being hired as an accountant, not a writer. ¨I’ll just pick up the phone.

1 -7 Business and School Writing Differ based on § Purpose. § Audience. § Information. § Organization. § Style. § Document design. § Visuals.

1 -8 Internal and External Audiences ¨Internal § Subordinates § Supervisors § Peers ¨External § Customers/Stockholders § Unions/Government Agencies § Press/General Public

1 -9 Basic Purposes ¨Workplace writing can have one or more of these basic purposes: § To inform. § To request or to persuade. § To build goodwill.

1 -10 Good Business Writing ¨Is clear. ¨Is complete. ¨Is correct. ¨Builds goodwill. ¨Saves the reader’s time.

1 -11 PAIBOC P What are your purposes in writing? A Who is (are) your audiences? I What information must your message include?

1 -12 PAIBOC B What reasons or reader benefits can you use to support your position? O What objections can you expect your reader(s) to have? C How will the context affect reader response?