PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE What is
PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE
-What is Hybrid -Porsche Hybrid Series -Hybrid Vehicle Business Overview Trends, Target Market, SWOT -Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? Recharging: Engine->Power Electronics->Cable->Flywheel Battery Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors PORSCHE INTELLIGENT PERFORMANCE
What is Hybrid? -Advantages -Less CO 2 Engine, Electric Motor -Higher Efficiency Less Gasoline, Higher Speed PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series Cayenne 911 GT 3 PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series -Features and Specs 380 hp @ 5500 rpm 0~60 mph: 6. 1 s Top Track Speed: 150 mph(240 km/h) PORSCHE INTELLIGENT PERFORMANCE
Porsche Hybrid Series -Prizes -Image -Brand Value -Performance -Customers PORSCHE INTELLIGENT PERFORMANCE
Hybrid Vehicle Business Overview PORSCHE INTELLIGENT PERFORMANCE
Business Overview -Trends Compare with Nissan, Ford and Toyota -Target Market -SWOT PORSCHE INTELLIGENT PERFORMANCE
Business Overview -Trends: Hybrid PORSCHE INTELLIGENT PERFORMANCE
Business Overview -Trends: Compare with Ford, Toyota and Nissan Hybrid PORSCHE INTELLIGENT PERFORMANCE
Business Overview -Target Market United States of America Europe Taiwan PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal Helpful Strengths -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain Harmful -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility External -Optimized value chain PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Helpful Internal -Focus on luxury segment leads to restricted growth in the luxury segment Harmful Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers External PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Helpful Harmful Internal External Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Internal External Helpful Strengths Harmful Weaknesses -Strong Brand Image -High quality products -Focalization on a profitable niche market -Very high financial margin -Operational Flexibility -Optimized value chain -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities Threats -Technological synergies with VW -Reduce future consumption and environmental pollution -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Business Overview -SWOT Helpful Harmful Internal -Strong competitive rivalry in automobile industry -High ecological standards External -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Auto Exhibition Geneva motor show -Media exposure Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring -Test Drive Focus on buyer who’ve already own a Porsche -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Auto Exhibition Geneva Motor Show PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Media exposure Advertisement (Magazines and Television) PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Slogan of Cayenne S Hybrid The future of the sports car. Future Power? Sports SUV Sports Car PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Media exposure 24 Hours Nürburgring (Officially called ADAC 24 h Rennen Nürburgring in German ) -May 13 -16 -AT&T Williams -F 1 Nico Hulkenberg PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Test Drive PORSCHE INTELLIGENT PERFORMANCE
Marketing Strategies -Brand Value Porsche design PORSCHE INTELLIGENT PERFORMANCE
PORSCHE INTELLIGENT PERFORMANCE
Presented by Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533 PORSCHE INTELLIGENT PERFORMANCE
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