POST SHOW REPORT Southern Womens Show September 20
POST SHOW REPORT Southern Women’s Show September 20 – 23, 2012 Charlotte, NC
THOUSANDS ATTENDED The 30 th annual Southern Women’s Show attracted thousands of women throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.
SCENES FROM THE SHOW
SPECIAL GUESTS Celebrity appearances attracted media attention and guests! From national celebrities, top chefs and celebrity crafters to the busy career mom of The Balancing Act, a superior line-up of special guests inspired and entertained. Teresa Giudice, The Real Housewives of New Jersey Orchid Paulmeier, The Next Food Network Star Season 7 Kristy Villa, The Balancing Act on Lifetime TV Kathy Cano-Murillo, Celebrity Crafter Margot Potter, Celebrity Crafter
POWERFUL PARTNERSHIPS Thank you to our sponsors! The Southern Women’s Show partnered with leading media outlets and outstanding sponsors to extend exposure and generate maximum engagement. In addition, partners and sponsors created fun and interactive features within the show!
MEDIA EXPOSURE The Southern Women’s Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage and television, radio, newspaper and magazine exposure throughout the region. Impressions Television Advertising 1, 337, 410 Radio Advertising 2, 216, 705 Newspaper Advertising 3, 600, 000 Official Show Program 200, 000 Specialty Publications 157, 000 Public Relations 2, 057, 766 Official Show Website 101, 658 E-Newsletters 27, 000 Total Impressions 9, 697, 539
TELEVISION ADVERTISING The following television partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 1, 337, 410 impressions! 7 Spots 53, 952 Impressions 40 Spots 993, 000 Impressions 90 Spots 120, 220 Impressions 155 Spots 170, 238 Impressions
RADIO ADVERTISING The following radio partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 2, 216, 705 impressions! 50 Spots 197, 685 Impressions 30 Spots 226, 300 Impressions 105 Spots 279, 000 Impressions 54 Spots 206, 700 Impressions 24 Spots 191, 700 Impressions 58 Spots 342, 000 Impressions 80 Spots 773, 320 Impressions
NATIONAL TV EXPOSURE The Balancing Act is a popular morning TV show about women, for women, and trusted by women. The program came to life at this year’s show with a large “show within the show” pavilion. The Balancing Act provided the following added exposure: v v Promotion of the show in 50, 000 Balance Your Life Magazine Guides Email to 50, 000 VIP club members Production of a 60 -minute program with show footage and interviews, scheduled to air a minimum of two times to a potential audience reach of 96 million households! Promotion on www. thebalancingact. com See the Southern Women’s Show episode on October 30 th and November 6 th!
PRINT ADVERTISING 18 advertisements in The Charlotte Observer promoted the show throughout a three week campaign, generating over 3, 600, 000 impressions. The paper also produced and distributed the Official Show Program to their full circulation of 200, 000 subscribers. An additional 5, 000 copies were overprinted for distribution at the show. The show was also advertised in Charlotte Magazine, Society Magazine, South. Park Magazine and Today’s Charlotte Woman to a potential reach of 157, 000 readers.
PUBLIC RELATIONS Press releases, media alerts and personal outreach by our Public Relations firm resulted in numerous articles about the show that highlighted show sponsors, exhibitors, celebrity guests and special features. In total, press clippings and articles generated 2, 057, 766 impressions. La Noticia The Charlotte Observer Courier-Tribune Herald Weekly Star The Charlotte Observer
WEB, FACEBOOK, E-NEWS The show connected with thousands of fans through website, Facebook and E-Newsletter campaigns! v 101, 658 web impressions v Weekly status updates to over 2, 700 Facebook fans v Six E-Newsletters to over 4, 500 subscribers
COUPONS, TICKETS, SIGNAGE Money saving coupon and ticket offers drove attendance! Special coupon and ticket offers available through the show website, multiple Harris Teeter and Chevrolet locations helped to spread the word and stimulate show traffic. In addition, hundreds of posters, table tents and register cards decorated the city. Signage was displayed at Belk, Dillard’s, Concord Mills Mall, Northlake Mall and South. Park Mall to promote the show and attract show guests.
