Positioning Master Data Management for Success PPDM Association

Positioning Master Data Management for Success PPDM Association October 2010 Corvelle Drives Concepts to 1

Yogi Schulz Biography q Partner in Corvelle Consulting q Information technology related management consulting q Microsoft Canada columnist & CBC Radio host q PPDM Association board member q Industry presenter: – – – Project World - 4 years CIPS Informatics - 7 years PMI - Information Systems SIG - 2 years Convergence - 4 years PPDM Association - several years Corvelle Drives Concepts to 2

Presentation Outline q Objectives q Release Strategy q MDM Scoping Themes q Conclusions q Recommendations Corvelle Drives Concepts to 3

Presentation Objectives q Understand key considerations in scoping an MDM program for success q Illustrate how to build an effective MDM release strategy Corvelle Drives Concepts to 4

Global Vision - Local Focus Corvelle Drives Concepts to 5

Benefits of Frequent Release Strategy q Earlier delivery of benefits q Maintain organization commitment to the MDM program q Adapt MDM program more quickly when business priorities change q Smaller, more manageable number of components per release q Impact of an unsuccessful release smaller Corvelle Drives Concepts to 6

Release Strategy Comparison Start More, shorter releases 1 Fewer, longer releases Year 1 2 3 4 Year 2 5 6 1 2 Elapsed time to first function: Cost. Number of an unsuccessful of plan adjustment release: opportunities: 91 days vs. 365 days x vs. 2 x 6 vs. 2 Corvelle Drives Concepts to 7

MDM Scoping q Themes – Geographic Area Coverage – Reservoir Type Coverage – Functionality Features – Asset Life Cycle Coverage q Criteria – Business benefit – Complexity Corvelle Drives Concepts to 8

Geographic Coverage of MDM Geographic Area Name Continent Americas Europe Benefit Complexity High Low Low Middle East Basin <basin name> Core property <property name> Corvelle Drives Concepts to 9

Reservoir Type Coverage of MDM Reservoir Type Name Conventional Oil Natural Gas Natural gas by-products Unconventional Shale gas Coal bed methane Mineable oil sands Corvelle Drives Concepts to Benefit Complexity Low High Low Low High 10

Functionality Features of MDM Functionality Feature Name Terminology Versioning Data quality Common reference values Common business rules System of record Aggregation/Hierarchy Data stored once; used many times Data life cycle management Corvelle Drives Concepts to Benefit High Complexity Low High Low Low 11

Asset Life Cycle Coverage of MDM Asset Life Cycle Name Opportunity inventory Geology and prognosis AFE and cost tracking/reporting Surface and mineral land Regulatory and compliance Well design and construction Drilling and completion Facilities and pipeline construction Operation and work-over Abandonment and reclamation Corvelle Drives Concepts to Benefit Complexity High Low Low 12

Prioritizing MDM Releases I n c r e a s i n g B e n e f i t 1 High Low 2 High 3 Low 4 Low High Increasing Complexity Corvelle Drives Concepts to 13

Invisible vs. Valuable Releases Application ETL Layer Master Datastore ETL Layer Source Datastore Corvelle Drives Concepts to Source Datastore 14

Conclusions q Potentially huge MDM programs require: – Local focus – Frequent release strategy q Focus on high benefit, low complexity MDM releases first to: – Deliver earlier benefits – Maintain organization commitment Corvelle Drives Concepts to 15

Recommendations q Deliver a sliver in each release q Plan MDM programs using this approach Corvelle Drives Concepts to 16

Questions & Discussion Please fill out evaluation form Can you help us position MDM for success? Corvelle Drives Concepts to 17

Positioning Master Data Management for Success Yogi Schulz Partner of Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host Industry presenter PPDM Association board member Corvelle Drives Concepts to Corvelle Consulting 300, 400 - 5 Ave. S. W. Calgary, Alberta T 2 P 0 L 6 Phone: (403) 249 -5255 E-mail: Yogi. Schulz@corvelle. com Web: www. corvelle. com 18

Business Department Maturity Business Department Name Administration Geology Geophysics Petrophysics Exploitation engineering Well log analysis Drilling and completions Reclamation Reservoir modelling Corvelle Drives Concepts to Sponsor Staff High Low Low High 19

Bibliography q E&P Prospect to Spud Life Cycle Solution – ESRI Petroleum User Group – 2010 – http: //proceedings. esri. com/library/userconf/pug 10/papers/sa msons_integrated_prospect_to_spud_well_lifecycle_managme nt_system. pdf q The International Conference on Information Quality (ICIQ) – http: //www. iciq 2010. org/ q MIT IQ Industry Symposium (IQIS) – http: //www. eriqlab. org/mit/index. html q Monetizing Data Management – http: //erwin. com/uploads/erworld/Monetizing%20 Data%20 Ma nagement_09162010. pdf Corvelle Drives Concepts to 20

Bibliography q P 2 Energy Solutions - integrated well lifecycle management tools – http: //www. p 2 energysolutions. com/well-lifecycle q PPDM master data at heart of Oracle’s Digital Oilfield - February 2008 – http: //www. ppdm. org/community/PPDM_data_at_h eart. html q Staying Relevant in Today’s Changing Data Management Environment – http: //erwin. com/events/detail/staying_relevant_in_t odays_changing_data_management_environment/ Corvelle Drives Concepts to 21

Corvelle Drives Concepts to Completion Corvelle Drives Concepts to 22