PopUp Shops Sample Report Makeshift Luxury Rustic PopUp

Pop-Up Shops Sample Report Makeshift Luxury Rustic Pop-Up Utilitarian Pop-Up Franchise Pop-Up Sep 28, 2015 - Copyright © Trend Hunter Inc. This report is for internal use within your company. Please do not distribute, publish or present outside your team. Brought to you by Trend Hunter, the world's most popular, largest trend network, fueled by more than 100, 000 contributors and 2 billion views of data. We help creative innovators like you Find Better Ideas, Faster™

Highlights Featured Pro Trends Experiential Pop-Up Brands turn to experiential pop-up settings to enhance consumer engagement Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Utilitarian Pop-Up Consumers gravitate to pop-up stores with a more casual approach Franchise Pop-Up Increasing hype, franchises turn to temporary retail spaces for fan interaction Makeshift Luxury Retailers turn to temporary methods of extravagance for pragmatic exclusivity Copyright © Trend. Hunter. com. All Rights Reserved

Highlights Featured Clusters 23 Mobile Pop-Up Shops From Automotive Martini Bars to Fashionable Food Trucks 17 Pop-Up Dining Experiences From Temporary Vegan Bakeries to Recycling Roaming Restaurants 29 Interactive Pop-Up Shops From Socially Conscious Marketing to Augmented Reality Retailers Featured Examples Race-Ready Runners Pop-Ups The Nike Womens London Pop-Up is Revealed Ahead of the 10 -KM Race Pop-Up Seaside Dealerships Tesla's Temporary Car Store Travels to Luxurious Summer Resorts Pop-Up Ramadan Cafes Ramadan Garden by Ghaf Kitchen Celebrates the Holy Month Copyright © Trend. Hunter. com. All Rights Reserved

i. High-Level Insights PRO Trends & Examples PRO Trends are the crown jewel of Trend Hunter. They are premium, subscriber-only articles based on clusters of consumer insight. Each insight is identified using our crowdsourced, crowd-filtered methodology. We use a combination of algorithms, consumer data and editorial curation to identify patterns of ideas that score highly among our audience. PRO Trends are intended to teach you about creativity in other industries, so that you can bring unique, high-level creativity to your own brand. Competitive advantage comes not from closely benchmarking yourself to the developments of your competitor, but by looking for inspiration that can revolutionize your industry. Copyright © Trend. Hunter. com. All Rights Reserved

Experiential Pop-Up Brands turn to experiential pop-up settings to enhance consumer engagement Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way. Pop-Up Kitty Playhouses Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard Score: 6. 8 Popularity Activity Freshness DEMOGRAPHICS Lipstick-Shaped Shops Scent-Driven Mall Activations Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction This Air Wick Life Scents Pop-Up is a Full. On Sensory Experience Virtual Reality Pop-Ups The VOID Center Gives Participants a Full Body and Mind Virtual Experience 4 Ideas + 32 Related Examples http: //www. trendhunter. com/id/278781 Copyright © Trend. Hunter. com. All Rights Reserved

Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design. Unconventional Shop Displays Hipster Lifestyle Boutiques Fendi's Designer Pop-Up Shop Displays Include Vending Machines Urban Outfitter's Space Ninety 8 Offers Completely Unique Products Understated Restaurant Boutiques Storage. Inspired Pop. Ups Grungy Pop-Up Shops A. P. C. Opens a Temporary Retail Space in 'The Shop' Score: 7. 7 Popularity Activity Freshness DEMOGRAPHICS Cozy Pop-Up Shops Target Curates a Festive Holiday Pop-Up Shop with STORY 6 Ideas + 54 Related Examples http: //www. trendhunter. com/id/278736 Copyright © Trend. Hunter. com. All Rights Reserved

Utilitarian Pop-Up Consumers gravitate to pop-up stores with a more casual approach Implications - Veering away from the flashy and prestigious, pop-up shops and venues have begun experimenting with a more utilitarian aesthetic. The focus on functionality and pragmatism in pop-up design suggests that, though still experiential, pop-up shops are considered a more routine occurrence in consumer's lives, and their aesthetics have grown to reflect that shift. Shipping Container Pop-Ups Taco Bell Opens Up an Eco-Friendly Store at SXSW Score: 7. 4 Popularity Activity Freshness DEMOGRAPHICS Industrial Bookstore Pop-Ups Urban Development Pop-Ups These Sustainable Retail Displays Are Made from Scaffolding The Okomeya Rice Shop is Aiming to Revitalize This Shopping Street Logo-Mimicking Displays Storage-Inspired Pop-Ups The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up This Footwear Pop-Up Shop Uses a Variety of Materials 5 Ideas + 39 Related Examples http: //www. trendhunter. com/id/278323 Copyright © Trend. Hunter. com. All Rights Reserved

Franchise Pop-Up Increasing hype, franchises turn to temporary retail spaces for fan interaction Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions. Nostalgic Anime Boutiques Get All Your Sailor Moon Products at This Sailor Moon Boutique Score: 7. 3 Popularity Activity Freshness DEMOGRAPHICS Anime Pop-Up Shops Sitcom-Celebrating Cafes A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y The Real Life Central Perk Pop-Up Shop Commemorates 2 Decades of Friends Anime Character Cafes The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons 4 Ideas + 36 Related Examples http: //www. trendhunter. com/id/259066 Copyright © Trend. Hunter. com. All Rights Reserved

Makeshift Luxury Retailers turn to temporary methods of extravagance for pragmatic exclusivity Implications - Broadening market appeal without sacrificing costs, retailers are turning to pop-up events that offer temporarily lavish alternatives. Temporary acts of extravagance reflect a shift towards more sensible approaches to status. Couture Cable Cars Champagne Bar Pop-Ups Floating Pop-Up Restaurants S. Pellegrino's Pop-Ups Will be Part of the Cannes Film Festival Events Pop-Up Designer Nail Bars Male Pampering Pop-Ups Shipping Container Spas The SOAK Urban Bathhouse Serves Up Indulgence in a Sustainable Way Score: 7. 9 Popularity Activity Freshness DEMOGRAPHICS Temporary Luxe Fashion Shops Louis Vuitton & Colette Unveiled a Male Fashion Pop-Up Shop in Paris 7 Ideas + 63 Related Examples http: //www. trendhunter. com/id/247192 Copyright © Trend. Hunter. com. All Rights Reserved

ii. Clustered Lists Market, Competitors & Ideas Similar to a PRO Trend, each cluster features numerous micro-trends. The main difference is that PRO Trend illuminates a unique consumer insight, but most clusters are larger lists with many examples. In other words, clusters are more like collections of unique ideas. Our team and software has created tens of thousands of clusters, which you can track and filter at: Trend. Hunter. com/dashboard Copyright © Trend. Hunter. com. All Rights Reserved

