Power Point second session To start with everyone

Power. Point second session • To start with, everyone prepares a 3 to 5 slide presentation • Choose a subject • Make sure there is a main message… (it is going to be your presentation title) • Organize your thoughts, and make leading statements punchy AC 2002 1

Choose a subject 1. 2. 3. 4. Start with a theme you like : • • « fashionable travels in Europe » « the french club soccer teams » Transform it into facts you want to present : • • « the french soccer teams do terribly in the european championship » « the fall is traditionally a strike period in France » A more interesting topic is « Why ? » such and such a fact holds : • « why are the french club soccer teams doing worse and worse » , A yet more interesting one is your recommandation : • • « what should be done about it ? » that is what actions you recommend. AC 2002 2

Preparing a travel brochure. . . • It is a good exercise in using Power. Point • yet five years from now, in front of your boss (suppose you’ll be working in a tour-operator company) you’ll need to do more than just present a travel brochure • you’ll need to explain why you want a budget to set up a new travel destination in your tour-operator firm, and be convincing. AC 2002 3

Making a presentation It is deceptively simple and yet it is surprisingly difficult. AC 2002 4

Making a presentation is deceptively simple : • We’ve spent 15 years in school learning the 3 r’s : – reading – writing – arithmetic • « We should know how to express an idea. » AC 2002 5

Making a presentation is deceptively simple, yet. . . • We haven’t spent much time thinking about – – – How to communicate ? To whom we want to talk ? Why we want to talk to them ? Why they want to listen to me ? Who am I to talk to this audience ? What is my objective ? • And finally, how to be effective ? AC 2002 6

Managing our image (1) : • When communicating we have to manage our image • We also have to manage all the non-verbal communication between us and the audience • In particular : the emotions • Communicating to an audience involves quite a bit of emotions in the speaker and in the audience • Know them. Use them : • • • Light jokes Tense parts Tension relief Deep messages Etc. AC 2002 7

Managing our image (2) : • The anecdote of the Tibetan monk in the TGV • Looked like the Dalaï-Lama • « L’habit ne fait pas le moine. » • « Est-ce que le moine nécessite l’habit ? » • Roland Barthes : « La tête de l’Abbé Pierre. » AC 2002 8

Most schooling systems stress passive activities and do not encourage positive self-assertive behaviors : • In most cultures the schooling systems used to stress learning by rote • Accumulative knowledge • It does not stress the « understanding » process • It does not stress the « communicating » process • Kodachrome AC 2002 9

Examples of activity and self-development oriented schooling systems : • Maria Montessori • Célestin Freinet • Alexander Neill • Beacon Hill (Russell) • All modern Business schools AC 2002 10

Titles and messages : • A title is not a message • It is a « framework » ; it just says « here is what we shall talk about » • What does « about » mean ? • A message is more communication-effective AC 2002 11

To talk about something is not the same as to communicate a message : Titles : Messages : The city of Cairo is fascinating Its interesting City of the deads Two third of Cairo is made of the City of the deads The inhabitated City A substantial part of Cairo population lives in there AC 2002 12

Egyptian civilisation : one among three civilisations • There is a large band (larger than the Fertile Crescent) that goes from the Nile to the Indus that carry at least three ways to answer the question of existence : – In Egypt civilisation searched for the answer to the problem of existence into the « life of the deads » (the pyramids) – In the Middle-East civilisation searched for the answer to the problem of existence into a « monotheistic god » (the Bible) – In the Indus valley civilisation searched for the answer to the problem of existence into the « no-god boudhist self development » (the boudhist doctrine) AC 2002 13

In all situations there is a positive side to take advantage of : • • Your hotel room is not sound proof ? At one o’clock in the morning you can watch TV with your neighbor sound ? Carry out a field sociological study. Profile your neigbor ! We leave foot-prints all over the net TIAS will do this profiling. Will it make Darpa too powerful ? Google is already too powerful : five or six fellows control half of the world information distribution (this already lead to a recent suit, which Google lost, to reintegrate a page ranking) LVMH is sueing Morgan Stanley for the same kind of abuse Read the business newspaper (at least one article chosen at random) with a curious mind every day Another example : a hotel neighbor has hour-long phone conversations with very little blanks -> Carry out a field communication study. AC 2002 14