POVs and Experience Prototypes HEALTH Studio Team 3

POVs and Experience Prototypes HEALTH Studio Team 3

The Team Studio Theme: Health Problem Domain: Sophia B. Niall S. Diet & Nutrition Travel Food industry Health industry Trisha S. Cortlandt B-R.

Preliminary POV We met health-conscious older women. We were amazed to realize that they seek authoritative information about health from several sources, but simultaneously doubt the validity of this information. It would be game-changing to help people discern what - if anything - from these sources can apply to their own lives , and to mitigate any discrepancies between sources and personal intuitions and experiences.

Additional Needfinding Ramarea Tumisang Sue Kayton Marisa Gong Anissha Lauren Agnes Roey -distrusts docs & food industries -packs before travel -reluctantly ate fried food in D. R. -vegan -’convegan’ nurse -prefers ayurvedic/homeopathic medicine -sucker for marketing and Oprah’s new line of ‘healthy shit’ -’mindful eating’ -pro-self-diagnosis -If you ’respect the law or sausages, don’t ever watch either being made. ’ -trusts nutritionists, not food industry

Additional Needfinding Ben Richman Kelly Schulz Rena Cuffy Jennifer Waldrop -focuses on cost -no harsh rules -phases of vegan/vegetarian -Vaden nutritionist -trusts food packages, but thinks food industry is evil & conspiracy -food industry classes and watches documentaries -compromise while travelling, but open to new foods -academic research separate from industry! -distrusts food labels

Three Revised POVs

POV 1 We met health-conscious travellers. We were surprised they pack snacks in advance, although all were willing to compromise their usual dietary routines based on food availability and cleanliness. It would be game-changing to allay their concerns regarding the food available at destinations.

POV 2 We met people of all ages who strongly distrusted the food industry. We were surprised that despite a suspicion of products and information disseminated by the food industry, they still consumed both. It would be game-changing if we could lessen their mistrust by helping consumers feel more honestly informed and able to reject products & information if they want.

POV 3 We met people who experienced medical systems in numerous countries. We were surprised that many didn’t trust traditional doctors and the medications they prescribed - especially in the US. It would be game-changing if patients trusted the motivations of, and information coming from, doctors.

Top Three HMWs

HMW 1 (POV 1) How might we provide travellers with more information on how to prevent & cope with food-related illnesses?

HMW 2 (POV 1) How might we make it easier for people to locate sanitary food & food that meets their dietary restrictions and preferences?

HMW 3 (POV 2) How might we boost the confidence of consumers when purchasing food & help them to avoid having to purchase goods they are mistrusting of?

Experience Prototypes

Experience Prototype 1 Solution idea: Map displaying dietary restrictioncompatible restaurants Online ‘scavenger hunt’: ● Assigned city and dietary restriction ● Given 3 minutes to find locations Assumptions: ● People have & want to keep dietary restrictions ● Difficult to find compatible places ● Existing means don’t suffice

Results ● Some returned plethora of results, others found very few ● Didn’t think it was hard → Less of a need than we thought!

Experience Prototype 2 Solution idea: Connect travellers & locals. Locals inform curious travellers, and/or accompany them to places they suggest. ‘Role playing’: ● Traveller & Local ● Comfortable eating together? Assumptions: ● ● Locals are willing to help & are knowledgeable Locals have a way to connect with travellers Travellers are comfortable meeting locals No language barrier

Results ● Range of comfort levels regarding meeting strangers ● All enthusiastic about input (although maybe not meeting) ● Conditions: ○ Given info (bio or picture) ○ Input on age/gender

Experience Prototype 3 Solution idea: Scan foods to see how nutritional composition complies with dietary restrictions & personalized goals. Created paper user interface depicting account creation Testees filed in fields and voiced opinions during & after. Assumptions: ● Care about true contents of foods ● Willing to input personal information & goals ● Willing to take time & endure social stigma ● Existing capabilities exist, like scanning foods without nutrition labels

Results ● All thought it was quick & easy ○ Proved our assumption wrong! ● But… raised a new assumption ○ Data security & privacy!

& Our Most Successful Prototype was. . .

Prototype 2 (!) Connecting travellers & locals based on: Food Preferences & Restrictions

Questions?