23 Mobile Pop-Up Shops From Automotive Martini Bars to Fashionable Food Trucks These mobile pop-up shops range from fashion food trucks to mobile champagne bars that leave visitors with a sensory experience. In recent years, temporary retail has become an important marketing tool for major brands who aim to reach consumers on a more personal level. When it comes to fashion, brands like Kenzo gave fans a scenic city tour of Dubai while introducing them to an exclusive product sale and customized treats. By: Jana Pijak Fashion Food Trucks Mobile Bus Boutiques Mobile Eatery Concepts Fold-Out Food Trucks Henry Holland Transformed an Ice Cream Van to a Pop-Up Store The Kenzo Fashion Bus Offers Designer Style On the Go The Peugeot Food Truck Converts into a Pop-Up Restaurant Le Bistrot du Lion is an Ingenious Foodtruck Concept By Peugeot Design Chic Mobile Boutiques Automotive Martini Bars Solar-Powered Food Trucks Traveling Bookstores The Caravan Shop is a Boutique on Wheels Grey Goose's Bar on Wheels Will Take a Mixologist Across the Country New York City Has Just Unveiled Its New Line of Sustainable Food Carts 'Tell a Story' Brings Portuguese Culture and Writers to Tourists Score: 9. 3 Popularity Activity Freshness DEMOGRAPHICS 23 Ideas + 181 Related Examples http: //www. trendhunter. com/id/280117 Copyright © Trend. Hunter. com. All Rights Reserved

23 Mobile Pop-Up Shops Continued 9 to 16 Mobile Womenswear Boutiques Mobile Champagne Bars Mobile Juice Bars Mobile Barber Shops Fierce Finds Applies the Food Truck Model to Women's Clothing Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go This New Boston Juice Bar is Adapting the Food Truck Business Model Salon Le Barber Brings Men's Grooming Services on the Road Roving Bicycle Bars Romantic Mail Trucks Dog Food Trucks Yogurt Food Trucks The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle The Veuve Clicquot Mail Truck Revives the Art of Handwriting Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients Yogurty's Froyo Brings Its Service to the Streets for Fun Interaction Score: 9. 3 Popularity Activity Freshness DEMOGRAPHICS 23 Ideas + 181 Related Examples http: //www. trendhunter. com/id/280117 Copyright © Trend. Hunter. com. All Rights Reserved

23 Mobile Pop-Up Shops Continued 17 to 23 Cartoon Family Food Trucks Mobile Boutiques The Kwik-E-Mart Food Truck Will Be Unveiled at SXSW The Parra and Stones Throw Pop Up Truck Brings the Shopping to You Economical Mobile Boutiques Yogurt Food Trucks Sci-Fi Food Vendors 'The Fashion Truck' Offers Amazing Deals on Wheels Liberte Creates a Fun Out-of-Store Experience That's Great for Summer The Grillenium Falcon is Inspired by Star Wars Score: 9. 3 Popularity Activity Freshness DEMOGRAPHICS Food Truck Wedding Receptions Photography Brooke Holm Captured a Rustic Matrimonial Ceremony Classy Cocktail Campers Brad Ford Creates the Ultimate Mobile Lounge 23 Ideas + 181 Related Examples http: //www. trendhunter. com/id/280117 Copyright © Trend. Hunter. com. All Rights Reserved

17 Pop-Up Dining Experiences From Temporary Vegan Bakeries to Recycling Roaming Restaurants Whether to raise money for an important cause or in the interest of testing out a new restaurant concept, pop-up dining experiences are enticing and fun ways to try something new. Getting a boost from the thrill of having only a limited window in which to experience a certain restaurant, pop-up dining allows restaurateurs the chance to test menu items and concepts on a small-scale that allows them to interact with consumers face-to-face. By: Rebecca Byers Fast Food Pop-Ups The In-N-Out Burger Pop Up Brings a Teasing Taste to Torontonians Depression-Fighting Pop-Up Bakeries The Depressed Cake Shop Raises Depression Awareness Oatmeal-Oriented Pop-Ups The Porridge Cafe is a Breakfast-Oriented Restaurant in London Recycling Roaming Restaurants The Forgotten Feast is a Pop-Up Natural Eating Experience Asian Fusion Pop-Ups Canned Seafood Restaurants Cinematic Dining Experiences Pop-Up Pasta Restaurants Food & Sh*t is a Filipino Pop Up Restaurant that Celebrates Nationalities The Tincan Restaurant Seeks to be the Best Provider of Tinned Seafood This Pop-Up Dining Experience in NYC Blends Fine Food and Film This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes Score: 8. 6 Popularity Activity Freshness DEMOGRAPHICS 17 Ideas + 115 Related Examples http: //www. trendhunter. com/id/279647 Copyright © Trend. Hunter. com. All Rights Reserved

17 Pop-Up Dining Experiences Continued 9 to 16 Regional Restaurant Pop-Ups Pop-Up Poker Restaurants Fancy Upcycled Meals Fundraising Pop-Up Cafes 'The Table' Has Eateries from Spain Show Off Its Meals for a Month This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em Through Wast. ED, Food Scraps Are Turned into Gourmet Meals The Baja Beans Roasting Pop Up to Help the Community of Pescadero, Mexico Pop-Up Relief Restaurants Senior Citizen Restaurant Pop. Ups Icy Dining Experiences Temporary Vegan Bakeries Winnipeg's RAW: Almond Restaurant is Situated Over a Frozen River The Raw-Vegan Pixie Pop-Up Bakery Operates Out of a Doorway Grub Club's Temporary Eatery Raises Funds to Support for Nepal Score: 8. 6 Popularity Activity Freshness Oma's Pop-Up Serves as a Social Reintegration for Grandparents DEMOGRAPHICS 17 Ideas + 115 Related Examples http: //www. trendhunter. com/id/279647 Copyright © Trend. Hunter. com. All Rights Reserved

17 Pop-Up Dining Experiences Continued 17 to 17 Persian Food Pop-Ups Chef Louisa Shafia's Lakh Pop-Up Brings Exotic Flavors to America Score: 8. 6 Popularity Activity Freshness DEMOGRAPHICS 17 Ideas + 115 Related Examples http: //www. trendhunter. com/id/279647 Copyright © Trend. Hunter. com. All Rights Reserved