EXHIBITORS A very special THANK YOU to our outstanding exhibitors! 360 Max Fitness LLC 5 Hour Energy ASG Security About Time Aerosoles Alexander’s-Tervis Tumblers All Natural Dips Altrient American Kidney Fund (Southeast Region) Alaska Land & Cruise Adventures Ameriprise Financial Amy Lynne's Anna. Bella's Closet Arbonne International Arthur Murray Dance Studio Asian Sun Tea Assett Supplements Aunt Bunny's Gourmet Wine Jelly Axcessorize B. E. Organizers BJ's Wholesale Ballantyne Chiropractic Wellness, PLLC Bath Fitter Beaches of Fort Myers & Sanibel Bearabows. Beau Ties Beauti. Control Beautiful Image Anti Aging Beautiful Nails Beijo Bags Belk Benefit Bertie County Peanuts Better In Colour Better Life Lymphatic Therapy Big Fish Games Bev Shots Bijou Basin Ranch Billy Graham Library Biltmore Inspirations - Be Inspired with Lisa Blake Riley & Co. Blessed Lotus Bling and More Eye Kandy Blingy Boutique Blue Ridge & Great Smoky Mountains Brain Balance of Charlotte & Cornelius CPI Security Systems Cabot Creamery Cooperative Cap. Tel NC Caption. Call Cardraising, Inc. Carolina Family Chiropractic Carolina Health & Wellness Centers Carolina Home Remodeling Carolina Renaissance Festival Cellular Sales Champion Window & Patio Rooms Charlotte Fire Department Charlotte Zoological Society Chatti Patti Chevrolet Children International Chiropractic Fitness Christian Tours Chun. Ha International Clever Container Clinique Cloister Honey Connie's Eye Cookies by Design Costco Coty Prestige Creative Accents FL Crystal Springs Cutco Cutlery Damsel in Defense David & Lord Daytona Beach Area CVB Dennis Vineyards Winery Dentek Department of Veteran Affairs Dillard's South. Park Dimples & Pigtails Derma. Sleeves Dip 'N Good Dips dba The DIPlomats Direct Buy Diva Daisies, LLC Dixie Home. Crafters Dove Chocolate Discoveries Dub. Li EZ Jumper Easy Elegance Easy Living Products - Go! Sticky Easy Living Products - Power Steam Pro Eclectic Closet Electronic Boutique Elegant Accents, Inc. Elite Cosmetics Elizabeth Arden Fragrance Elle VJ Boutique
EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Emila Jewelry En Masse Marketing Corporation Endless Summer Energy. Px Envirosax e. Sale. Rugs. com Essential Bodywear Essencia Ettamarie's Etch’N Sketch Eucerin Fabulous Mc. Grady & Friends Foundation Famous Cinnamon Roasted Nut Company Filigree Jewelry & Scarves by Nataliya First To Market-Gripstic Five Star Quality Care Florence Crittenton Services Food Notations Forever Beautiful - Premier Products Front Porch Ice-cream From Scratch GLC Select, Inc. GNC Gaffney Premium Outlets Gianni's Fine Foods Gold Canyon Grace Adele Grace Beauty Gro-Nails Naturally H & A Cultured Diamonds, Inc d. b. a. Fiora Hair Solutions Happy Feet Haute Exclusive Hawaiian Moon Healthy Home Market Helmut’s Strudel Hey Sugar Shop House-Autry Mills How Cute I Rest My Case, Inc. Pillowcase Designs I Rhino IDOLIZE Brows & Beauty Infinity Belt Innovationx Insphere Insurance Solutions Ilovetocreate. Com Isagenix International Isle of Candles It Works! Global It's A-Peeling! JAM Sales - Bravage JAM Sales - Stove Top Grill Jenni K. Jewelry Juice Plus Justin Bieber Fragrance Katy Perry Fragrance Killingsworth Environmental Lawn Care Kitchen Craft L’Oreal Fragrance Lanart. net Leaf. Filter North of North Carolina, Inc. Lebo's Lemon - Aid Les Femmes Inc. Lia Sophia Jewelry