POLAND Market Overview Katarzyna PiliszekKaminska Trade Commissioner katarzyna

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POLAND – Market Overview Katarzyna Piliszek-Kaminska Trade Commissioner katarzyna. piliszek-kaminska@international. gc. ca @Kasia. PK

POLAND – Market Overview Katarzyna Piliszek-Kaminska Trade Commissioner katarzyna. piliszek-kaminska@international. gc. ca @Kasia. PK

Let us handle the introductions Laissez-nous faire les présentations One of largest EU markets

Let us handle the introductions Laissez-nous faire les présentations One of largest EU markets Population [million] GDP/ capita [pps] 1 Germany 83 . . . 2 France 67 6 Germany 3 UK 66 . . . 4 Italy 60 10 France 104 5 Spain 47 11 UK 104 6 Poland 38 12 Italy 104 . . 13 Spain 91 10 Greece 11 . . . . 20 Portugal 76 12 Portugal 10 21 Poland 71 . . 24 Greece 68 Source: Eurostat . . . 123. . .

Let us handle the introductions Laissez-nous faire les présentations Dynamic rise in disposable income

Let us handle the introductions Laissez-nous faire les présentations Dynamic rise in disposable income

Let us handle the introductions Laissez-nous faire les présentations Evolving consumer trends Busy lifestyle

Let us handle the introductions Laissez-nous faire les présentations Evolving consumer trends Busy lifestyle • Increasing share of employees working at more than one job or longer hours • More time spent on entertainment activities New family model • Growing number of working mothers • Growing number of single households Demand for higher quality, more premium products • Rising in disposable income Health-consciousness • Consumers willing to pay more for bio, non -GMO, organic, superfoods High consumer awareness • Price comparison, importance of value-formoney • Price sensitivity Regional development • Increasing potential of small and mid-sized cities Source: Roland Berger, The Polish Grocery Retail Market in 2010 -2020, November 2016

Let us handle the introductions Laissez-nous faire les présentations Convenience opportunity Convenience channel has

Let us handle the introductions Laissez-nous faire les présentations Convenience opportunity Convenience channel has grown revenue at an average rate of 14% p. a. and number of stores at 6%. Products Potential buyers • Ready or pre-prepared meals, e. g. cake mixes, pancace mixes, grain mixes • Supermarket, discount, convenience chains • Healthy snacks: fruit snack bars, veggie chips • Coffee chains with CEE procurement in Poland: Green Caffe Nero, Costa Coffee • Specialty products distributors, e. g. Viands, De. Care, Levant

Let us handle the introductions Laissez-nous faire les présentations Naturally healthy food opportunity Products

Let us handle the introductions Laissez-nous faire les présentations Naturally healthy food opportunity Products Consumer-ready products Potential buyers Consumer-ready products • Hemp products • Specialized organic and bio distributors, e. g. Bio. Planet • Grains and grain mixes • Healthy snacks: fruit snack bars, veggie chips • Meat substitutes • Bio and organic products • „Free from” products • Specialty products distributors, e. g. Viands, De. Care, Levant • Supermarket and discount chains

Let us handle the introductions Laissez-nous faire les présentations Gourmet products opportunity The gourmet

Let us handle the introductions Laissez-nous faire les présentations Gourmet products opportunity The gourmet products niche is expanding following the increasing affluence of the Polish society. Products Potential buyers • Bison, beef meat and meat products • Specialty products distributors, e. g. Viands, De. Care, Levant, Kuchnie Świata • Consumer ready fish and seafood specialties • Cooked lobster products • Wine • Craft beer

Let us handle the introductions Laissez-nous faire les présentations Ho. Re. Ca oppourtnity Hotel

Let us handle the introductions Laissez-nous faire les présentations Ho. Re. Ca oppourtnity Hotel and restaurants constitute only 2% of household budget in Poland vs. 4% in Germany, 7% in the Netherlands or 12% in Greece. Annual market growth rate exceeded 5% in last 4 years. Products Potential buyers • Bison, beef meat • Specialty products distributors, e. g. Viands, De. Care, Levant • Live lobster • Scallops, snow crab, oysters • Salt-water and fresh-water fish species • Wine • Craft beer

Let us handle the introductions Laissez-nous faire les présentations Strong local agriculture and processing