29 Interactive Pop-Up Shops From Socially Conscious Marketing to Augmented Reality Retailers These interactive pop-up shops reject tradition and embrace modern marketing strategies. Socially conscious pop-up shops that donate to charity are gaining popularity along with augmented reality retailers that allow consumers to complete virtual transactions. From House of Holland's fashion food truck concept to Nike's custom-lit pop-up shop project, these interactive retail concepts aim to leave a lasting impression on consumers. By: Jana Pijak Fashion Food Trucks Henry Holland Transformed an Ice Cream Van to a Pop-Up Store Branded Experiential Pop-Up Bars This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015 Customizable Ice Cream Radically Retro Retail Buses This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge The Hex Bus is a Travelling Pop-Up Shop Bus Charity Pop-Up Shops Subway Car Grocery Stores Digital Pop-Up Shops Pop-Up Shopping Pods The Street Store Provides Shopping Experience for Homeless Individuals This Subway Grocery Store Lets Commuters Shop While They Travel The e. Bay x Kate Spade Saturday Storefront Offers Offline Purchases The Nike+ Fuelstations Score: 8. 1 Popularity Activity Freshness DEMOGRAPHICS 29 Ideas + 252 Related Examples http: //www. trendhunter. com/id/246593 Copyright © Trend. Hunter. com. All Rights Reserved

29 Interactive Pop-Up Shops Continued 9 to 16 Robotic Coffee Shops Gravity-Defying Bookstores Search Engine Pop-Up Shops Celeb Lifestyle Brand Pop-Ups The Briggo Coffee Haus Boasts Warmth and Delicious Hot Beverages The Archizines Pop-Up Shop is Conceptually Mind-Boggling The World's First Androidland Opens in Australia The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L. A. Experiential Pop-Up Stores Scannable Window Shopping Social Media-Based Shops Social Currency Shops This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners John Lewis Virtual Shop Lets People Conveniently Click and Collect The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos The oo. Vootique Lets Social Media Influencers Trade oo. Voo Friends for Merch Score: 8. 1 Popularity Activity Freshness DEMOGRAPHICS 29 Ideas + 252 Related Examples http: //www. trendhunter. com/id/246593 Copyright © Trend. Hunter. com. All Rights Reserved

29 Interactive Pop-Up Shops Continued 17 to 24 Branded Pop-Up Skate Parks Streetwear Brand Surf Liquor is Behind This Pop-Up Shop and Skate Park Interactive Pop-Up Athletics Stores The Nike. Free Store Creates Neon Displays Based on Movement Score: 8. 1 Popularity Activity Freshness Massive Lookbook-Inspired Promos Cinematic Dining Experiences Virtual Subway Supermarkets This Pop-Up Dining Experience in NYC Blends Fine Food and Film Homeplus Uses Clever Marketing Campaign to Become Number One Hello Kitty Political Campaigns High-Tech Pop-Up Shops Ghostly Fragrance Temp Store Hello Kitty Takes Political Consciousness to the Next Level The Campus Party Europe Yr. Store Promotes This Technology Festival The Odin Pop-Up Shop is Filled With Molds of Their Perfume Bottle The Pantone and Sephora Pop-Up Shop Launched New Collaboration DEMOGRAPHICS 29 Ideas + 252 Related Examples http: //www. trendhunter. com/id/246593 Copyright © Trend. Hunter. com. All Rights Reserved

29 Interactive Pop-Up Shops Continued 25 to 29 Scannable Product Deliveries Pop-Up Custom Shirt Shops Virtual Reality Pop-Ups Social Media Pop-Up Stalls Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility The Yr. Store Custom T-Shirt Shop Lets You Design Your Shirt Live The VOID Center Gives Participants a Full Body and Mind Virtual Experience Kotex and Smoyz Team Up in Tel Aviv to Create a Pop-Up Pinterest Store Food-Printing Pop-Ups London's 3 D Printshow Highlights This Disruptive Technology by Printing Food Score: 8. 1 Popularity Activity Freshness DEMOGRAPHICS 29 Ideas + 252 Related Examples http: //www. trendhunter. com/id/246593 Copyright © Trend. Hunter. com. All Rights Reserved

29 Temporary Retail Innovations From Mobile Bus Boutiques to Shadowplay Pop-Up Shops These temporary retail innovations range from mobile bus boutiques to shadowplay pop-up shop displays that interact with visitors digitally. Whether appealing to the senses or connecting with consumers through the use of modern technology, independent and established brands are going the pop-up shop route when marketing new collections and product launches. By: Jana Pijak Giant Luggage Pop-Up Shops Mobile Bus Boutiques Charity Pop-Up Shops Cardboard Box Pop-Up Shops The Brothers Suitcase Store Travels Around Sweden The Kenzo Fashion Bus Offers Designer Style On the Go The Street Store Provides Shopping Experience for Homeless Individuals Naver App Square is a Cool Temporary Store by Urbantainer Traveling Fashion Boutiques Affordable Furnishing Pop-Up Shops Grungy Pop-Up Shops Pumpkin-Inspired Pop-Up Shops The Style. Liner is a Pop-Up Shop on Wheels Score: 9. 2 Popularity Activity Freshness Fab. com's So. Ho Shop Introduces Its 'Happy Modern' Furnishings DEMOGRAPHICS A. P. C. Opens a Temporary Retail Space in 'The Shop' Yayoi Kusama Collaborates on the 12 Louis Vuitton by THEVERYMANY 29 Ideas + 231 Related Examples http: //www. trendhunter. com/id/278938 Copyright © Trend. Hunter. com. All Rights Reserved

29 Temporary Retail Innovations Continued 9 to 16 Digital Pop-Up Shops Hipster Lifestyle Boutiques The e. Bay x Kate Spade Saturday Storefront Offers Offline Purchases Urban Outfitter's Space Ninety 8 Offers Completely Unique Products Brand Expansion Pop-Ups Social Media Vending Machines Anime Pop-Up Shops Cozy Pop-Up Shops Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up IHeart. Radio's Kiosk Turns Instagram Posts into Free Merchandise A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y Target Curates a Festive Holiday Pop-Up Shop with STORY Score: 9. 2 Popularity Activity Freshness DEMOGRAPHICS Experimentally Colorful Pop-Up Shops This Pantone Colorwear Pop-Up Shop is Experimentally Genius Corner Pop-Up Shops The BLACK Comme des Garcons Pop-Up Store is Exclusively Small 29 Ideas + 231 Related Examples http: //www. trendhunter. com/id/278938 Copyright © Trend. Hunter. com. All Rights Reserved