Lip. Sense by Sene. Gence & Finders Key. Purse Lisa Shively Kitchen Helpers Little Luxuries of Virgina, LLC Little River Vineyard and Winery Lowcountry Tourism Lumen's Collection Madcap Logic LLC Mainstream Boutique Mann Travels & Cruises Margaret Taylor, Ltd. Margaret's Jewelry Galore and More Martial Arts Training Institute Mary Jean's China Mary Kay Cosmetics Massanutten Maximized Living Medi-Massagers Miche Mi. Toe Mix It Up Mrs. Rogers White Chocolate Popcorn NC Dept. of State Treasurer National PTA Naturally Yours New Dawn New Wave Fragrance No Limits Wellness Club Nonni's Foods LLC North Carolina Falun Dafa Association o. Ma: Passport for Purpose OMNITRITION Oakdale Greenhouses, LLC Off Leash Dog Training Origami Owl
EXHIBITORS A very special THANK YOU to our outstanding exhibitors! P&G Fragrance PMD Personal Microderm Pain-Less Therapeutic Solutions Parlux Fragrance Perfect Accents Perfect Fit Toe Rings Perfectly Posh Phoenix Trading Psychic Center Pink Zebra Home Plexus Slim All Natural Health and Weigh Loss Pockos, T/A Shabby Chic Polkadot Gift Shop Pony-O 335 Posh Boudoir Premier Designs Jewelry Pretty in Pink Foundation Pretty Face Primo Water Profashion Inc. Sassy But Classy Glitz Strivectin Qiagen Rainbow Home Cleaning Systems Real Pearls for Less Redneck Chef's Renu Derma Rodan & Fields Dermatologists Rose Fashion Accessories, Inc. Royal Bliss Linens SAS Shoemakers Sage Jewelry Arts Salena's Accessory Showcase Savy Shelle Boutique Scentsy Santa's Little Spy Sears Home Services Silpada Designs Jewelry SINE QUA South. Park Mall Slawsa, The Gourmet Topping Slumber Parties Sole-magic Southern Foods at Home Springfield Armory Stella & Dot Stitchin' Post Gifts Steve’s Cool Stuff Stony Mountain Vineyards Straight For You Sugar Mountain Resort, Inc. Sugarplum Visions Tastefully Simple Temptations Parties The Art Institute of Charlotte The Carolina Renaissance Festival The Charlotte Observer The Charleston Soap Chef The Eccentric Cat The Family Affair The Found Alphabet The Gateway for Cancer Research The Golden Touch The Lasik Vision Institute The Miracle Whisk The Pampered Chef The Respite, A Centre for Grief & Hope The Woman in Pink The WOWW Towel Therapeutic Innovations Thirty One Gifts Tomorrow's Dreams Too Qt Tracy Lynn Fashion Jewelry Transformations Treasure Chest/ABZ Engraving Tupperware Turkey Hill Dairy Tutor Doctor US Food And Drug Administration Ultimate Creations Unique Designs By Wanda Universal Yarn Upcycle Life VALERIANO ORTHODONTICS Vein Clinics of America Velata Verizon Wireless Viba. Body Slimmer Vitamist WLNK-FM -107. 9 The Link Wacoal / b. tempt'd by Wacoal Watauga County Christmas Tree Association Western & Southern Financial Group White Oak Lavender Farm Women Magazine Wonder Water Beads Xtreme Products Xtreme Whitening LLC Yoga MATTY
JOIN US IN 2013! The quality of the show depends on the quality of our exhibitors. Thank you for helping us to create a wonderful event for show guests. Next year’s show is scheduled for September 19 – 22, 2013 Mark your calendar now! For more information: Tish Atkins Executive Show Manager 800. 849. 0248 x 110 tatkins@southernshows. com Sarah Hallett Assistant Show Manager 800. 849. 0248 x 121 shallett@southernshows. com Click here to apply for the 2013 Southern Women’s Show Charlotte!
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