Power Up Reinventing Your Professional Identity Kim Riley

Power Up: Reinventing Your Professional Identity Kim Riley President, Hylant Cleveland Twitter: @kimrileyspeaks Linked. In: Kimberly Riley

Presented to You by Our TMA 2020 Northern Ohio Chapter Sponsors 2

Platinum Silver 3

Inspire • Positive Perspective • Empower • Support Each Other

My Journey • Insurance 35+ Years • Born in Ohio – 20 years in Nashville • Relocated to Cleveland 4 years ago • Reengineer and grow a company • Build the Brand of Hylant

40 Minutes • How can you Empower yourself and others? • How to build your voice? • Mentoring & Giving Back

The Connections of Kim

POWER UP • Project Confidence Authentically • Own Your career • Widen Your Network • Elevate Your Communication • Realize Your Purpose EY Power Up - Taking your success to the next level

Fundamental Building Blocks • Build a Strong Network of Sponsors • Take Risks Early and often • Communicate your value

Widen Your Network

Why Networking is Important Mountain of Research! • • More business opportunities Broader and deeper knowledge Improved capacity to innovate Faster advancement Greater status and authority Improves quality of work Increases job satisfaction

Starting Line 99% of people do not approach networking – WHY? ? ? • People lack patience • They truly do not want to get to know you • They only want to pitch their business Business Insider, April 2019

Networking 1. 0 • Attending Events • 30 Second Elevator Speech – Personal and Business • Working the Room Techniques • Business Card Strategy

Networking 2. 0 • Entering the room – Your most important moment • Signature Statement – Standout! • Know the audience • Networking Goal Setting

Networking 3. 0 • Attendee list is a must! • Research each Attendee prior to event. • Link with every attendee. • Send information prior to event.

Networking – Invest in Yourself • Never Eat Alone – Keith Ferrazzi • HBR The relationship you need to get right – Sylvia Ann Hewlett, Melinda Marshall and Laura Sherbin • Give and Take – Adam Grant

Networking – How to adjust during a crisis • Virtual Networking • Be personal – Phone Calls • Attend virtual events • Goal Setting • Care!

Building Your Personal Voice

Building Your Voice • Look up • Look down • Look all around • Hold yourself accountable

Branding is a Leadership Requirement “Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others. ” Glen Llopis, Forbes 4. 8. 13 21

Building your Individual Plan You

Making Relationships Sticky • What can I do for you? ? ? • Invite them to attend an event with you • Send anniversary, birthday, promotion congrats • Make friends not just connections

Personal Brand = Voice “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and/or by being associated with your work and the industry you serve. ” 24

Giving Back - Mentoring • Find your passion • Be a Champion for Someone • Assist in helping them achieve their goals • It is rewarding!

Giving Back • How can you assist others trying to find their voice? • Build A Plan • Take Action 26

Building Your Voice – Invest in Yourself • Brag!: The Art of Tooting Your Own Horn without Blowing it – Peggy Klaus • HBR You Don’t Need One Leadership Voice – You Need Many • Forbes Rising Out of Hard Times: 15 Steps You Can Take to Keep You and Your Business Afloat During COVID - 19

Rising Out of Hard Times 1. Face Tough Truths • What Clients are not likely to renew their contracts? • How much cash are you burning? 2. Do Better, Not More • Is there anything we should Start? • What should we stop? – Products/Services • What should we continue: High Leverage Projects

Closing Points • Practice makes perfect • Set yourself apart • Have fun on the Journey • Write your story • Not a 30 day process – It takes time and dedication

Thank You! 30