29 Temporary Retail Innovations Continued 17 to 24 Pop-Up Toy Shops Classic Denim Pop-Up Shops Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys The Levi's RED Spring 2014 Pop-Up Shop Features Floating Denim Garments Chromatic Cartoonish Pop-Up Shops Treehouse Pop-Up Shops Lost-and-Found Pop-Up Shops Cardboard Creature Pop-Ups Duncan Shotton's 'POP-UP A TREE SHOP' Sells Products from Up High Dutch Railways Has a Shop That Sells Its Lost and Found Objects Stella Mc. Cartney Kids Pop-Up Shop Offers a Cute Shopping Experience The Be. Viacom Talking Shop is the Brand's First Ever Score: 9. 2 Popularity Activity Freshness DEMOGRAPHICS Minimalist Sportswear Pop-Up Shops These 'Seek No Further' Shops Pays Subtle Homage to Its Roots Opening Origami Pavilions The Make Kiosk Unfolds Like Paper to Provide Pop-Up Outdoor Shops 29 Ideas + 231 Related Examples http: //www. trendhunter. com/id/278938 Copyright © Trend. Hunter. com. All Rights Reserved

29 Temporary Retail Innovations Continued 25 to 29 High-Tech Pop-Up Shops Pop-Up Shop Pods Boy Band Pop-Up Shops Virtual Pop-Up Shops The Campus Party Europe Yr. Store Promotes This Technology Festival SPARK Architects' Floating Hawker Centre Would House a Number of Vendors One Direction Opens a Toronto 1 D World Location Christmas Shopping Made Easy with Wal. Mart's Virtual Pop-Up Shops Shadowplay Pop-Up Shops Magic Was Brought to a Mall with a Surprise Disney Pop-Up Shop Score: 9. 2 Popularity Activity Freshness DEMOGRAPHICS 29 Ideas + 231 Related Examples http: //www. trendhunter. com/id/278938 Copyright © Trend. Hunter. com. All Rights Reserved

20 Branded Pop-Up Retailers From Festival Yogurt Shops to Shampoo-Branded Salon Spaces These branded pop-up retailers range from festival yogurt shops -- a place to get a healthy treat while at a concert venue -- to shampoo branded salon spaces that are set-up with temporary kiosks. As pop-up retailers become more common among fashion and design food brands, they are also being embraced by the home goods and personal care market. Standouts include Batiste's dry shampoo-inspired pop-up shop that featured a salon-inspired fixture. By: Jana Pijak Experiential Breakfast Pop-Ups Branded Confectionery Kiosks Botanical Oasis Gin Pop-Ups Social Shopping Pop-Ups Dorset Cereals Brand Launched a Breakfast Lodge Activation This Delicious Nutella Pop-Up in Brazil is the First of Its Kind Hendrick's Gin Held a Horticultural Pop. Up in London Earlier This Year Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations Industrial Bookstore Pop-Ups Beauty Brand Lifestyle Pop. Ups Summery Pop-Up Shops Pop-Up Shoe Stores This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection This Mobile Shop Lets Customers Experiment with High-Tech Footwear These Sustainable Retail Displays Are Made from Scaffolding Score: 7. 6 Popularity Activity Freshness The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop DEMOGRAPHICS 20 Ideas + 137 Related Examples http: //www. trendhunter. com/id/292860 Copyright © Trend. Hunter. com. All Rights Reserved

20 Branded Pop-Up Retailers Continued 9 to 16 Pop-Up Seaside Dealerships Festival Yogurt Shops Experiential Pop-Up Stores Upscale Fast Food Pop-ups Tesla's Temporary Car Store Travels to Luxurious Summer Resorts Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners Mc. Donald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan Airport Croquet Experiences Dry Shampoo Pop-Up Salons Stylish Beverage Pop-Ups Sparkling Water Pop-Ups The Pimm's #Crazy. Croquet Course is Located in Heathrow's Terminal 2 The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall The Coca Cola Belgrade Pop-Up Featured a Limited Edition Fashion Shop Tokyo's Soda. Stream Pop-Up Serves Up Healthy Carbonated Beverages Score: 7. 6 Popularity Activity Freshness DEMOGRAPHICS 20 Ideas + 137 Related Examples http: //www. trendhunter. com/id/292860 Copyright © Trend. Hunter. com. All Rights Reserved

20 Branded Pop-Up Retailers Continued 17 to 20 Solitary Dining Pop-Ups Cobranded World Cup Pop-Ups Bathroom Retailer Pop-Ups Dairy Garden Pop-Ups Glaceau Smartwater's Pop-Up Restaurant Pairs Water with Gourmet Food The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament QLoo Launched a Clever Activation at the 2015 Wimbledon Championships Onken's 'Urban Fruit Drove' Yogurt Promotion Features Dairy Treats on Trees Score: 7. 6 Popularity Activity Freshness DEMOGRAPHICS 20 Ideas + 137 Related Examples http: //www. trendhunter. com/id/292860 Copyright © Trend. Hunter. com. All Rights Reserved

iii. Specific Examples Relevant Ideas & Case Studies Micro-Trends are unique examples of innovation which have been featured on Trend Hunter. A microtrend might be a newly released product or service, but in many cases, the idea is something that has not been commercially released. Our database includes several hundred thousand articles of microtrends, spanning thousands of topics, so make sure to filter your topics at: Trend. Hunter. com/dashboard Copyright © Trend. Hunter. com. All Rights Reserved

Race-Ready Runners Pop-Ups The Nike Womens London Pop-Up is Revealed Ahead of the 10 -KM Race In order to celebrate the Nike Womens London 10 -kilometer race, the iconic sports brand has taken over several of the large metropolis's outlets as well as launching a pop-up installation in Victoria Park. Unified across the locations and in the pop-up is a color scheme that includes mint, lime, green, coral and white, usually in chevron patterns. There is also no shortage of cityscape silhouettes, a smart marketing technique executed by the brand to make the entire experience feel customized the city, despite the fact that it takes place is plenty of countries. For the promotional materials such as the displays were created by Seen Displays fro the brand. In addition to the Nike Town Flagship, Nike outlets that feature a new buzzworthy look include the shops in White City and Covent Garden, as well as the concession in Harrods. By: Rebecca Byers Score: 8. 9 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/283486 Copyright © Trend. Hunter. com. All Rights Reserved

