Power Prism Strategies for Advocacy for Your Coalitions

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Power Prism® Strategies for Advocacy for Your Coalitions and for Engaging Youth Lori Fresina

Power Prism® Strategies for Advocacy for Your Coalitions and for Engaging Youth Lori Fresina and Diane Pickles, M+R Strategic Services Laurie Jo Wallace and Brittany Chen, Health Resources in Action June 12, 2013

Diane Pickles Vice President at M+R Strategic Services Lori Fresina Senior Vice President and

Diane Pickles Vice President at M+R Strategic Services Lori Fresina Senior Vice President and New England Office Director at M+R Strategic Services

Health Resources in Action Presenters Laurie Jo Wallace, Director Training and Capacity Building Health

Health Resources in Action Presenters Laurie Jo Wallace, Director Training and Capacity Building Health Resources in Action ljwallace@hria. org November 28, 2020 Brittany Chen, Senior Program Manager Training and Capacity Building Health Resources in Action bchen@hria. org Engaging Youth in Advocacy Health Resources in Action

A tool for advocacy planning, execution and evaluation

A tool for advocacy planning, execution and evaluation

M+R youth development clients

M+R youth development clients

The Power Prism® • An approach to advocacy that focuses on building power by

The Power Prism® • An approach to advocacy that focuses on building power by – Integrating strategies; and – Leveraging and creating campaign events as power -building opportunities • A framework for campaign planning, execution, refinement, and evaluation • Built on 6 “power tools” • Visit www. powerprism. org for more details

What is ADVOCACY? Advocacy is the application of pressure and influence on the people

What is ADVOCACY? Advocacy is the application of pressure and influence on the people and institutions that have the power to give you what you want.

First things first… 1. What do you want? 2. Why do you want it?

First things first… 1. What do you want? 2. Why do you want it? 3. Who (specifically) has the power to give it to you? . . . then the fun begins!

How will you influence your targets? • What are the most persuasive messages for

How will you influence your targets? • What are the most persuasive messages for your target? • Who are the most persuasive messengers for your target? • What are the most effective means for reaching your target?

What is a prism? A prism is a transparent item, traditionally made of glass,

What is a prism? A prism is a transparent item, traditionally made of glass, with polished flat surfaces that relies on refraction to break light into the colors of the spectrum, or a rainbow. The typical shape of a prism is a triangle and the common use of the word "prism" usually refers to this type. The shape and material of a prism can vary, however, depending on its intended use.

Power Prism® - Not to be reproduced without permission of Lori Fresina lfresina@mrss. com

Power Prism® - Not to be reproduced without permission of Lori Fresina lfresina@mrss. com

Doing the research – Direct Hard data, science, evidence-based practices, objective facts, polling, and

Doing the research – Direct Hard data, science, evidence-based practices, objective facts, polling, and personal impact stories • What data explains the need for the “change” you are you trying to promote? • What is the formal process and timeline for making such a change? • What data (scientific and anecdotal)explains its potential impact and ROI?

Doing the research - Nuanced • Who are your key decision-makers? • What makes

Doing the research - Nuanced • Who are your key decision-makers? • What makes each of them tick? • Who – among your allies – has a relationship with those key decision-makers? • What do you know about your opposition? • What is your opposition’s influence on key decision-makers?

Persuading decision-makers Three cornerstones of successful persuasion: Logic – What a listener thinks: Science

Persuading decision-makers Three cornerstones of successful persuasion: Logic – What a listener thinks: Science and facts Emotion – What a listener feels: Real people and real lives Character – The listener’s perspectives, personality, and experiences: Why he/she might care)

Levels of coalition membership INNER CIRCLE INVESTED FRIENDS SELF INTERESTED ALLIES OPPORTUNISTIC RECRUITS

Levels of coalition membership INNER CIRCLE INVESTED FRIENDS SELF INTERESTED ALLIES OPPORTUNISTIC RECRUITS

Types of public interest coalitions

Types of public interest coalitions

Grassroots to grasstops continuum Personally knows decision-maker Active voting constituent and donor Active voting

Grassroots to grasstops continuum Personally knows decision-maker Active voting constituent and donor Active voting constituent Voting constituent Constituent

A three-sided coin 1. Realistically, what will it cost to run this campaign? 2.