Let us handle the introductions Laissez-nous faire les présentations Strong local agriculture and processing Total food exports, 2018: 43 bn CAD Meat and meat products; 22. 20% Others; 29. 20% Tobacco and cigarettes; 11. 50% Fruit and fruit products; 6. 60% Grains and grain products; 7. 00% Milk and dairy Fish and products; fish products; 7. 60% 7. 50% Sugar and sugar products; 8. 40% Total food imports, 2018: 29 bn CAD Others; 36. 60% Oilseeds and oilseed products; 11. 50% Fish and fish products; 10. 90% Alcohol and alhocol products; 4. 10% Grains and grain prodcuts; 4. 70% Source: IERi. GZ-PIB, „Handel zagraniczny produktami rolno-spożywczymi”, April 2019 Fruit and fruit products; 11. 50% Coffee, Dairy; Sugar and tea, cocoa; 4. 80% sugar 6. 30% products; 5. 40% Meat and meat products; 9. 20%

Let us handle the introductions Laissez-nous faire les présentations Fish and seafood opportunity Polish

Let us handle the introductions Laissez-nous faire les présentations Fish and seafood opportunity Polish producers supply private label to Western European supermarket chains and white label to producers. There are in total about 300 fish processors in Poland. Product CETA tariff reduction From To Lobster 6%-16% 0% Pacific salmon 2% 0% Shrimps and prawns 12% or 18% 0% Halibut 7. 5% 0% Scallop 8% 0% Hake 15% 0% Cod 12% 0% Herring 15% 0% frozen, live, fresh or chilled and pacific salmon fillets fresh, chilled, frozen (incl. sockeye salmon) frozen, fresh, chilled and hake fillets frozen and cod fillets frozen, fresh, chilled and herring fillets frozen, fresh, chilled

Let us handle the introductions Laissez-nous faire les présentations Naturally healthy ingredients opportunity Polish

Let us handle the introductions Laissez-nous faire les présentations Naturally healthy ingredients opportunity Polish producers supply private label to Western European supermarket chains and white label to producers. The market is highly price-sensitive. • Oilseed farming products: soybeans, flaxseed, mustard seeds • Pulses: lentils, chickpeas, pulses • Quinoa • Wild rice • Hemp and hemp ingredients • Cranberries • Blueberries • Value-added ingredients: flours, proteins, oil extracts

Let us handle the introductions Laissez-nous faire les présentations Poland as gateway to CEE

Let us handle the introductions Laissez-nous faire les présentations Poland as gateway to CEE • 20 markets sharing history, traditions, similar languages • In total 134 m inhabitants (excl. Russia), Poland is the largest market with 38 m follwed by Romania with 20 m • Poland well positioned as logistics hub between Western and Eastern Europe • Multinationals often locate regional HQs and procurement in Poland, e. g. Maxima Group • Polish companies operate in other CEE markets, e. g. DOZ

Let us handle the introductions Laissez-nous faire les présentations Retail and distribution structure Segment:

Let us handle the introductions Laissez-nous faire les présentations Retail and distribution structure Segment: Traditional trade High share of traditional trade and soft franschise – decentralized purchasing and distribution Large number of wholesalers supplying tranditional trade and soft franchise Volume: Medium Accessibility: Low Segment: Modern trade Dominating discounter format with lowest price strategy Two premium supermarket chains went bancrupt in recent years Chains purchasing directly or through specialized distributors/importers depending on product category and volume Volume: High Accessibility: Medium Segment: Specialized trade Specialized store chains and distributors supplying trade and Ho. Re. Ca: Ø Kuchnie Świata, Levant, De Care – wordwide cuisine Ø Bio. Planet, Organic Farma Zdrowia – bio and organic products Volume: Low Accessibilty: High

Let us handle the introductions Laissez-nous faire les présentations Typical retail formats Traditional 20%

Let us handle the introductions Laissez-nous faire les présentations Typical retail formats Traditional 20% Convenience 24% Discounter/ Supermarket 40% Share in sales value Source: Roland Berger, The Polish Grocery Retail Market in 2010 -2020, November 2016 Hypermarket 16%

Let us handle the introductions Laissez-nous faire les présentations Top retail players Source: Roland

Let us handle the introductions Laissez-nous faire les présentations Top retail players Source: Roland Berger, The Polish Grocery Retail Market in 2010 -2020, November 2016

Let us handle the introductions Laissez-nous faire les présentations Your contact in Poland Ms.

Let us handle the introductions Laissez-nous faire les présentations Your contact in Poland Ms. Katarzyna Piliszek-Kamińska Trade Commissioner Agriculture and Processed Foods Katarzyna. piliszek-kaminska@international. gc. ca @Ambasada. Kanady @Canada. Polska @Canada. Poland #Canada. PL @Kasia. PK