Pop-Up Seaside Dealerships Tesla's Temporary Car Store Travels to Luxurious Summer Resorts Knowing that pop-up shops are one of the most popular ways to reach new and prospective customers at the moment, Tesla Motors brought a car store to the beach. Tesla's Model S electric car is being shown off inside of a mobile shipping container store in Santa Barbara, California, where it will stay for about a month before traveling to the upscale Hamptons of New York. Although dealerships bring stress to many vehicle shoppers, being by the beach will surely bring ease to the experience. Inside of the car store pop-up, visitors are invited to learn more about the electric car brand its products through interactive displays, consultations and test drives. Since the shipping container shop is easy to crate around, it only takes about a few hours to assemble. As well as being able to introduce itself in areas where there are currently no brick-andmortar locations, this is a huge way to cut down on the costs of building, staffing and maintaining a permanent location. By: Laura Mc. Quarrie Score: 7. 7 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/283472 Copyright © Trend. Hunter. com. All Rights Reserved

Pop-Up Ramadan Cafes Ramadan Garden by Ghaf Kitchen Celebrates the Holy Month Dubai food establishment Ghaf Kitchen's latest venture is a popup Ramadan Garden cafe. The eatery is currently set up inside the city's A 4 Gallery and is the place to be for those enjoying the Holy Month's traditional Iftar or Suhoor meals. Though urban and somewhat industrial, this communal cafe lives up to its Ramadan Garden name thanks to its greenery accents and hanging planter decor. In addition to its fresh plants and herbs, the pop-up kitchen also prides itself on locally grown ingredients and boasts a menu that is both traditional and tasty. Ghaf Kitchen's pop up cafe is not only equipped with a dining area but is also home to lounge and gaming spaces that encourage a sense of community among its patrons. In addition to enjoying food with one another, visitors are able to connect while fasting. This eatery is reflective of the food industry's recent, cultural focus. Adhering to religious diets during Holy Month, this contemporary pop-up serves up a mix of modernity and tradition. By: Jana Pijak Score: 8. 0 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/282721 Copyright © Trend. Hunter. com. All Rights Reserved

Summery Pop-Up Shops This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection The Target x Lilly Pulitzer collaboration collection was preshopped at an exclusive Bryant Park pop-up event in New York earlier this year. Before making the line available to the masses in store and online, the affordable retailer gave guests an exclusive look at the colorful range. In addition to fashion bloggers and insiders, the guest list included celebs like Bella Thorne and Kate Bosworth among other familiar faces. Setting a vibrant tone for summer, Bryant Park's Target x Lilly Pulitzer pop-up shop featured a series of displays that featured the collection's printed dresses, caftans and swimwear staples. In addition to these pieces, the shop also highlighted the collaboration collection's straw totes, printed scarves and even featured a home decor range that included glassware and candle holders among other fun accents. Resembling a tropical cabana, this pop-up shop left visitors with a memorable and sensory experience that stayed true to Lilly Pulitzer's signature brand vision. By: Jana Pijak Score: 7. 8 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/282658 Copyright © Trend. Hunter. com. All Rights Reserved

Cobranded World Cup Pop-Ups The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament Part exhibit and part retail outpost, the Nike World Cup Pop-Up Shop is located in Vancouver's Chinatown. Celebrating the ongoing Women's World Cup taking place across Canada, the pop-up is a collaboration between Nike and apparel and footwear boutique Livestock. The Nike World Cup Pop-Up Shop will feature a selection of football and lifestyle paraphernalia and will be selling customizable soccer kits throughout the tournament. Additionally, the pop-up store will have a bevy of Livestock and Nike merchandise available for purchase. The presence of the Vancouver-based Nike x Livestock branded pop-up store signals an industry's pursuit of elevating the women's competition to the same level of hype experienced with the men's version of the tournament. By: Rebecca Byers Score: 5. 6 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/282171 Copyright © Trend. Hunter. com. All Rights Reserved

Floating Fitness Studios (UPDATE) The Nike Crystal Coliseum was a Pop-Up for Training Classes The first Nike Women's 15 k Race in Toronto, Canada was a huge success, due in large part to the construction of the Nike Crystal Coliseum. This special fitness studio was essentially a floating barge that rested on top of Lake Ontario. Providing an airy, light-filled space that provided even more of a core workout, women were able to partake in the weekend's events even if they weren't running the race themselves. Part of the larger Nike Women Village, the Nike Crystal Coliseum hosted 33 training classes over a period of four days. With Nike Master trainers from across North America flying in, those who were lucky enough to snag a spot were able to get in an elite workout while also trialing the latest footwear products. By: Meghan Young Score: 8. 7 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/282106 Copyright © Trend. Hunter. com. All Rights Reserved

Children's Magazine Pop-ups The ANNIVERSARY Mi. LK Pop-up Shop is Designed for Kids This unique youthful pop-up in Omotesando Hills, Tokyo does a great job of communicating the lifestyle projected by the children's magazine. A largely whiteout space, the ANNIVERSARY Mi. LK Pop-up was conceived around the notion that life with children is generous and beautiful. The flexible space is able to host events or workshops, while it also concisely sums up the brand's aesthetic. Designed by Kazunori Matsumura, the space is notably minimal in its style and tends to favor catering to children's whims in a more mature way than most, opting for a more refined feel. The space features plenty of room for product display in a way that feels homey and laid back. The store features children's clothing and accessories and will exist for one year. By: Rebecca Byers Score: 7. 8 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/282004 Copyright © Trend. Hunter. com. All Rights Reserved

Social Shopping Pop-Ups Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations To celebrate the opening of the new Tanger Outlets in Savannah, Georgia, the shopping mall chain set up a variety of stations where shoppers could engage in multiple ways on social media. This included "pop-up social stops, " where people could pick their favorite platform to share their experiences. With the Tanger Dream Cloud, people could trade a tweet for a coupon. At the Tanger Instagram Lounge, people could snap a selfie and post it with the #Go. Tanger tag in order to have the post appear on a digital wall and be entered for a draw to win a shopping spree. At the Like it or Love it Polling Station set up on an i. Pad, shoppers could identify their favorite item with a tap of their finger for a chance to win it. More than 78, 000 people flocked to the opening of this new Tanger Outlets location, proving that brick and mortar stores and stations still have merit, especially when they are amplified with digital and social media. By: Laura Mc. Quarrie Score: 7. 7 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/280414 Copyright © Trend. Hunter. com. All Rights Reserved