A three-sided coin 1. Realistically, what will it cost to run this campaign? 2. Can you engage your financial supporters in advocacy focused relationship building for this campaign? 3. Can you leverage this advocacy campaign to raise money for your organization?

Media advocacy • Audience – Who are you trying to influence through the media?

Media advocacy • Audience – Who are you trying to influence through the media? • Message • Messengers • Means

What media matters to your decision-makers?

What media matters to your decision-makers?

What is a decision-maker? A decision-maker is simply someone who has the power to

What is a decision-maker? A decision-maker is simply someone who has the power to give you what you want, such as: • • Parent Employer School superintendent Elected official Regulator Mayor Funder Health department

Do they have a personal connection to your issue? What are their pet issues?

Do they have a personal connection to your issue? What are their pet issues? What are their favorite sources of news and info? What is their current position and future ambition? Decision. Maker Who are their financial supporters? How have they talked about/voted on your issue? What motivates their colleagues? What do their constituents care about?

Pathways of influence “If you would persuade, you must appeal to interest rather than

Pathways of influence “If you would persuade, you must appeal to interest rather than intellect. ” Benjamin Franklin

Ways to use the Power Prism® Planning Structure • Big-picture comprehensive campaign planning •

Ways to use the Power Prism® Planning Structure • Big-picture comprehensive campaign planning • Framework for describing funding needs/intent for campaigns • Rapid-response and event campaign planning • Training for staff and volunteers to make sure all have common definitions and understanding f all moving parts of campaign • Coalition subcommittees and meeting agendas formed around each ‘power tool’ • Volunteer job descriptions – Leverages opportunities – squeezes the juice – Builds power – Tackles sticky problems and gets you ‘unstuck’ • Benchmarking and evaluation

Focus Our number-one job is to make it EASY for decision-makers to give us

Focus Our number-one job is to make it EASY for decision-makers to give us what we want! (And hard for them to ignore us!)

Power Prism® - Not to be reproduced without permission of Lori Fresina lfresina@mrss. com

Power Prism® - Not to be reproduced without permission of Lori Fresina lfresina@mrss. com

Engaging Youth in Advocacy Health Resources in Action: Laurie Jo Wallace Brittany Chen June

Engaging Youth in Advocacy Health Resources in Action: Laurie Jo Wallace Brittany Chen June 12, 2013

Prevention Strategies Targeting Individuals Strategies Targeting The Shared Environment Socialize, Instruct, Guide, Counsel Family

Prevention Strategies Targeting Individuals Strategies Targeting The Shared Environment Socialize, Instruct, Guide, Counsel Family Support, Change School Norms INDIVIDUAL YOUTH Faith Community ALL YOUTH Health Care Providers Regulations Access Adapted from Environmental Prevention Strategies: Putting theory into Practice, CSAP, 1999. November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Advocacy and the Youth Development Approach Youth Development and Engaging Youth in Advocacy November

Advocacy and the Youth Development Approach Youth Development and Engaging Youth in Advocacy November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Youth Development What is Youth Development? u Youth as resources not recipients u The

Youth Development What is Youth Development? u Youth as resources not recipients u The goal is not to fix youth but to develop them u Preventing problems does not by itself promote development u Youth are at the table November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Youth Development Practical Definition A process by which young people develop positive developmental outcomes

Youth Development Practical Definition A process by which young people develop positive developmental outcomes necessary for adolescence and adult life based on their capacities, strengths and formative needs November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Youth Developmental Outcomes u Aspects of Identity – – – u Aspects of Ability

Youth Developmental Outcomes u Aspects of Identity – – – u Aspects of Ability Safety and Structure Self-Worth Mastery and Future Belonging and Membership Responsibility and Autonomy Self-awareness and Spirituality November 28, 2020 Engaging Youth in Advocacy – – – Physical Health Mental Health Intellectual Ability Employability Civic and Social Ability Cultural Ability Health Resources in Action

Can Advocacy coexist with Youth Development? A T U L O S B Y

Can Advocacy coexist with Youth Development? A T U L O S B Y L E Fostering the strengths and capacities and meeting the needs of youth to address tobacco prevention!

