Political Consequences of Media Framing Subjectivity Ethical Crisis

Political Consequences of Media Framing: Subjectivity & Ethical Crisis in Reporting Television News. Dr. Sujata Mukhopadhyay Head Dept. of Journalism & Mass Communication Hiralal Mazumdar Memorial College for Women, Dakshineswar Email- sujatamukhopadhyay 7@gmail. com

Why give emphasis to Ethics • Code of ethics in media. The code of ethics in media was created by a suggestion from the 1947 Hutchins Commission. They suggested that newspapers, broadcasters and journalists had started to become more responsible for journalism and thought they should be held accountable.

Theoretical concepts of Agenda Setting and Embedded Journalism Explained • Embedded Journalism is making sense of news that is embedded in meaningful contexts, metaphorical catchphrases and other symbolic devices, that often deviates from the objective rationale rendered to news reporting as a whole.

Ethical issues- Agenda setting function of the Press

Example of media created Political Maha Yuddh

Framing & Priming of News • In essence, framing theory suggests that how something is presented to the audience (called “the frame”) influences the choices people make about how to process that information. Frames are abstractions that work to organize or structure message meaning. The most common use of frames is in terms of the frame the news or media place on the information they convey.

Examples of Framing of News

Chequebook journalism- violation of ethics • Chequebook journalism is the practice of paying people large sums of money for information about crimes or famous people in order to get material for newspaper articles.

Structuration of Voters Perceptions • Intermittent exposure to a particular News item, the constant onslaught of BREAKING NEWS creates a hierarchy of importance in the minds of the audience. His thinking pattern undergoes a STRUCTURATION CHANGE where the priority of news is set by some other agency. The reporting on the intensity, magnitude of the deadly cyclone FANI is a recent example pf the structuration present in the minds if the audience.

Sensitisation, bias, over exposure and lack of objectivity • “There is an army of volunteers whose job is to sit and forward messages, ” says Soma Basu, a fellow at the Reuters Institute at Oxford University, who is researching the spread of hate messages on Whats. App group chats in India. “The volunteer is not able to forward a message to 20 people in one go” any more, she says. “So they’ll just do it five times. ”