Experiential Pop-Up Stores This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners This pop-up store was set up to showcase the Dyson V 6 cordless vacuum cleaner range, with shoppers encouraged to learn about the cleaner in the best way possible -- by actually using it. Located in the Bluewater Shopping Centre in Kent in the UK, the pop-up store includes four spaces mimicking a typical kitchen, living room, children's room and garage, with appropriate flooring surfaces and furniture being provided so the vacuum cleaners can be tested in a realistic environment Dyson's marketing manager Candice Williams says Dyson was keen to see people getting their hands on the technology and seeing the benefits for themselves before making a purchasing decision. “The space is based around our drive to get people to test, try and explore our technology, " she said. "Seeing is believing. ” By: Rahul Kalvapalle Score: 7. 4 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/280252 Copyright © Trend. Hunter. com. All Rights Reserved

Luxe Pop-Up Boutiques Chanel St. Tropez is a Temporary Retail Experience for Lovers of Luxury Chanel St. Tropez is a pop-up boutique that boasts a myriad of artistic elements. The temporary retail space is luxe and experiential for its wealthy visitors, blending vibrant product displays with interior design details that reference modern art. From its wireframe ceiling elements to its surreal sock installations, this designer shop is far from ordinary. Boasting playful design elements, the luxury pop-up boutique follows in the footsteps of other recognized labels like Kenzo and Prada. While Prada's recent pop-ups included bespoke shoe design services, Kenzo's mobile boutique took visitors on a scenic tour around Dubai while letting them shop while on board. This luxury retail concept makes an extravagant brand like Chanel more accessible to a younger consumer. Its branding is also very playful, appealing to art fans who are not used to seeing the brand in such a whimsical light. By: Jana Pijak Score: 7. 6 Popularity Activity Freshness DEMOGRAPHICS 8 Related Examples http: //www. trendhunter. com/id/280100 Copyright © Trend. Hunter. com. All Rights Reserved

Pop-Up Water Bars London's H 2 Only Just Serves Glasses of Tap Water As part of the H 2 Only campaign to get people to donate to charity instead of buying expensive drinks like coffee and alcohol, a pop-up water bar was opened up in London for a day. The temporary bar is being called "London's first water-only bar, " taking pride in the fact it only serves glasses of tap water in cardboard cups. Getting a drink of water at this stop was of benefit to the Royal National Lifeboat Institution, an organization that relies on donations in order to make life-saving missions. Like the H 2 Only bar, several temporary shops before it have capitalized on selling a single item or an activity for an extremely short amount of time in order to promote the spread of social good. By: Laura Mc. Quarrie Score: 6. 1 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/279847 Copyright © Trend. Hunter. com. All Rights Reserved

Branded Festival Pop-Up Motels Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi is an annual music festival hosted in Finland's Seinäjoella that this year will boast a pop-up motel thanks to an exciting campaign from Fosters and Airbnb. The Fosters No Worries Motel pop-up was created by 358 helsinki, a Finnish creative agency tasked with promoting the Australian lager at the country's many summer music festivals. Available for booking on Airbnb through a charming "No Worries Ambassador to Finland" named Louis for anyone with a Provinssi ticket, the pop-up motel is fashioned inside a shipping container boasting the signature Foster's shade of blue. The motel suite is outfitted with floor-to-ceiling Foster's branding including the towels, toothbrushes and bedding. The unique Foster's No Worries Motel inside the Provinssi festival grounds is a clever way to create a memorable experience within the large millennial demographic at the fest. By: Rebecca Byers Score: 8. 8 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/279661 Copyright © Trend. Hunter. com. All Rights Reserved

Localized Artistan Communities The Toronto Urban Collective is a Local Pop-Up Market Series The Toronto Urban Collective is a unique community of independent artists, craft-makers, musicians, designers, photographers and gourmet food specialists. The Collective will put on a series of pop-up market events throughout the city that will serve as a gathering place for like-minded individuals and a showcase of countless talented local vendors. The Toronto Urban Collective was conceived as a means of creating a social community of city dwellers with a shared interest in discovering local artisans in a positive environment. Each Collective event will be carefully curated to offer a unique and dynamic afternoon characterized by local DJ-supplied tunes and good vibes. Interested Toronto artisans can apply to be a part of an upcoming Toronto Urban Collective through their website. By: Rebecca Byers Score: 6. 9 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/279554 Copyright © Trend. Hunter. com. All Rights Reserved

Industrial Bookstore Pop-Ups These Sustainable Retail Displays Are Made from Scaffolding Designed by recently formed design studio Cuarto Orden, this vibrant and industrial bookstore pop-up shop is a dynamic temporary retail experience. Apart of the larger independent book fair Libros Mutantes, the pop-up serves as a cultural event in the city of Madrid and the Cuarto Orden team was able to create utilitarian fixtures that did it justice. Characterized by canvas boasting primary colored stripes, the shelving is sustainable in that it makes great use of reclaimed scaffolding and wood boards. In creating dynamic unconventional fixtures from scaffolding that highlight the temporary nature of the event, the design team was able to infuse the event with an artisan aesthetic that served a functional purpose while highlighting relevant design movements. By: Rebecca Byers Score: 8. 3 Popularity Activity Freshness DEMOGRAPHICS 8 Related Examples http: //www. trendhunter. com/id/279332 Copyright © Trend. Hunter. com. All Rights Reserved

Whimsical Womenswear Pop-Ups This Free People Pop-Up Was Recently Launched in Australia A recent Free People pop-up in Australia provided an elegant and whimsical backdrop for a VIP launch event. The American Bohemian-inspired womenswear brand has been steadily building up a following in Australia, having held pop-ups there in previous years in addition to launching Australia-centered branded social media channels. The Free People pop-up consists of a two-day stint in Sydney and is characterized by its fabric logo suspended from the ceiling and a dizzying display of delightful knitted flowers and metal lanterns. The garden-inspired merchandising of the stylish pop-up is a perfect representation of the personality of the brand is sure to lend itself to enticing new brand ambassadors in the country. Thus far, Free People haven't announced plans to open a permanent shop in Australia. By: Rebecca Byers Score: 7. 4 Popularity Activity Freshness DEMOGRAPHICS 8 Related Examples http: //www. trendhunter. com/id/279227 Copyright © Trend. Hunter. com. All Rights Reserved

