PORSCHE HYBRID SERIES Presented Elsie 595202521 Kurt 595201034
PORSCHE HYBRID SERIES Presented Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533 PORSCHE INTELLIGENT PERFORMANCE
-What is Hybrid -Porsche Cayenne S Hybrid -Hybrid Vehicle Business Overview -Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? Recharging: Engine->Power Electronics->Cable->Flywheel Battery Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? -Advantages -Less CO 2 Engine, Electric Motor -Higher Efficiency Less Gasoline, Higher Speed PORSCHE INTELLIGENT PERFORMANCE
Porsche Cayenne S Hybrid PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series -Features and Specs Engine 3. 0 liter V 6 380 hp @ 5500 rpm 0~60 mph(96 km/h): 6. 1 s Top Track Speed: 150 mph(240 km/h) Length 4. 846 mm Width 1. 939 mm Height 1. 705 mm Unladen weight 2. 240 kg CO 2 emissions in g/km 193 g MSRP US$67700 PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series -Prizes -Image -Performance -Customers PORSCHE INTELLIGENT PERFORMANCE
Hybrid Vehicle Business Overview PORSCHE INTELLIGENT PERFORMANCE
Business Overview -Target Market -SWOT PORSCHE INTELLIGENT PERFORMANCE
Business Overview -Target Market United States of America Europe Taiwan PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal Helpful Strengths -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility Harmful -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility External PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Helpful Internal -Focus on luxury segment leads to restricted growth in the luxury segment Harmful Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers External PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Helpful Harmful Internal External Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Helpful Harmful Internal -Strong competitive rivalry in automobile industry -High ecological standards External -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Auto Exhibition -Media exposure -Test Drive -Brand Value PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Auto Exhibition Geneva Motor Show PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Media exposure Advertisement (Magazines and Television) PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Slogan of Cayenne S Hybrid The future of the sports car. Future Hybrid Technology Sports SUV Sports Car PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Media exposure 24 Hours Nürburgring (Officially called ADAC 24 h Rennen Nürburgring in German ) PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Test Drive PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE
Presented Powered Elsie Kurt Luc Yen Luc PORSCHE INTELLIGENT PERFORMANCE
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