POLITICAL COMMUNICATION EMMA SVENSSON emma svenssonim uu se

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POLITICAL COMMUNICATION EMMA SVENSSON emma. svensson@im. uu. se

POLITICAL COMMUNICATION EMMA SVENSSON emma. [email protected] uu. se

POLITICAL COMMUNICATION • Rhetorical analysis of public political discourse: source of political message &

POLITICAL COMMUNICATION • Rhetorical analysis of public political discourse: source of political message & the message itself • Propaganda: state/leaders influence publics ”Who says what in which channel to whom with what effects? ” (Lasswell, 1927) • Voting studies (US): what effects voters? (The People´s Choice, 1944) • Mass media effects: almighty minimal effects powerful, medium effects • Agenda-setting: press-government (Lippmann, 1922) ”may not be successful much of the time in telling people what to think, but it is stunningly successful in telling people what to think about” (Cohen, 1963)

POLITICAL COMMUNICATION POLITICAL ACTORS MEDIA ACTORS VOTERS/ CITIZENS

POLITICAL COMMUNICATION POLITICAL ACTORS MEDIA ACTORS VOTERS/ CITIZENS

POLITICAL COMMUNICATION POLITICAL ACTORS MEDIA ACTORS • What the relationship is characterized by: who’s

POLITICAL COMMUNICATION POLITICAL ACTORS MEDIA ACTORS • What the relationship is characterized by: who’s in power • Agenda setting • Framing • Media logic, newsworthiness & political logic

POLITICAL COMMUNICATION MEDIA ACTORS VOTERS/ CITIZENS • Mediated society • Media effects • Media

POLITICAL COMMUNICATION MEDIA ACTORS VOTERS/ CITIZENS • Mediated society • Media effects • Media malaise or a virtuos circle • Agenda setting • Framing • Citizens media behavior and media consumption

POLITICAL COMMUNICATION POLITICAL ACTORS • Strategic political communication • Political marketing • Election campaigns

POLITICAL COMMUNICATION POLITICAL ACTORS • Strategic political communication • Political marketing • Election campaigns • (Political public relations) • Professionalization • Product-, sales- market • Voter behavior VOTERS/ CITIZENS

MY RESEARCH • Following an election campaign process: How implement the campaign communication? •

MY RESEARCH • Following an election campaign process: How implement the campaign communication? • Party org. + youth org. + student org. • National, local level