Customizable Ice Cream This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge Normally when you think of Magnum ice cream, you think of walking into the ice cream section of your local supermarket and picking up a box of Magnums. However, Magnum Ice Cream recently launched its first ever customized ice cream experience in the USA, albeit a temporary initiative. The company went about setting up a pop-up shop in Bryant Park in New York City. Customers are given the opportunity to dip a smooth vanilla bean ice cream bar in either milk chocolate or dark chocolate, before being asked to pick three out of nine toppings. The process is reminiscent to that of self-serve frozen yogurt joints, although the end result is an ice cream bar that resembles those you get in supermarket freezers in boxes. Customization is fast becoming the buzzword in the food industry. This Magnum ice cream initiative gave customers the opportunity to enjoy customized ice cream with the same look and feel of standard supermarket boxed ice cream. By: Rahul Kalvapalle Score: 9. 0 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/279009 Copyright © Trend. Hunter. com. All Rights Reserved

Gaming Retail Windows The Play Array Project Turns a Retail Storefronts into a Pop-Up Game New York University’s Center for Urban Science and Progress and experiential design agency Urban Matter Inc. joined forces to create a playful pop-up game experience that takes over street-facing store displays. The project dubbed Play Array features a huge panel made up of circular bulbs that light up with LEDs. Despite the elaborate looking setup, it's put together quite economically with polyethylene lenses and milk crates. To interact with this display, people passing by in public are encouraged to visit the companion website. Once connected, a user is able to indulge in a game of pong from a smartphone, until they miss five times and reach "game over. " The interactive installation will remain on display for a few weeks, bringing awareness to topics like urban innovation, citizen science and technology as art. By: Laura Mc. Quarrie Score: 7. 6 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/278771 Copyright © Trend. Hunter. com. All Rights Reserved

Nutty Pop-Up Kitchens Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie The brand that makes the most beloved chocolate-hazelnut spread in the world, Nutella, is now teaming up with Longo's to delight Canadian consumers with a novel grocery store pop-up experience. The in-store pop-up is being branded as the Nutella Crêperie, which will serve crêpes made with the nutty spread. So far, this pop-up kitchen has taken up residence at a downtown Toronto Longo's location, although it will be traveling across the region to bring freshly made treats to more grocery stores. By sharing personal #Nutella. Moments on social media, shoppers have a chance to win a personalized prize pack filled with donuts and pastries. Whether Nutella is creating personalized jars for its fans or collaborating with Cronut creator Dominique Ansel for the development of a Nutella pancake, this is one brand that always knows how to delight consumers. By: Laura Mc. Quarrie Score: 7. 1 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/278452 Copyright © Trend. Hunter. com. All Rights Reserved

Pop-Up Home Bars Jagermeister's Haus. Bar Brings the Party to Home to You As much as a brand like Jägermeister would like people to be at the bar all the time, life's other responsibilities get in the way sometimes—so it developed the Haus. Bar. This experience was specifically designed for guys who know a friend who gets frequently tied up with work, stuck taking care of the kids or is needed at home for some other reason. This way, a guy could nominate one of his buddies for the Haus. Bar experience through the online microsite. If approved, Jägermeister would temporarily install the pop-up directly outside a friend's front door, so that when the doorbell chimed, the unsuspecting friend was in for a huge treat. By surprising and delighting consumers, this campaign took off on social media. By: Laura Mc. Quarrie Score: 4. 4 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/278318 Copyright © Trend. Hunter. com. All Rights Reserved

Virtual Reality Pop-Ups The VOID Center Gives Participants a Full Body and Mind Virtual Experience The VOID is a pop-up virtual entertainment center that combines technology and reality to create a full body and mind adventure. VOID is aiming to achieve a completely physical connection to virtual reality. The experience begins as soon as guests enter and are immediately transported to an enchantingly mystical and dark alternative universe. Participants of the VOID virtual reality centers will experience "elevation changes, touching structures and objects, feeling vibrations, air pressure, cold and heat, moisture, simulated liquids and smell. " VOID enhances the replication of reality by using motion simulators that move 360 degrees with three options to roll, pitch and yawn/lift. By using 'Rapture' for the head mounted display system, participants are experience visuals beyond the traditionally used VR systems. This means custom optics, quantum dots and dual high-density curve display which enforces the full body and mind experience. By: Ady Floyd Score: 5. 7 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/277779 Copyright © Trend. Hunter. com. All Rights Reserved

Multi-Sensory Cognac Shops Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience For a limited time, travelers passing through the Hong Kong International Airport will be able to visit a spirits store from cognac brand Martell. Rather than being a run-of-the-mill shop, this pop-up space is devoted to creating "immersive sensory experiences, " as part of a collaboration with handmade luxury chocolate brand Aelia. Consumers will be able to engage all of their senses with experiences like cognac and chocolate pairings and discovery stations for delving into the history of the brand. The brand's origins are also communicated through retail design, taking inspiration from Premier Voyage oak casks. Further celebration of the brand's rich history also means that four vintage limited edition varieties of Martell will also be available for purchase at the shop. By: Laura Mc. Quarrie Score: 5. 6 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/277879 Copyright © Trend. Hunter. com. All Rights Reserved

Folksy Pop-Up Bars The Mumford & Sons Pop-Up Bar Launches a New Album and an Exclusive Beer For a limited time, the Newtown Hotel in Sydney will be transformed into the Mumford & Sons Pop-Up Bar to mark the release of the band's newest album. Since the 'Wilder Mind' album is reflective of the band's departure from the folk category into alternative rock, fans will be treated to more than just new sounds from the band as part of an immersive multi-sensory experience. The pop-up space will host live performances, DJ sets, art murals created by local artists, 3 D album art displays and sessions for pre-release album listening, providing tons of things to see, hear and touch. Cocktails and whiskey tastings will also be part of the event, but fans who really want to get a sense of the flavor of the new Mumford & Sons album can enjoy the Wilder Mind Ale created exclusively for the event. The ale that shares most of its name with the new album was made by local bar called Young Henrys, which is the only place it will be made available outside of the pop-up. By: Laura Mc. Quarrie Score: 7. 2 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/277704 Copyright © Trend. Hunter. com. All Rights Reserved

