Postmodernism Metacommunication Metacommunication Communicating about communication Metacommunication Communicating
Postmodernism
Metacommunication
Metacommunication • Communicating about communication.
Metacommunication • Communicating about communication. • Leveraging the receiver’s body of knowledge to build up more complex communication.
Metacommunication
Metacommunication
Gregory Bateson’s Theory of Metacommunication • When dogs nip at each other one of them can easily mistake the nip for the bite that it denotes and start fighting.
Gregory Bateson’s Theory of Metacommunication • When dogs nip at each other one of them can easily mistake the nip for the bite that it denotes and start fighting. • It mistakes the label for what it labels.
Gregory Bateson’s Theory of Metacommunication • “The playful nip denotes the bite,
Gregory Bateson’s Theory of Metacommunication • “The playful nip denotes the bite, but it does not denote what would be denoted by the bite. ”
Gregory Bateson’s Theory of Metacommunication
Gregory Bateson’s Theory of Metacommunication
Trolling
Woman Kills Virtual Husband
Pastiche • Reflexive imitation of a previous style in media. • Metacommunication (you are aware it is an imitation of another source) • Not usually critical • Transcodes form rather than content – But unlike usual transcoding it doesn’t attempt to erase or replace the original
Pastiche
Parody
4 chan. org
Postmodernism Essay
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory.
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas.
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas. • Original Theory – Baudrillard is the model
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas. • Original Theory – Baudrillard is the model • Advance a new systematic way of looking at either all new media, or a subset of new media.
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas. • Original Theory – Baudrillard is the model • Advance a new systematic way of looking at either all new media, or a subset of new media. • You can frame your research by past theory – For example, citing that Baudrillard’s simulacra model is an adequate foundation, but needs major modification
Your Primary Objective: is not to prove your understanding of postmodern theory.
Your Primary Objective: is to propose a new contemporary theory.
What is a Theory? • A theory is a logically self-consistent framework for describing the behavior of a related set of social (or natural) phenomena. • It originates from or is supported by rigorous observations or by experimental evidence.
coin cool new Terms • • • ‘Technoculture’ ‘Cognitive Surplus’ ‘Cyberdrama’ ‘Flash Mob’ ‘Griefing’ ‘Frames’ – ‘Gestell’ (Heidegger) – ‘Frame Analysis’ (Goffman)
pastiche cool Old Terms • ‘Frottage’ • ‘Impressionism’ – What could ‘digital impressionism’ mean? • ‘Avant-garde’ • ‘Cut-up method’ • ‘Military-Industrial Complex’ – Military-Entertainment Complex – Military-Corporate Complex
Use Emblems for Analysis Frederic Jameson in Postmodernism: Or the Cultural Logic of Late Capitalism
use new Emblems
use new Emblems
use OLD Emblems Claes Oldenburg (1960 s work)
construct cool new Frameworks • ‘Remediation’, ‘Permanent Crisis of Aura’
construct cool new Frameworks • • ‘Remediation’, ‘Permanent Crisis of Aura’ ‘Post-Postmodernism’ ‘Post-Reality’ ‘Participatory Simulacra’ ‘Meta-Aura’ ‘Meta-Art’ ‘Meta-Simulation’ ‘Simulation-Propaganda Model’
refer to Art
What is ‘Art’? • • Media that stirs emotions? Non-linguistic communication? A political tool? Nothing – Art can’t exist because it can’t differentiate itself. • Everything – Whatever anyone says ‘art’ is. • Socially determined – ‘Art’, like all words/ideas are defined by groups
What is ‘Art’? • • Media that stirs emotions? (Romantic, Classic) Non-linguistic communication? (Modern) A political tool? (Modern/Avant-garde) Nothing (Modern/Postmodern) – Art can’t exist because it can’t differentiate itself. • Everything (Modern/Postmodern) – Whatever anyone says ‘art’ is. • Socially determined (Postmodern) – ‘Art’, like all words/ideas are defined by groups
- Slides: 40