Political Campaigning in Carroll County CARROLL COUNTY DEMOCRATIC

Political Campaigning in Carroll County CARROLL COUNTY DEMOCRATIC CENTRAL COMMITTEE April 10, 2021

AGENDA n n n Welcome and Opening Remarks Running a Ground Game Publicity, Social Media, and Messaging Finance, Fundraising, and the Treasurer The MD Democratic Party and Democratic Data Questions and Answers

Running a Ground Game n Getting Started Know why you are running n Build your team n File with the Board of Elections n

Running a Ground Game n Board of Elections Statement of Organization n Candidate Information Sheet n Financial Disclosure n $25 application fee ($10 for Central Committee) n

Running a Ground Game n Building a Team Treasurer necessary when you file as a candidate n Campaign manager highly recommended n Volunteers are vital – make a list of everyone you know n Don’t be afraid to ask! n

Fundraising and Budget Be willing to invest in your own campaign n Hold fundraising events n Donations are crucial – don’t be afraid to ask! n

Running a Ground Game n Basics Be able to articulate why you are running n Elevator speech – who you are and why someone should vote for you in 30 seconds/250 words n Have three key issues as your platform n Do your homework – know the issues of your race n

Running a Ground Game n Networking Attend social functions and other events n Join organizations or committees n Other candidates n Volunteer n Social media n

Running a Ground Game n Campaigning Get your name out there! n Door knocking is still the Gold Standard of campaigning (VAN/mini. VAN) n Yard signs, door hangers, other printed materials n Phone banking (VAN) n

Publicity, Social Media, and Messaging Free vs. Paid n Tech Savvy n Website, Facebook, Twitter n

Publicity, Social Media and Messaging n Social Media Facebook - Get Authorized to Run Ads About Social Issues, Elections, or Politics n Twitter - How to Increase Your Reach n Linked. In - What You Can Do With Sponsored Content n Instagram, Snapchat, Tik. Tok to reach younger audiences n

Publicity, Social Media, and Messaging n Video Facebook Live n You. Tube n Tik. Tok n Zoom n Instagram n

Publicity, Social Media, and Messaging n Website Word. Press n Wix n n Email Mailchimp n Announcements of events n Fundraising emails n Newsletters (weekly, monthly) n

Publicity, Social Media, and Messaging n Podcasts Sound Cloud n Libsyn n n Local Newspaper Letters to the Editor n Online calendar n

Publicity, Social Media, and Messaging n Surveys Survey Monkey n Google Forms n n Graphics n Canva

Publicity, Social Media, and Messaging n Additional Resources Social Media and Politics - 10 Best Practices for Campaigns to Know n Top 11 Marketing Ideas for Promoting an Election Campaign n Online Advertising Ideas for Political Campaigns n Creating an Online Campaign Strategy Template n Running for Office for the First Time? Here's How to Run a Local Political Campaign n

Finance, Fundraising, and the Treasurer n Set a Budget Use state website to see what previous candidates spent for your race n Make a plan to raise money n The Central Committee is here to guide you and provide support n

Finance, Fundraising, and the Treasurer n Fundraising Neighbors and friends hosting coffees, etc. n Paid events at restaurants, caterers, parks n Interest groups n PACS, if legislative office n

Finance, Fundraising, and the Treasurer n Identify a Treasurer Needed before you file as a candidate n Skills needed n n Reliable, trustworthy Set up CRIS and submit filings n Act Blue n Name will be on all materials n Authority line n n When in doubt, put it on

Finance, Fundraising, and the Treasurer n Contacts n Carroll County Board of Elections n ccboe@carrollcountymd. gov n MD State Board of Elections n https: //www. elections. maryland. gov/ n Corynne Courpas, CCDCC Treasurer n ccourpas@gmail. com n Meredith Bowman, MD State Party Compliance Officer n mbowman@mddems. org

Question and Answer Session