Pop-Up Kitty Playhouses Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard Poopy Cat is a Dutch company that recently made its way to London in order to launch a "poop-up" shop featuring a pet jungle gym made entirely of cardboard blocks. As a brand that has made a commitment to selling sustainable cat products, the temporary retail space also served as a place for eco-conscious pet owners to pick up their own modular cardboard playhouse blocks and biodegradable litter boxes. In order to make the Dutch brand's arrival to London grand, yet in line with the brand's core values, Poopy Cat founder Thomas Vles converted a traditional Dutch bicycle into a custom "Kittymobile. " With his two cats, Vles pedaled the 300 mile stretch from Amsterdam to London. This goes to show that sustainable marketing can still be extremely attention-grabbing. By: Laura Mc. Quarrie Score: 8. 2 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/276972 Copyright © Trend. Hunter. com. All Rights Reserved

Hybrid Barbershop Cafes Hurwundeki in London Serves Homemade Food and Affordable Haircuts Hurwundeki is an innovative lifestyle space located in London that serves up homemade food, quality coffee and affordable haircuts. The unique concept incorporates Korean cuisine and access to a barbershop that isn't enormously expensive. The clever cafe offers discounts on coffee for those getting haircuts, while the restaurant portion specializes in an impressive selection of gourmet Korean dishes. Hurwundeki also has a BYOB policy, so while there are no alcoholic drinks on the menu, you can bring your own. Located in East London, Hurwundeki, which means "hair" in the South Korean language Jejueo, is one of many unique concept cafes popping up in the city. London also plays host to a dedicated cereal cafe and has hosted a pop-up restaurant that offered a variety of oatmeal dishes influenced by international breakfast foods. By: Rebecca Byers Score: 8. 1 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/276425 Copyright © Trend. Hunter. com. All Rights Reserved

Public Lounge Pop-Ups This Pop-Up at NYC Design Brings Alexander Girard's Work to Life Apart of NYC Design Week 2015, this Alexander Girard pop-up lounge is a relaxing space open to the public. The colorful space brings to life the designs and works of Girard, a widely celebrated designer that dabbled in interior, furniture, industrial and textile design. The stunning public space is part-lounge, part-museum showcase, with bright designs from Girard's time designing at Herman Miller. The space inspires visions of Mad Men and is characterized by its bright contrasting colors and delicate integration of the merchandise, which is highlighted on fixturing throughout the lounge. By creating a laid back atmosphere where patrons of NYC Design Week can relax and take in the merchandise in a leisurely way, the space was able to introduce Girard's designs to a new generation in an experiential fashion. By: Rebecca Byers Score: 8. 1 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/275954 Copyright © Trend. Hunter. com. All Rights Reserved

Micro Pop-Up Stores Netshoes' Cleverly Creates the Smallest and Largest Sporting Goods Shop As part of the promotions for the Netshoes mobile app, the brand created a miniature pop-up store on the street. This tiny shop was squeezed in between two other stores on one of the most popular shopping locations in all of São Paulo, barely wider than the i. Pad display at its front. When people on the street approached the "store, " it was apparent that this experience on the tablet led them to a much bigger store on the web that's conveniently available on the go and open 24/7. Although there's no way that over 40, 000 shoes could be stored in the slim alleyway between the two Brazilian stores, this is a clever way for Netshoes to show the assortment it provides through it shopping app. By: Laura Mc. Quarrie Score: 6. 4 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/274775 Copyright © Trend. Hunter. com. All Rights Reserved

Virtual Vino Pop-Ups This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station This virtual wine vending machine is a promotional experiment from online alcohol retailer Cellarmaster Wines. This innovative strategy is the first of its kind and is a curious combination of both offline and online exposure for the brand. Located within Hong Kong's Tsim Sha Tsui (TST) subway station, the virtual retail experience involves a poster display of the e-retailer's selections that feature QR codes. Open 24 hours a day, seven days a week during its duration, the pop-up allows customers to make purchases directly from their mobile phones using the QR codes. Conceived as a publicity stunt, the subway station experience has driven a measurable improvement in traffic for the brand across social media platforms. If successful, Cellarmaster Wines has plans to expand the virtual wine vending machine through Hong Kong. By: Rebecca Byers Score: 7. 7 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/274450 Copyright © Trend. Hunter. com. All Rights Reserved

Scent-Driven Mall Activations This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in the US, features a three-room house that individuals can walk through to experience the innovative changing scent collection. Air Wick Life Scents Pop-Up is exclusive to Minnesota, an interesting tactic that is based on the brand's belief the event will gain adequate coverage on social media channels and will not need to be replicated or expanded to a tour. This emphasis on creating a single amplified event that creates a powerful enough connection with consumers they will share it on social media is innovative and cost efficient. By: Rebecca Byers Score: 6. 2 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/274444 Copyright © Trend. Hunter. com. All Rights Reserved

Neon Automobile Installations The Bonnaroo Art Cars Event Features Art, Music and Dance Pop-Ups Bonnaroo's Art Cars event will feature striking installations by The Walter Show, Kalliope & Big Red and Mirage. The Tennessee-based music festival is not only known for its starstudded line-up but is also recognized for its camp culture and interactive art events. The Art Cars festival event will feature music performances, immersive art installations and even pop-up dance parties that will let concert-goers experience their favorite music among a lot of neon and illuminated vehicles. From the sculptural to the LED-infused, Bonnaroo's Art Cars show will appeal to alternative music fans with an appreciation for memorable concert experiences. If visiting Bonnaroo this year, this event is a must for fans of Instagram-worthy experiences that they will be able to capture online. By: Jana Pijak Score: 7. 0 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/273613 Copyright © Trend. Hunter. com. All Rights Reserved

Greek Yogurt Taste-Offs Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection While competition between Coca-Cola and Pepsi has been put to the test through blind taste-offs before, Yoplait Yogurt has decided to bring it to another delicious experience. Pitting itself against Chobani in a hip pop-up space, Yoplait Yogurt allows visitors to not only try out nine Yoplait Greek flavors and eleven flavors of Yoplait Greek 100, but also a coffee and espresso station. Through this experience, which is a fun alternative to traditional grocery store marketing, Yoplait Yogurt manages to strike up a sense of culture and community around its brand. Not to mention that the design of the pop-up shop is geared towards younger generations, which will keep it alive throughout the years. By making healthy eating a fashionable option, a whole new demographic is tapped into. By: Meghan Young Score: 7. 3 Popularity Activity Freshness DEMOGRAPHICS 9 Related Examples http: //www. trendhunter. com/id/273267 Copyright © Trend. Hunter. com. All Rights Reserved