Pop Icon Quiz Stores Specialists Inc CALVIN KLEIN

Pop Icon Quiz: Stores Specialists Inc.

CALVIN KLEIN

BANANA REPUBLIC

GIORGIO ARMANI

DIESEL

CARTIER

GUCCI

LACOSTE

PRADA

RALPH LAUREN

SALVATORE FERRAGAMO

SAMSONITE

ECCO

SWAROVSKI

ZARA

BURBERRY

Company Background

Company Background • Over half a century ago, Gliceria Rustia and Bienvenido R. Tantoco would buy interesting and elegant products on their trips abroad, and find that their friends were excited and willing buyers. Encouraged by the response, the couple put up a modest gift store, simply designed but decorated by the beauty of the things they bought. They combined the first syllables of their last names, and Rustan’s born.

Company Background • The company’s culture is anchored on the principle of always pursuing the ‘FINEST‘ as embodied in its core values of Focus, Integrity, Nobility of Purpose, Excellence, Social Responsibility and Trust. • Complemented by Rustan’s tradition of excellence in retailing and vast first-hand knowledge of the Filipino customer, SSI’s competency in brand management sets it apart from other local retailers, making it the most sought after retailer by the operators of the finest shopping malls in the country.

Company Background • STORES SPECIALISTS, INC. was formed as a response to the growing desire of luxury and designer fashion brands to not just be found in stores lumped with all other brands, but to create their own concept stores all over the world. • SSI was established to acquire, manage, and develop exclusively the world’s top lifestyle brands. • SSI has over 50 brands and over 250 free standing and shop in shop boutiques, totaling over 250, 000 square feet of prime retail space.

Brand Index

Company Mission • To provide the ultimate shopping experience by sourcing out, promoting and marketing only the FINEST world-class products and services. • To empower our people through constant training and development and provide them with opportunities for personal and professional growth in a working environment that promotes teamwork, recognition and fulfillment. • To forge strategic and mutually-beneficial partnerships with our principals and suppliers. • To increase the value of our shareholdings through continuous utilization of innovative thinking and technologies. • And above all else, to honor and revere God as the center and guide in all our undertakings.

Company Vision • To be the undisputed leader in brand management of specialty retail concepts in the Southeast Asian Region.

Marketing Strategies • SSI adheres to uncompromising standards of professionalism, excellence, marketing, research, planning, brand management, brand development, merchandising, public relations, advertising, technology and all other logistical support. • SSI is extremely responsive and aggressive, yet it is highly selective. It chooses to represent not every trendy or popular brand, but only a choice register of brands that appeal to the luxury up market and have products and brand images that will endure.

Beauty Bar Marketing Strategy A. EVENTS – Purpose of events: • • Launch a brand Launch a new collection Highlight & create buzz for the brand Sell merchandise – Forms of events: • Press Event – Wonderful world of Beauty Bar Event • Bloggers Event – Bloom Event • Customer selling event – K-Palette free makeovers

Beauty Bar Marketing Strategy B. TIE-UPS – Banks - Private Offsite Sale (Citibank / Metrobank, etc) • Citibank Offsite Sale C. MEDIA – Print Ad – Mobile advertising – Magazine / Newspaper shoots D. ONLINE – – – – Website / online store: http: //shop. beautybar. com. ph Facebook: https: //www. facebook. com/Beauty. Bar. PH Instagram: http: //web. stagram. com/n/beautybarph/ Twitter: https: //twitter. com/Beauty. Bar. PH Pinterest: http: //www. pinterest. com/beautybarph/ Smartphone App: SSI LIFE APP QR codes

Beauty Bar Marketing Strategy E. SPONSORSHIPS – Press Gifts • For bloggers / beauty editors – Brand ambassadors • Mikaela Lagdameo – Martinez for Beauty Bar – Celebrity / model shoots – School events (fair, talks, etc) • BSM prizes for school fair program – Sports events (fun run, golf tournaments, etc) • Beauty Bar for Team Woman Run (Lactacyd Fun Run)

SWOT Analysis STRENGTHS • Wide-range portfolio of the finest international brands • Chic and world-class image • Has developed a solid customer base • Has strong ties with the press • Member of the RGOC (Rustans Group of Companies) family • Continuous acquisition of new brands • Up-to-date with new brand direction; aligned with global brand direction • Stores are situated in areas of the high-end market in the Metro (Greenbelt, Shangrila, etc) • Continuous roll-out of stores to all the growing areas in the country; provincial locations are slowly being penetrated • Highly specialized personnel • Continuous Innovation and research in the cosmetic field

SWOT Analysis WEAKNESSES • Increase in employee turnover (sales staff are opting to go abroad) • Some brands are not reaching the sales targets • Brands are highly driven by global directive • Brand plans are up for approval by the global brand manager – store roll-outs, marketing, sales, etc • Marketing is still primarily very traditional

SWOT Analysis OPPORTUNITIES • Increase in demand from the regional locations outside of MM (Cebu, Davao, Bacolod, etc) • Emerging new international brands which are not yet in the country (can still be acquired) • The changing shopping habits of the market • Online shopping • Market is getting younger • Increase in beauty-conscious and trendy individuals • Innovation and product and services expansion • Improvements in the economy and the increase in purchasing power

SWOT Analysis THREATS • Competitors such as SM and Robinsons has been aggressive in acquiring international brands. • Increase in the number of industry players • Global financial crisis affects the buying power of the market • Cheaper airfare – market can easily shop elsewhere (HK, Singapore, etc)

SWOT Analysis STRENGTH – OPPORTUNITY STRATEGIES • Increase market visibility by opening more branches nationwide. • Increase market share by acquiring more international brands and strategic tie-up with these international brands. • Increase sales/consumption by opening an online site via multi-media tools like a website or Facebook, Instagram and Twitter. • Create marketing strategies that focus on the younger generation. • Promote beauty products usage to the youth so that market share is not only focused in the workplace but also at home and school

SWOT Analysis WEAKNESS – OPPORTUNITY STRATEGIES • To increase market awareness by using unique marketing strategies (e-marketing) rather than traditional marketing. • To decrease items that does not reach sales targets by creating market researches and studies to be able to test market response/reaction to a specific product. • Let go of unsuccessful investments and shift their focus on the successful products.

SWOT Analysis STRENGTH – THREAT STRATEGIES • Provide sales bundles to encourage spending even though there is the financial crisis. • Diversify brands/products that caters to the changing consumer needs and habits. • Continuous improvement of their product variability, customer relations and service to maintain their competitive advantage compared to its competitors.

SWOT Analysis WEAKNESS – THREAT STRATEGIES • Create process improvements and suggestions to make approval by the global brand manager – store roll-outs, marketing, sales, -- easier and faster. • Be more aggressive in nontraditional marketing strategies (e-marketing, social media)

THE END!