POWER MAPPING How to Win Friends and Influence

POWER MAPPING How to Win Friends and Influence People

What is a Power Map? What Change Do We Want? Who has the Resources to Create that Change? What do they Want? What do we have that they Want?

Understanding What Motivates People

Rage Against the Machine

Goals and Strategy Developed by the Campaign Department often in consultation with the Organizing Department Defines what we need to accomplish and how to achieve it Powermapping helps influence strategy and visa versa

Who Can Give You What You Want? q Decision-Maker with a Name q Be Specific-A Target is Not an Agency One who ultimately makes the Decision

Who is the Primary Target? Bellingham Mayor, Kelli Linville Department of Ecology President Barak Obama Army Corps, Colonel Bruce A Estok Department of Interior, Sally Jewel Chinese Government

Colonel Bruce A Estok

Jay Inslee

Best Practices Facebook/Twitter Ask the Staff Voting Record Donor Lists News Articles Other Projects Google Search with Key Words

Create a List of Influencers q Friends Family Teachers Students People directly affected Labor unions Religious leaders Political parties Donors Political leaders Community organizations Business people Media outlets Celebrities Safety officials Work colleagues etc….

The Power Map

Map the Influencers Place your target decision-maker at the top of the map Then use post-it notes to place other individual and organization on the map Use location WITHIN boxes to map relative influence and support or opposition

JAY INSLEE

Influencers Become Secondary Targets

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