Advocacy Training for Youth Sample Training Topics: u Advocacy: What Is It? u Media

Advocacy Training for Youth Sample Training Topics: u Advocacy: What Is It? u Media Literacy & Target Marketing u Using the Media to Advocate for Change u What is Advocacy u How Policies Are Passed u Mock Public Hearing u Community Resource Mapping u Photovoice and Videovoice u Allies and Opponents u Action Planning November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Power Prism and Engaging Youth its, k aud l a w s, rvey voice

Power Prism and Engaging Youth its, k aud l a w s, rvey voice u s . o e. g Phot e. g. pub meetin lic o gs w f ith f i c stak i eho als and lder s o the t s r e t t iting le k/ e. g. wr sing Faceboo u editor, tter, etc. Twi November 28, 2020 e. g. training for youth in advocacy, youthadult partnerships e. g. eng aging fundrais youth in ing, g concept ualizatio rant n & writ ing, etc. er e p to n, r o e. pe lizati , etc . e. g obi ent m itm ru Power Prism® - Not to be reproduced without permission of Lori Fresina lfresina@mrss. com rec Engaging Youth in Advocacy Health Resources in Action

Chelsea REACH: Safety and The Built Environment • Research Collection and Data – Conducted

Chelsea REACH: Safety and The Built Environment • Research Collection and Data – Conducted "walk audit" of the neighborhood surrounding the school to identify factors that contribute to and take away from student's safety and sense of safety. • Coalition Building – Training the youth group • Decision Maker Advocacy – Meeting with the Director of Chelsea's Dept. of Public Works November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

The H. O. P. E. Coalition in Worcester • Research Collection and Data November

The H. O. P. E. Coalition in Worcester • Research Collection and Data November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

The H. O. P. E. Coalition in Worcester- 2 • Coalition Building – Team

The H. O. P. E. Coalition in Worcester- 2 • Coalition Building – Team of youth who led the effort were trained and supported • Grassroots & Key Contacts – Youth met with and collected letters of support from a diverse range of organizations and community leader • Media Advocacy – Youth led actions or events (such as “die-ins” in front of pharmacies) to attract press attention. They reached out to press through press releases, invitations to events, hearings and meetings November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

The H. O. P. E. Coalition in Worcester-3 • Decision Maker Advocacy – Met

The H. O. P. E. Coalition in Worcester-3 • Decision Maker Advocacy – Met numerous times with and secured support from the Mayor – Met numerous time with key City Councilors – Spoke at City Council hearings and meetings where city ordinances were voted on November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

BUSTING THE BARRIERS TO Engaging Youth in Advocacy November 28, 2020 Engaging Youth in

BUSTING THE BARRIERS TO Engaging Youth in Advocacy November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Barriers to Engaging Youth • Recruiting youth • Time/ competing priorities – Requires time

Barriers to Engaging Youth • Recruiting youth • Time/ competing priorities – Requires time – Timing of youth schedules • • Dedicated staff to support youth Adult-focused agencies, coalitions, programs Adults valuing the contributions of young people Building relationships with diverse young people November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Engage Youth in Meaningful Ways • Youth-led projects • Authentic connection to issues •

Engage Youth in Meaningful Ways • Youth-led projects • Authentic connection to issues • Tap into youth’s insider knowledge • Decision-making November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Practical Strategies • • Youth and Adult co-facilitate Youth-only time on the agenda Adult-youth

Practical Strategies • • Youth and Adult co-facilitate Youth-only time on the agenda Adult-youth ratio is adequate for equal voice Schedule time when youth can attend Have youth-adult “buddies” Have food! Have fun!

Build Relationships • • Listen to young people Stop yourself from taking over Respect

Build Relationships • • Listen to young people Stop yourself from taking over Respect each person Hold high expectations Never lie to youth Be patient Enjoy your relationship November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

Resources • www. youthworkcentral. org • www. the 84. org • CDC Best Practices

Resources • www. youthworkcentral. org • www. the 84. org • CDC Best Practices User Guide: Youth Engagement— State and Community Interventions • www. tobaccofreekids. org • www. studentstakingcharge. org • www. mrss. com • www. labs. mrss. com November 28, 2020 Engaging Youth in Advocacy Health Resources in Action

THANK YOU! Questions? M+R Strategic Service Health Resources in Action Lori Fresina lfresina@mrss. com

THANK YOU! Questions? M+R Strategic Service Health Resources in Action Lori Fresina lfresina@mrss. com Diane Pickles dpickles@mrss. com Laurie Jo Wallace ljwallace@hria. org Brittany Chen bchen@hria. org www. powerprism. org www. hria. org November 28, 2020 Engaging Youth in Advocacy Health Resources in Action